Local SEO for Music Teachers
12
Local SEO for Music Tutors Andy Kinsey Andy Kinsey - SEOAndy.com & RedStar
-
Upload
andy-kinsey -
Category
Business
-
view
137 -
download
1
description
Learn how to optimise your website for Local SEO, search optimisation designed for piano, singing and other music tutors. Go Hyper Local, Get More Enquries Full Article to accompany this presentation @ http://www.seoandy.com/brand/seo-for-music-teacher-websites/
Transcript of Local SEO for Music Teachers
Local SEO for Music TutorsAndy Kinsey
Andy Kinsey - SEOAndy.com & RedStar
In This Presentation
• Why You Should Optimise• Proven by Results• Basic SEO Best Practice• Going Beyond the Norm
Andy Kinsey - SEOAndy.com & RedStar
Why You Should Use Local SEO
• Local SEO is a about taking your normal search engine optimisation to the Hyper Local Level.
• SEO is free, give or take a bit of elbow greese.• The ROI for Local SEO is high.• Local SEO ensures you are targeting your real
audience and not a general audience.
Andy Kinsey - SEOAndy.com & RedStar
Local SEO : Proven Results
Andy Kinsey - SEOAndy.com & RedStar
Drive Local Traffic.
Google Anlytics:SarahPetrie.co.uk
Local SEO : Proven Results 2
Andy Kinsey - SEOAndy.com & RedStar
Search Rankings for SarahPetrie.co.uk:Piano Lessons in Hyde = #1Piano Lessons in Manchester = #4Singing Lessons in Hyde = #1Singing Lessons in Manchester = #12
Basic SEO : Page Titles
• Max 70 Chars• Simple Characters Only• Always Include Your Location• Keep It Simple and NOT Salesy• Focus On One Keyword Per Page• Don’t Start With Your Name
Andy Kinsey - SEOAndy.com & RedStar
Basic SEO : Description
• Max 140 Chars• Simple Characters Only• It’s a Tweet-size Sale Pitch• Don’t Use Buzzwords & Jargon
• Ensure both the title and description are unique to each page.
Andy Kinsey - SEOAndy.com & RedStar
Basic SEO : Your Content
• Content is Still King• Keep It Simple and Jargon-Free• Focus On a Single Keyword
(eg Piano Lessons in Hyde)• Use an Engaging a Personal Tone
It’s Great for SEO and Conversions
Andy Kinsey - SEOAndy.com & RedStar
User & SEO Friendly URL’s
• Simple and User Friendly URL’s Are Great For Users And Can Be Good For SEO.
• Keep It Simple & Users Will Remeber• No Body Likes URL’s That Look Like =p?234• If You Are Unsure How, Consult A Developer
Andy Kinsey - SEOAndy.com & RedStar
Use Google! It’s FREE!
Andy Kinsey - SEOAndy.com & RedStar
Beyond the Norm : Microformats• Microformats Tells a Search Engine
What Your Content Is (eg address)• Simple To Implement
Though You May Need A Developer• Shows In Search Results
• Something Competitors Won’t Do
Andy Kinsey - SEOAndy.com & RedStar
Thank You!
Andy Kinsey - SEOAndy.com & RedStar
Got a Question?
Tweet @andykinsey
Leave a comment on SEOAndyhttp://j.mp/localseomusic
SEOAndy.com
