Local Offers OpportunityLocal Offers Opportunity

Consumers - looking for good deals / Find and share the shopping experience

11CBS uses local assets and broadcast power to sell deals

22 33Retailer - receives sales and increased awareness with no upfront risk

• Featured for 24 hours, available for 48 hours• CBS promotes the deal via marketing channels• Revenue split of gross, 50% back to advertiser

OverviewOverview

Featured DealA unique deal is

prominently featured on the Local Offers

homepage for 24 hours.

Featured DealA unique deal is

prominently featured on the Local Offers

homepage for 24 hours.

Local Offers HomepageLocal Offers Homepage

Previous DealsPrior offer remains on

the site for an additional 24 hours

after being featured.

Previous DealsPrior offer remains on

the site for an additional 24 hours

after being featured.

Game Dynamics• Countdown ticker to increase sense of urgency to consumers• Quantity sold to reinforce buying behavior

Game Dynamics• Countdown ticker to increase sense of urgency to consumers• Quantity sold to reinforce buying behavior

Sharing Incentives• User receives $10 credit when their friends buy via Facebook, Twitter, and email• Great way for any business to generate buzz on social media channels

Sharing Incentives• User receives $10 credit when their friends buy via Facebook, Twitter, and email• Great way for any business to generate buzz on social media channels

Featured DealFeatured Deal

CBS LocalHomepage placement

CBS LocalHomepage placement

What Merchants GetWhat Merchants GetCommercials

Minimum 150X Live and recorded

commercials promoting Local

Offers and the deal of the day

CommercialsMinimum 150X

Live and recorded commercials

promoting Local Offers and the deal

of the day

Viral DistributionIncentives to

consumers for share deals via

Facebook, Twitter, and email

Viral DistributionIncentives to

consumers for share deals via

Facebook, Twitter, and email

Guaranteed Customers

Users pre-pay for discount, guaranteeing that they show up to

establishment

Guaranteed Customers

Users pre-pay for discount, guaranteeing that they show up to

establishment

Merchant BenefitsMerchant Benefits

No upfront costIt costs nothing to run a 50/50

revenue share promotion

No upfront costIt costs nothing to run a 50/50

revenue share promotion

Influx of CapitalCheck is mailed to the merchant immediately after the sale ends

Influx of CapitalCheck is mailed to the merchant immediately after the sale ends

Low RiskEffective way to acquire new

customers and cost proportional to success

Low RiskEffective way to acquire new

customers and cost proportional to success

BenefitsBenefits

Daily MarketingEmail blast and Facebook push

with Daily offer to over 100K consumers

Daily MarketingEmail blast and Facebook push

with Daily offer to over 100K consumers

1. Merchant prints list off and crosses names off as vouchers are redeemed (works well for one location)

2. Merchant logs into site and verifies voucher ID

3. Merchant users phone verification system

4. Merchant supplies a block of one-time-use barcodes

5. Gift Cards: $2 mailing fee per order comes out of Merchant’s rev share

Five Different Options:

Voucher Verification by MerchantVoucher Verification by Merchant

Merchant Name Headline Location Item Price Quantity Bought Gross Sales Revenue

Jack Frost Big Boulder

$25 for Ski and Snowboarding Lift Tickets ($50 Value) Philadelphia $25.00 2105 Gross:

$52,625

PJ's Pub $25 for $50 Worth of Food and Drinks at P.J. Whelihan's Pub Philadelphia $25.00 2046 Gross:

$51,150

Ruth's Chris Steak House

$25 for $50 Worth of Food and Drinks at Ruth's Chris Steak House Baltimore $25.00 1000 Gross:

$25,000

Tark’s Grill $25 for $50 Worth of Food and Drinks at Tark's Grill Baltimore $25.00 958 Gross:

$23,950

Wolfeboro Inn $100 for 2 Nights at the Wolfeboro Inn ($240 Value) Boston $100.00 153 Gross:

$15,300

Morton Williams Supermarkets

$15 for $30 Worth of Groceries at Morton Williams Supermarkets New York $15.00 1000 Gross:

$15,000

Costas Inn$25 for $50 Worth of Food and

Drinks at Costas Inn Seafood Restaurant

Baltimore $25.00 417 Gross: $10,425

The Water Works Restaurant

$25 for $50 Worth of Food and Drinks at The Water Works,

Philadelphia's Landmark Dining Experience

Philadelphia $25.00 402 Gross: $10,050

Top Deals