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LOCAL SOCIALUsing social media at a local level
Nicola Peate – Social Media Manager Rippleffect
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LOCAL SOCIAL• What to expect from today...
How Northwest businesses are using Twitter effectively
The approach for local tweeters – targeting a local audience
Your place in the social media sphere
Maximising relationships with other Northwest businesses
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Twitter - Sawreetferthee?
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PERSONLITY
• Get across the personality of your brand...
Character
Talk like the locals!
Local references
Maximising relationships with other Northwest businesses
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PERSONLITY
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PERSONLITY
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TARGETING
• Finding your target audience...
Follow other local businesses – who are their followers?
Communicate with other businesses
Make conversations visible
Search out conversations about your products and area
Use advanced search features to find local tweets
What do people want to talk about? Tailor your content accordingly
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NO HARD SELL
• Twitter is not the place for hard sell...
A badly managed twitter account is worse than no account at all
Would you want to follow a list of adverts?
Why do people follow local businesses?
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NO HARD SELL
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TWITTER IMPACT
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SEARCH TOOL
• Remember that twitter is a search tool...
Optimise your content accordingly
What would people search to find your tweets – local area?
Use hashtags where appropriate
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SEARCH TOOL
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COMPETITIONS
• Make sure competitions are relevant to your audience...
A local prize for people - a meal, a sample product etc
Good way to increase followers – beware of compers
Competitions support your page but cannot be the only content
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OFFLINE/ONLINE
• Turning “followers” into real life people!...
Offline events for your followers
Encouraging people to come in to your venue of appropriate
Provides content back on twitter
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OFFLINE/ONLINE
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YOUR PLACE ON TWITTER
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YOUR PLACE ON TWITTER
• How can you stand out?
Who are your competitors offline?
What are your competitors doing on twitter?
What are they not doing? How can you fit? What can you provide to your target audience that others aren’t doing currently
Replicate what others do well and add additional benefit
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INTEGRATING WITH OTHER MARKETING ACTIVITIES
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OPPORTUNITIES
• Promoting twitter...
At your venue – posters, menus’s, TV screens
On marketing materials – leaflets, brochures, prospectus
Business cards
Website
On receipts
Email marketing
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THANK YOUAny questions?