Local SEO: How to Rank #1 in Google · Balance SEO and clear communication 2) Create #1 ranking...
Transcript of Local SEO: How to Rank #1 in Google · Balance SEO and clear communication 2) Create #1 ranking...
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Local SEO: How to Rank #1 in Google
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nuphoriq.com
We help caterers and venues do better marketing. Websites , SEO, social media and more.
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Agenda
Agenda ● What is [Local] SEO?
● Create #1 ranking content
● Drive leads with Google My Business
● Optimize local listings
● Q+A
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What is [Local] SEO?
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What is SEO?
SEO is the practice of getting “free” traffic from Google
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What is SEO?
Local SEO = location based searches
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What is SEO?
Search term or keyword
● Google Ads or PPC
● Not SEO
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What is SEO?
● “Map Box”● Local SEO gets
you here
● Organic search results
● Local SEO gets you here
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What is SEO?
Listing site
Local SEO
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1) Create #1 ranking content
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2) Create #1 ranking content
4- Step SEO Content
#1
1) Pick a keyword
2) Write your title tag + meta description
3) Write your H1
4) Write 600+ words
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1) Pick a keyword
● Ke yword form ula = [[c it y]] + ca t e ring
● Exam ple s○ Chicago Catering○ Seattle Catering ○ Elk Grove Catering
2) Create #1 ranking content
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Title Tag- Less than 60 characters- Include keyword exactly- Make it clickable
Meta description- Less than 160 characters- Include keyword, synonym ok- Provide interesting context for title tag
2) Write your title tag + meta description
2) Create #1 ranking content
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2) Write your title tag + meta description
2) Create #1 ranking content
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3) Write your H1
● Main t it le of a we b page
● Inc lude ke yword e xac t ly if pos s ib le
● Balance SEO and c le a r com m unica t ion
2) Create #1 ranking content
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3) Write your H1
2) Create #1 ranking content
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3) Write your H1
2) Create #1 ranking content
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4) Write 600+ words
● Longe r t he be t t e r, m in im um 600 words
● Us e your ke yword e xac t ly in t he 1s t pa ragraph
● Don’t re pe a t your ke yword ve ry m uch , us e na t u ra l s ynonym s and s pe ak like a hum an
2) Create #1 ranking content
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4) Write 600+ words
2) Create #1 ranking content
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4) Write 600+ words
2) Create #1 ranking content
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4- Step SEO Content
#1
1) Pick a keyword
2) Write a title tag + meta description
3) Write H1
4) Write 600+ words
2) Create #1 ranking content
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2) Drive leads with Google My Business
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3) Drive leads with Google My Business
What is GMB?
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3) Drive leads with Google My Business
To do:
1) Google “Google my business”
2) Claim your business
3) Fill everything out
4) Get reviews
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3) Drive leads with Google My Business
Bonus
1) Google “Google my business”
2) Claim your business
3) Fill everything out
4) Get reviews
5) Add updates for more clicks
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3) Optimize local listings
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4) Optimize local listings
Local listings refer to any profiles for your business that include your address.
● Vis ib le : Google My Bus ine s s , Ye lp , Face book, Linke d In , We dd ingWire , The Knot
● Hidde n : App le Maps , Waze , Ube r, Tom Tom
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4) Optimize local listings
To optimize local listings:
● Com ple t e ly fill ou t a ll your p rofile s
● Ens ure your bus ine s s nam e , add re s s and phone is e xac t ly ide n t ica l (down t o t he com m as and abb re via t ions )
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4) Optimize local listings
Bonus: Buy Moz Local to automatically optimize listings
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Recap
Recap ● What is [Local] SEO?
● Create #1 ranking content
● Drive leads with Google My Business
● Optimize local listings
● Q+A
![Page 31: Local SEO: How to Rank #1 in Google · Balance SEO and clear communication 2) Create #1 ranking content. 3) Write your H1 2) Create #1 ranking content. 3) Write your H1 2) Create](https://reader036.fdocuments.in/reader036/viewer/2022071511/6130baa51ecc515869444850/html5/thumbnails/31.jpg)
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Q+A
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nuphoriq.com
We do SEO for caterers across the country.
Have more SEO quest ions? Email us at [email protected]