Location-based City Portals. Opportunities for your City.
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Transcript of Location-based City Portals. Opportunities for your City.
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05.11.2008Autor / Thema der Präsentation 1
Location-based City Portals. Opportunities for your City.
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The Challenge
Field of tensions
Internationalisation
High traffic volume in cities
Increase of complexity in
Mobilisation and transition
to more flexibility in society
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Consequence:
Location-based City Portals as a service and management instrument
Service orientation of tourists
and residents
Increase of complexity in
organizing cities
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The SolutionLocation-based City Portals
� WLAN-based local platforms
� Community Features
� Developed with revolutionary concepts of navigation and
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concepts of navigation and content
� Provides regional relevant information, data and services
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The SolutionLocation-based City Portals and their features
� Position indicator for automatic locating
� Navigator for the surrounding area of a pedestrian
� Tourist guide leads through the city dynamically
� Location-related advertisement and classified directory
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� Location-related advertisement and classified directory
� Virtual city organisation und e-government
� Information about parking space capacity and local public transport
� Community platform and message box for the exchange of ideas between tourists, residents and city council
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Residents
� Simplified call of information on leisure activities
� Free access to the Internet
� Message box as a channel for proposals and complaints to the citycouncil
Benefits for the customer
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� Uncomplicated communication between citizens and neighbourly help
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Tourists
� Free access to current information
� Tips on events and sights
� Exchange of ideas and experiences with residents and tourists in the
community
Benefits for the customer
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� Using synergies
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Tradesmen
� Regional development due to networking
� Capital inflow increases economic power and the standard of living
� Personalised advertising
� Gaining of new customers
Benefits for the customer
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� Gaining of new customers
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City
council
� Simple and convenient administration
� Improved city infrastructure
� Feedback of residents via message box
� Enhancement of image and increased attractiveness of the region
Benefits for the customer
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� Enhancement of image and increased attractiveness of the region
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Reference „Weimar ist Drin“ – „Weimar is inside“
� Location-Based City Portal for the city of Weimar
� Access to information around the city
� Exciting features, such as guided city tours via the internet and indication of HotSpots
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� Development of a community using the latestweb-2.0 technologies
www.weimar-ist-drin.de
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Ecosystem for managing & distribution of local based content
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Finding relevant categories and tags
� Relevance Analysis
� Market Research
� Analysis of existing market surveys
� Collaboration with Universities
� Survey Panel
� Depth Interviews
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� Depth Interviews
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Geo-tagged content from a variety of trusted sources
T-Systems MMS Internet Platform
City Scout
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Why a media company should work with us
� Reuse of existing content
� New revenue streams
� Brand extension onto mobile devices
� Innovative content presentation
Demographics you can’t reach any other way
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� Demographics you can’t reach any other way
� Integrating appropriate offers directly into the information
� Their lack of infrastructure and technical know how
� Independency of mobileo
� No risk, nothing to loose!
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Our solutions –
as individual as your company. as individual as your company.
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Our potentials for you
� We offer holistic solutions
� We accompany you from analysis to implementation
� As a competent and experienced partner, we particularly know business processes and environmental factors
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know business processes and environmental factors
� We provide consulting services according to your individual requirements and producer independent
� Benefit from a successfull mix of experience and innovation!
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Our portfolio
� Analysis of current technical
situation
� Evaluation and selection of
adequate technologies
independent of producers,
offering minimal costs and
maximum quality and security
Analysis
� Complete consulting during
the implementation of value-
added chains
� Optimisation of service-
delivery processes
� Network & application
Consulting
� Conception of net-integrated
applications and on-top services
� Development of portals and
integration with existing portals
� Customisation and web-2.0
Planning
� Holistic solutions from one
source
� Project management
� Software development
Implementation
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maximum quality and security
for the future
� Definition of value-added
chains and consulting during
the implementation
� Network & application
consulting
� Service and support of Next
Generation Operations
Systems and Software
(NGOSS) platforms
development
� Conception and integration of
Location-based Services
combined with navigation
systems
� Organisation of all internal and
external partners
� Overall project management
� Contact person and support
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05.11.2008Autor / Thema der Präsentation 17
Location-based City Portals. Opportunities for your City.