LocalBrand.co.id Januari 2014

Featured Brand ORCA

PASSO

T H E I T S T Y L EExclusive Interview EVA CELIA

issueno.

26J A N U A R Y

2 0 1 4

L I V E S I M P L Y

R E D D I S H

E D t O R ’ s

Happy Chinese New Year! Which also known

as Spring Festival in China itself. Really don’t

know what to share about this Chinese New

Year thingy. Not familiar indeed, ha! All I

know, when I spent last Lunar New Year in

Chengdu, China, there’s no such thing like

Barongsai, Liong, or any kind of celebra-

tion there, really let me down, because I’ve

planned to have an unforgettable experience

in lunar home town, but when it ended, 15

days exactly after the day, there was a lan-

tern festival. A moment when a whole city

covered by yellow-reddish light, pretty, shin-

ny, and of course amazing experience at

last.

Maybe you don’t start this year with a

good story, but well, who cares, when you

end things with some kind bright, stunning,

Le ershinny, glowing stuff?! It’s not about how you

start it, but how you end things.

Chin up and cheers,

Dwimayu BudinastitiEditor in Chief

tti

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E d i t o r ’s L e t t e r

C o n t e n t s

C o v e r S t o r y -

M e e t t h e I c o n ~ E VA C E L I A

C u r r e n t Tr e n d

M i x & M a t c h

P a t t e r n i n R e p e a t

F e a t u r e d B r a n d - O r c a & P a s s o

C O N T E N T S

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Cover Story.

PAGES6

ARTICLECover Story

MAGAZINEJanuary 2014

IN STYLE

Eva Celia

PHOTOGRAPHER

Bhuana Paksi

PHOTOGRAPHER

ASSISTANT

Putra Agung Mahendra

STYLIST

Karina Rucci

MAKE UP

Aldis Setiadi

LOCATION

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

EDITOR IN CHIEF

Dwimayu Budinastiti

GRAPHIC DESIGNER

Krishna Pradana

Ridwan Hadinata

CREW

Karina Damayanti

Putra Agung Mahendra

Dimas Nalendra

Karina Rucci

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

Connects ta lents & c l ients in creat ive industr ies area

Join us and send your por t fo l io to

info@local talent.co. id

PAGES6

ARTICLEMeet the Icon


C E L I A

PAGES7



Meet THE icon

E V A

People used to talk about her as a daughter of the famous jazz singer and beautiful ac-tress, Indra Lesmana and Sophia Latjuba. Nowadays she be known as herself, Eva Celia, a young talented actress, with her silvery voice and marvelous act. She came to local in a cloudy Saturday noon, wearing a casual tees mixed with skinny jeans and a bold boots. Her pretty face obviously seen through her smile and gentle voice even the thick glasses cover her eyes.

PAGES12

ARTICLETeam Interview

MAGAZINE2nd Anniversary Edition

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed

Trouser ARGYLE&OXFORD IDR 310,250 /

Rainbow Jam Shirt His Daughter IDR 225,000

“ But hey, there’s a perk by being Indra’s daughter.

Got free access to entry Red & White cafe, dad’s. “

PAGES9



FIRST OF ALL, CAN YOU GIVE US THE BASICS? WHAT YOUR CURRENT ACTIVITIES?I’m currently trying to put together all the materi-

als into one album and preparation for my second

movie.

WOW, SHARE US SOMETHING ABOUT THIS MOVIE!The director is Mba Mira Lesmana. An action co-

lossal movie which takes place in Sumba. So cur-

rently I’m learning wushu three times a week. And

trying to get my body in shape, by drink more water

and eat less sugar.

WHAT MAKES THIS ALBUM SO SPECIAL?I do more involve in this album as a producer and

I do much collaboration with my Dad through this

album.

WHAT’S THE PERK OF BEING EVA?I don’t think there’s a particular special treatment

to me as an Eva, but I do get some advantage as a

public figure such as get an endorsement and stuff

like that. Hmmm… But hei, there’s a perk by being

Indra’s daughter! Got a free access to entry Red &

White, dad’s café hahha I’m gonna have a gig by the

end of January, be there.

HAVE YOU EVER IN THE MIDDLE OF SOME-WHERE WHICH CELEBRATING CHINESE NEW YEAR?Yup, when I lived in LA. Just like Christmas and Eid

Mubarak, they spent time with friends and families,

gathered and had dinner.

HOW IT FEELS LIKE?As I said before, not much different with Chrstmas.

> > >

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

PAGES10



SO ARE YOU CELEBRATING CHINESE NEW YEAR?Nope, at all.

IF IT’S NO, LET’S PRETEND IF YOU ARE! SHALL WE?Ok, got it! Hahaha

WHAT DO YOU KNOW ABOUT CHINESE NEW YEAR?Red, angpao, lantern, and good Chinese food ob-

viously. hmmm let me figure it first…. There’s no

more apparently.

Stretch Mini Skirt Electric Blue SIN IDR 113,400

Sinatra Blazer V BY SILVY IDR 599,000

Lego Dress ASK IDR 485,000Transparent Lace Top DAY&NIGHT IDR 399,000

Jeans and tees. Even though currently I’m trying to accustom in skirt, a body fit and high waist skinny jeans always hang in my wardrobe.

PHOTOGRAPH BY Buana Paksi PHOTOGRAPHER ASSISTANT Putra Agung Mahendra

STYLING Karina Rucci MAKEUP Aldis Setiadi INTERVIEWED BY Dwimayu Budinastiti

PAGES11



IT’S HORSE YEAR! SO WHAT’S YOUR SHIO? ANY RELATION WITH YOU IN PERSON?I’m a monkey, I’m an easy-to-get-along type of per-

son, so does monkey right?

RED COLOR REFERS TO GOOD FORTUNE IN CHI-NESE TRADITION, DO YOU BELIEVE IT? WHAT’S RED MEANS TO YOU THEN?Nope! Red it’s not something I wear in common. I

always wear neutral colors. One of my best friends

dared me to buy a pair of red blazer, and then I

bought it. But haven’t any chance to wear it until

now. At least I’m using a red lipstick hahaha.

SO WHAT ARE YOU WEARING REGULARLY?Jeans and tees. Even though currently I’m trying to

accustom in skirt, a body fit and high waist skinny

jeans always hang in my wardrobe. Top Shop and J

Brand are my favorite!

HEARD ABOUT YOU STAYED IN LA FOR A WHILE BACK THEN, IS THERE A CHINA TOWN IN LA? Yes! At least once a week I went there with Indochi-

na friends of mine, to get a delicious food in Wang

Kok. Highly recommended!

WHAT’S YOUR FAVORITE CHINESE DISH? Fried Chinese noodle, phoenix claw and dimsum

with spinach filled in!

CAN YOU RECOMMEND US THE BEST CHINESE RESTAURANT IN TOWN? Haven’t found a decent Chinese restaurant yet and

please if you found one do not hesitate to tag me at

instagram! I prefer a Chinese authentic restaurant

so my only choice would be Trio Gondangdia so far.

Transparent Lace Top DAY&NIGHT IDR 399,000

Jeans and tees. Even though currently I’m trying to accustom in skirt, a body fit and high waist skinny jeans always hang in my wardrobe.

Trend

STYLIST Karina Rucci & Karina Damayanti

PHOTOGRAPHER Dimas Nalendra

90

’s

60

’s

80’s

90’s50’s

20

00

’s

70

’s

In traditional Chinese, black, red, qing, white and yellow are viewed as

standard colors. These colors correspond to the five elements of water, fire,

wood, metal and earth. Red, corresponding with fire, symbolizes good

fortune and joy. The red color of the packet symbolizes good luck. Red is

strictly forbidden at funerals as it is a traditionally symbolic color of happi-

ness. Then why there’s proverb: when in doubt, wear red!

Current

All Wardrobes by LocalBrand.co.id

PAGES13

ARTICLECurrent Trend


Lady In Red

Patrice PinkPOZA IDR 233,100

Patricia Gold Necklace KITTY KITZIDR 75,000

Trousers Studded Pockets VANISHING AND VOUND IDR 2,000

Clutch Red BloomCANVAS LIVINGIDR 189,000

PRM. 04 RedPROUDLYSHOESIDR 259,000

Silver Laser Cut ShortsARGYLE AND OXFORDIDR 715,000

Blancia Top SABSIDR 125,000

Madame Necklace RedSABSIDR 75,000

PAGES14

ARTICLECurrent Trend


L ight The F ire

RAJ Maroon CardiganARAFURAIDR 265,000

Polkadot White T-shirtNOSTAIDR 135,000

Chino Short MustardKOTONEIDR 145,000

FranzDAVUIDR 710,000

Alex Red Stripes Slip OnATISHIDR 299,000

Here are The BirdiesVANISHING AND VOUNDIDR 379,000

RAJ Maroon CardiganARAFURAIDR 265,000

Angga and Rere renowned as a super stylish couple in town. They collaborate in a brand which newly

arrives at LocalBrand.co.id, Locale. They both have a same interest in fashion and distinguished by

their own style. Angga and Rere share us their Lunar Year outfit essentials for spreading the joy and

happiness!

Mix&

Match

SHO

ES

SHIRT

HA

TBAG

JEWELLERY

DRESS

PAN

TS

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Putra Agung Mahendra

Tote Bag Army Orange TAYLOR FINE GOODSIDR 150,000

606 Short Cargo GreyMONGOIDR 375,000

Alex Red Stripes Slip OnATISHIDR 299,000

PAGES16

ARTICLEMix & Match


TAMARA ANGGATA

Mix & Match by

WHAT DO YOU DO FOR LIVING ?Making people happy, making clothes, and producing

music is my side job.

HOW DID YOU GET YOUR START AS A DJ?Since i made tuyul dan mbak yul remix. That song

very inspire me for being a DJ.

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW, WHO WOULD IT BE?FKJ (French Kiwi Juice).

IF YOU WEREN’T MAKING MUSIC, WHAT WOULD YOU BE DOING?Jadi suami takut istri.

WHERE IS YOUR FAVORITE PLACE TO EAT IN JAKARTA AND WHY?Nasi gila super size at Gandaria.

LAST THING YOU BOUGHT ON THE INTER-NET?Juju shoes, I bought for pacar of course.

YOUR FASHION ITEM ESSENTIAL WOULD BE...Bucket head! And anklet.

INSTAGRAM : @ANGGATA

Black CompassCHOPIN JAVAIDR 199,000

Signature Knitted CardiganLEAP OF FAITHIDR 285,000

1.

2.

3.

4.

5.

2

3

4

1

5

Two Tone Maxi Skirt SPOTLIGHTIDR 215,000

AligaHVALAIDR 259,000

PAGES17

ARTICLEMix & Match


REYNINTHA

Mix & Match by

WHAT DO YOU DO FOR LIVING ?Personal Fashion Stylist

HOW DID YOU GET YOUR START AS ASTYLIST?I started my career in 2011. I offered by one of the

artist manager for styling Indy Barends. I think it was

a challenge, and thanks God until this moment I was

entrusted to be her personal fashion stylist.

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE?With love. Hahaha.

WHERE IS YOUR FAVOURITE PLACE AT TO EAT IN JAKARTA AND WHY?Tokyo skipjack!

LAST THING YOU BOUGHT ON THE INTER-NET?Matoa watch!

YOUR FASHION ITEM ESSENTIAL WOULD BE…Watch.

INSTAGRAM : @REYNINTHA

Yalahoma TankONLY IIDR

Scottish CapeTLBMIDR 100,000

1.

2.

3.

4.

2

3

4

1

Oversized Kimono DAY&NIGHT IDR 449,000 /

Abstract Spell Tank PINX IDR 180,000 / Pulter

Skort TLBM IDR 185,000

P A T T E R Nin

R E P E A T_MODEL Vebby Chalik PHOTOGRAPH BY Putra Agung Mahendra

STYLING & MAKEUP Karina Rucci

Gold Laser Cut Top ARGYLE & OXFORD IDR 745,000

/ Black Skirt GRACE ET MERCY

Checked Flower MOOFY IDR 125,000 / Star

CUCITO IDR 90,000 / Zamara Harem Pants Black

SABS IDR 160,000 / Ms. Mica RAW FOOTWEAR

IDR 319,010

Assymetrical Goddess Top NIKICIO IDR 279,300 /

Choc Grey Sweatpants PINX IDR 170,000 / Stripes

Round Scarf SABS IDR 70,000

Yael SMITTEN IDR 318,000 / High Waist Short

Black PATRON GOODS IDR 199,900 / Highlander

Stripes LIZZY MAR IDR 475,000

PAGES24

ARTICLEFeatured Brand


F O U N D E R

Silvia Wulandari

B R A N D

Orca

1

F E A T U R E DB R A N D

WHAT IS THE STORY BEHIND THE NAME, ORCA? WHO IS SHE?Orca is the name of the big animal in

the sea, which is rare to see. Although

they consist in a small number, still,

they can survive. We want that our

brand is like Orca, still developing and

make some innovation and not to give

up although we don’t produce in a big

scale. We hope that Orca can be suc-

cess in Fashion industry.

WHAT’S INSPIRE YOU?Orca’s idea comes from my own

thought. Since I love wearing outwear

especially the monochrome color be-

cause outwear is easy to combine with.

That’s why I love to design outwear-

ing clothes, so everybody can wear it

for a long term. Initially, the idea of

designing the clothes is come from the

question in my mind which said “Why

I only design outwearing for myself

instead of others?” so that, everybody

also can wear it too.

IF YOU COULD COLLABORATE WITH OTHERS, WHO WOULD IT BE?I wanna collaborated with the ONLY

I local brand, because I think they are

unique.

WHO DO YOU FIND PERFECT WEARING ORCA?Everybody who loves wearing out-

wear, especially with the monochrome

colors.

WHAT IS THE MOST EXCITING THINGS WHILE DESIGNING

OUTERWEAR?I love to find various bizarre outwear

which has a multifunction and multi

way to combine with. A cloth can be

wear with three ways that show a dif-

ferent style. It is a big challenge for me

to design such clothes.

WHAT IS THE HARDEST ONE?The hardest part is when I choose the

concept for It’s Orca because to deter-

mine the concept is the most impor-

tant thing to make a new collection.

WHAT IS THE MAIN MATERIAL FOR ORCA?Stiff fabric. Even tough the materials

are stiff and thick we can still make it

comfortable. Mostly, the color of our

design is monochrome.

> > >

PAGES25



WHAT’S SO SPECIAL ABOUT DARK COLORS?The monochrome clothes are the

easy color to combine with other

colors. What is so special about mon-

ochrome color is it can be worn for

the day and night.

WHERE’S THE BEST PLACE FOR WEARING ITS ORCA?Orca can be use to every occasion as

long as you can wear it comfortably.

For our ready to wear collections,

mostly I design for daily outfit.

IN TERMS OF THE DESIGN, IS THERE ANY CERTAIN CON-CEPT OR STYLE THAT IT’S ORCA MAINTAIN THROUGHOUT ALL THE COLLECTIONS? We find some difficulties in deter-

mine the concept, fortunately I de-

cide to focus on designing the ready

to wear outfit with monochrome

color but still looks fabulous. Some of

our designs are all size so it can be use

for the skinny or the plump women.

WHAT MUSIC THAT YOU FIND SO INSPIRING FOR IT’S ORCA?Our inspiring music is Synthpop.

WHAT’S YOUR FAVORITE IT’S ORCA? Maxi outwear, most people love it since the first

and it still be their favorite until now.

DESCRIBE US, HOW THE PERFECT CLOTHES WOULD BE!The perfect cloth is the cloth that shows the

true identity of someone. Each individual has

their own style as long as it keeps them comfort

it will looks good on them.

THE MOST DESIRING BRAND ABROAD WOULD BE…I hope that Orca can be like TOSAVICA as the

local brand. I have a dream that i can make a

“concept store” for the local brands. The rea-

son why, because TOSAVICA is one of the big

local brand and still exist until now.

THE BEST MOVIE WARDROBE IS…The best movie wadrobe is The Great

Gatsby... I love it :)

“ THE PERFECT CLOTH IS THE

CLOTH THAT SHOWS THE TRUE

IDENTITY OF SOMEONE. EACH

INDIVIDUAL HAS THEIR OWN

STYLE AS LONG AS IT KEEPS

THEM COMFORT IT WILL LOOKS

GOOD ON THEM. “

ORCA

> > >

> >

>

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/itsorca

PAGES26



F O U N D E R

Omar, Rizky & Ryan

B R A N D

Passo

2

F E A T U R E DB R A N D

WHAT DOES PASSO MEAN?Passo is a Spanish word, means

“Step”. “Step” is about walking, run-

ning, moving. So to us it relates to

moving forward in line with our vi-

sion, becomes better, creating better

shoes with better design and better

quality, one step at a time.

HOW DID YOU START PASSO?It started from some casual talk about

shoes between friends. We all have

interest in good shoes, and we talk

about it occasionally. Then we real-

ize that each of us has mutual back-

ground to start our own brand. Omar

has experiences in running a clothing

line, Rizky comes from a family that

has been making shoes for so many

years, Ryan is passionate about shoes

and design. So we collaborated to

make some samples first to see how

it went. Turned out it went well, our

friends gave positive response about

our shoes. So we decided to develop

our own brand and products further

and then there it is, PASSO.

IF YOU COULD COLLABORATE WITH OTHERS, WHO WOULD IT BE? We have so many kind of people or

brand we would like to collaborate

with. It would be very awesome for

us is that if we could collaborate with

artist, like a painter, or a sculptor.

Their heads are full of daring imagi-

nation, and we really want to dive into

them and bring it out to our shoes.

That would be crazy and super fun.

If we talk about shoe brands then it

would be such as Grenson, Del Toro,

Church’s, Mark McNairy, Cole Haan.

Thom Browne would also be great.

Oh, and of course all of those The

Sartorialist gentlemen, we would love

to make each of them a pair of our

shoes.

WHO DO YOU FIND PERFECT WEARING PASSO SHOES?Nick Wooster.

WHAT’S THE MOST EXCITING WHILE DESIGNING SHOES?It would be combining references or

inspiration from everything around

us, or even from other brands, then

translating all of those into our own

identity. That’s exciting and challeng-

ing at the same time.

> > >

PAGES27



WHAT IS THE HARDEST ONE?Assuring all pair of shoes that we

make deliver the same quality as

we expect, starting from material

selection, production, up to finish-

ing touch and quality control. All of

these processes require focus and at-

tention to details. Keeping up all the

energy for this would be the hardest

one.

WHAT’S THE MAIN MATERIAL FOR PASSO?What’s the main material for Passo?

We don’t want to limit ourselves to

certain material. We want to explore

many possibilities in shoe design.

For our current line-up, varieties of

leather are our main material. For

our next line-up, it could be a combi-

nation between leather and tradition-

al fabrics, such as batik for example.

But one thing for sure, all materials

that we use should be high quality

materials.

WHAT’S SO SPECIAL ABOUT COLORS?Colors could add another layer of

character onto a pair of shoes. A

pair of wingtip can also be casual or

playful when it uses colorful sole. We

can combine two elements that seem

contradictive into one cool design.

This kind of exploration is something

exciting. Colors provide us the explo-

ration.

WHERE’S THE BEST PLACE FOR WEAR-ING PASSO? From strolling down the city, sitting and sipping

coffee in your favorite café while enjoying your

breakfast, meeting with colleagues in your of-

fice, dealing with business partners while hav-

ing dinner, or go to a party later at night, you

can wear PASSO almost anywhere on almost

any occasion.

IN TERMS OF THE DESIGN, IS THERE ANY CERTAIN CONCEPT OR STYLE THAT PASSO MAINTAIN THROUGHOUT ALL THE COLLECTIONS?A combination between classic shoe-making

that puts high quality on top with fresh and

modern design. That is our bottom line con-

cept for our brand. But we also acknowledge

that design will always be evolving and revolv-

ing, so we’ll adapt along the way too. vit will

looks good on them.

THE MOST DESIRING BRAND ABROAD WOULD BE…I hope that Orca can be like TOSAVICA as the

local brand. I have a dream that i can make a

“concept store” for the local brands. The rea-

son why, because TOSAVICA is one of the big

local brand and still exist until now.

WHAT MUSIC THAT YOU FIND SO IN-SPIRING FOR PASSO?Frank Ocean, Coldplay, Jay Z, The Strokes,

Daft Punk.

WHAT’S YOUR FAVORITE PASSO PAIR OF SHOES? We share equal love to all of our shoes.

DESCRIBE US, HOW THE PER-FECT SHOES WOULD BE! Shoes that when you see them, you

can picture right away where to wear

them, what to wear with them, when

to wear them, while keep thinking,

“I would look so damn good in those

shoes”. Then when you try them, you

whisper to yourself “This is also damn

comfortable!”.

WHAT MAKES PASSO DIFFER-ENT FROM OTHERS?We like to play with colors, so we can

be very playful about our shoes, but

at the same time still manage to give

classic ambience too. We maintain

high quality standards in our material

selection and production process, but

also willing to explore new things in

the design. These mixes of elements

in one package are something that can

differentiate PASSO from others.

THE MOST DESIRING SHOE LINE ABROAD WOULD BE… Church’s, Grenson, Del Toro.

THE BEST SHOES OF A CAR-TOON CHARACTER IS…Puss in Boots, definitely. Those fine

leather boots are irresistible.

“ SHOES THAT WHEN YOU SEE

THEM, YOU CAN PICTURE RIGHT

AWAY WHERE TO WEAR THEM,

WHAT TO WEAR WITH THEM,

WHEN TO WEAR THEM, WHILE KEEP

THINKING, “I WOULD LOOK SO

DAMN GOOD IN THOSE SHOES. “

PASSO

> > >>

> >

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/passo

L I V E S I M P L Y

LocalBrand.co.id Januari 2014

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Transcript of LocalBrand.co.id Januari 2014