Localytics ENGAGE Opening Keynote with Raj Aggarwal

Welcome

• The event hashtag is #ENGAGE15• Access wi-fi by connecting to the “Fenway Park”

network and then entering any valid email address

• Stop by the Localytics Dugout for one-on-one coaching

• When asking questions, please use the mic

A few notes before we begin

9:00 am Opening Keynote9:30 am The Transformation of Mobile Engagement10:15 am Break 10:45 am The Art of Mobile Persuasion11:30 am Strategies for Acquiring Users12:30 pm Lunch (upstairs)1:30 pm Activating and Onboarding Users2:30 pm How to Identify (and Rescue) At-Risk Users3:15 pm 7th Inning Stretch3:45 pm The Marriage of Product & Marketing4:30 pm Closing Remarks5:00 pm Happy Hour at Game On!

Agenda

Opening KeynoteRaj Aggarwal, CEO & Co-Founder

2 out of 3 digital media minutes spent in mobile - with mobile apps owning the majority of that time.

Share of Digital Media Time Spent by PlatformSource: ComScore Media Metrix Multi-Platform & Mobile Metrix, U.S. Total Audience

Mobile now accounts for 62% of digital media time spent. And mobile apps on their own now drive the majority of digital media time spent at 54%.

Insight

WHAT APP USERS WANT:And What Will Keep Them Engaged

Do People Foresee Using Apps More or Less in the Future?

92%

Localytics / Research Now Smartphone User Study, October 2015

#1 – App Users are Hyperactive

App Launches Per Day

26Apps Used

Monthly

15

Number of Times PeopleTry New Apps Before Stopping


Apps Users are Fickle


Doesn’t meet my

needs

I got bored

I found a better app

Technical problems

Storage Issues on Device

Forgot About the

App

50%

0%

What People Want from Apps


More functionality

Seamlessly connect my online

and real-world experiences

Present content that is

personalized to me

Anticipate my needs

50%

0%

How Users Want to be Engaged


Applies my stated

preferences

Knows my last action in the app and factors that into the content

Knows my location and

factors that into the content

Knows my the last action I took in the real-world and factors that

into the content

50%

0%

How well do YOU know your users?

94%of marketers are confident they know their users

If you know your users, are you applying that

knowledge?

#ENGAGE15

Localytics ENGAGE Opening Keynote with Raj Aggarwal

Marketing

Transcript of Localytics ENGAGE Opening Keynote with Raj Aggarwal