KTI Institute for Transport Sciences Non Profit Ltd. Road Safety and Traffic Engineering Division
Local Traffic Blueprint - Online Profit Strategies
-
Upload
alberto-rocha -
Category
Business
-
view
205 -
download
2
Transcript of Local Traffic Blueprint - Online Profit Strategies
Local Traffic BlueprintOnline profit Strategies
2
content
Introduction Traffic basics Facebook
Google adwords
YouTube Email marketing
3
and its potential• By 2016, more than half of the dollars
spent in US retail will be influenced by the web.
• One in every seven minutes spent online is spent on Facebook.
• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads.
Internet traffic
4
About ME
Alberto RochaThank-you for joining me today and for allowing me to show you how I can take your business to the next level, with implementing traffic generation.
I truly believe that what I am going to share with you, can and will have a massive impact on your business - If you follow the steps laid out before you.
5
What we provideWe are a marketing company who provide local companies and individuals the most up to date online strategies for traffic generation.
We provide a range of services all tailored made towards making your business as successful as possible.
k.i.s.s.
7
Traffic creates1. More leads
3. More clients2. More sales
8
Traffic basics
1. Not quantity but quality2. focus on one platform
3.Take action
Key pointsTraffic doesn’t have to be complicated, just understand basic math. Spend $1 and get $2 back, then you are on the right lines!
9
Traffic sourcesThere are so many different traffic sources its hard to know where to
begin!7 search Advertising Email
marketingleadimpact Solo ads
Adwords google
Banner ads eBooks linkedln sitescout
adknowledge Bing ads Facebook ads
looksmart Trafficvace
adonnetwork blogging giveaways podcasts webinarsadswaps clicksor Guest
bloggingPof ads yahoo
Advertise Directcpv hangouts Pulse 360 youtube
10
Top 4 traffic sourcesGoogle adword
• Global reach• Double investment• High CTR• Highly effective
Email marketing• Extremely low cost• Global • Simple• Easy to track
• Instant results• Laser targeting• Cost effective• Multiple channels
Facebook ads
YouTube• Rank On Google• Simple • Autopilot• Cost effective
11
3 simple steps
Will your offer convert when they see it?
Offer
Who is your target audience?
Demo- graphic
What platform will connect with them?
Marketingplatform
Start by creating a fan-page
13
Hours spent on desktopThis chart represents the time an average person spends on Facebook compared to other applications.
• 58% of people return daily.
• 92% trust word of mouth of friends and family.
Facebook use
Hours Spent Per Person Per Month0
1
2
3
4
5
6
7
Facebook Google Yahoo Microsoft
14
1. add killer content2. competitions / giveaways3. viral images
Make your page red hot
15
Viral image
1. 8,735 comments
2. 808,973 likes3. Seen by 12,492,800
Look at the power This image was posted to a Fan-page and within a few days it had gone viral, below is the traffic it generated over that period.
Facebook ads
17
Facebook statsWhy you should be using fb ads
• 70% of people had a 3x greater return on ad spend.
• 49% had 5x greater return on ad spend.
• 61% year over year mobile user growth.
• 600M monthly active users on mobile.
18
Facebook statsWhy you should be using fb ads
• 1 Billion active users.
• 3,200,000,000 Likes and Comments everyday in the world.
• 35% lower cost per conversion.
• Reach people wherever they are.
19
Ad strategy 1. influence
3. engage2. connect
20
LET ME TELL YOU A STORY
One of the best way’s to carry out a Facebook ad campaign - is to tell a story. Use vibrant images with compelling text, make your audience want to learn more. Also introduce the ad slowly to your audience – start with a smaller budget – test the campaign and then when you realize people are enjoying the ad, increase the budget and watch your conversions increase!
“
”
21
ad strategiesLikes or conversions?When starting your campaign two of the main strategies are:
• Increase the likes on your fan page.• Directly promote your product or service
Both of these can be done via Facebook ads and both are extremely effective if done correctly.
22
Your audience
demographic social persona
l
You can also target a person by what they like
or have interests in.
Choose the age and gender of the audience
you want to target.
Another option is to target a person by where they
live or their marital status.
23
Ad essentialsCALL TO ACTION
image
offeraudience
24
Side ads
benefitsThese are a few of the benefits of using the side ads:
• Low cost.• Shown more frequently.• No interaction.• Easy to split test.
25
News feed ad
benefitsThese are some of the benefits of using the news feed ad:
• Larger Image.• More text.• Greater Interaction.• Hard to miss.
26
Ad performancetesting“Split Testing is like sex in college….. everyone say’s they’re doing it, however no one is!”
• Leave ad for 24hrs.• Small adjustments.• You have the tools – use them.
Remember when implementing any marketing strategy you need to be testing!
tools
adjust
test
start
Powereditor
28
Power editor
ad display audiences budget
duplicate ads
Dark posts Bulk editing
29
HOW TO CONTACT ME
Don’t hesitate to contact me. I will be happy to answer your questions.
THANK YOU
EMAIL: ceo@ebusinessmarketinggroup