Local SEO - Đorđe Đokić
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Transcript of Local SEO - Đorđe Đokić
![Page 1: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/1.jpg)
Local SEO
![Page 2: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/2.jpg)
ŠTA JE LOKALNA PRETRAGA?
![Page 3: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/3.jpg)
ŠTA JE LOCAL SEO?
![Page 4: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/4.jpg)
ZAŠTO JE LOCAL SEO VAŽAN?
![Page 5: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/5.jpg)
Izvor: BrightLocal - Local Consumer Review Survey 2013
ANKETA DA LI KORISTITE LOKALNE PRETRAGE?
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61% LOKALNIH PRETRAGA KONVERTUJE
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50% LOKALNIH PRETRAGA JE SA MOBILNIH UREĐAJA
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88% MOBILNIH LOKALNIH PRETRAGA REZULTUJE KONVERZIJOM U NAREDNIH 24h
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![Page 10: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/10.jpg)
DIGITALNI SVET WORD OF MOUTH
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82% LOKALNIH BIZNISA NAVODI PREPORUKE KAO GLAVNI IZVOR NOVIH KLIJENATA
![Page 12: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/12.jpg)
Izvor: BrightLocal - Local Consumer Review Survey 2013
ANKETA DA LI ČITATE PREPORUKE?
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Izvor: BrightLocal - Local Consumer Review Survey 2013
ANKETA KOLIKO PREPORUKA PRE ODLUKE?
![Page 14: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/14.jpg)
Izvor: BrightLocal - Local Consumer Review Survey 2013
ANKETA VERUJU PREPORUKAMA?
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UKUPAN UZORAK
21% 11%
Izvor: BrightLocal - Local Consumer Review Survey 2013
ANKETA ONLINE VS OFFLINE
18-34 GODINA
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![Page 17: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/17.jpg)
LOCAL SEO PROCES
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PROCES ISTRAŽIVANJE KLJUČNIH REČI
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PROCES ISTRAŽIVANJE REZULTATA
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PROCES ISTRAŽIVANJE REZULTATA
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ZAŠTO SU TOP KONKURENTI NA VRHU
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MARATON KREIRANJE I POSTAVLJANJE CITATA
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LOCAL SEO KORISNI ALATI
1
2
3
4
moz.com/local (getlisted)
Bright Local
WhiteSpark
Google+ Insights
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LOCAL SEO FAKTORI
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LOCAL SEO TOP 5 FAKTORA
1 Dobro definisana kategorija
2 Fizička adresa na lokaciji pretrage
3 Konzistentnost "structured citations"
4 Kvalitet citata i autoritet preporuka
5 Slaganje NAP-a na sajtu i u citatima
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LOCAL SEO DODATNI FAKTORI
1 Autoritet domena (DA)
2 Broj strukturisanih citata
3 Lokacija u naslovu Landing strane
4 Blizina lokacije centroidu
5 Verifikovana +Local strana
![Page 27: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/27.jpg)
LOCAL SEO DODATNI FAKTORI
6 Keyword u nazivu
7 Broj citata iz relevantnih lokalnih izvora
8 Broj citata iz relevantnih izvora iz te niše
9 Broj i kvalitet preporuka iz trećih izvora
10 Fotografije/video vezane za lokaciju
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LOCAL SEO NIJE SAMO GOOGLE
![Page 29: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/29.jpg)
LOCAL SEO SAVETI
![Page 30: Local SEO - Đorđe Đokić](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b5af4fbb61eb867d8b464f/html5/thumbnails/30.jpg)
RAZMIŠLJAJTE KAO KUPAC
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POPUNITE PROFIL 100%
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ZAMOLITE ZA PREPORUKU
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PRONAĐITE ONE KOJI VOLE DA KOMENTARIŠU
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ODGOVORITE NA LOŠE PREPORUKE
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NE ŽURITE
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NAP NA SVAKOJ STRANI SAJTA
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APDEJTUJTE PROMENE
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KONZISTENTNOST U CITATIMA
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UMERENO SA KLJUČNIM REČIMA
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NAJČEŠĆA PITANJA
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1 LOKACIJA - 1 LISTING
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KORISTITE VIDEO I SLIKE
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REPUTACIJA VLASNIKA
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MEDIJI
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ODNOS SA LOKALNOM ZAJEDNICOM
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DOGAĐAJI U GRADU
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MOBILE READY
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PITANJA?