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2014-2015 Ottawa Local Labour Market Plan 0

2014-15 Labour Market Plan

COV ER

2014-2015

Ottawa Local Labour Market

Plan

The views expressed in this document do not necessarily reflect those of Employment Ontario.

Updated October 2014

http://www.labourmarketottawa.ca/


2014-15 Labour Market Plan

TABLE OF CONTENTS EXECUTIVE SUMMARY .............................................................................................................................................. 2

BACKGROUND & CONTEXT ..................................................................................................................................... 3 Labour Market Ottawa ............................................................................................................................................................. 3

The 2014-15 local labour market plan .................................................................................................................................... 3

Community consultations ......................................................................................................................................................... 3

OTTAWA’S LABOUR FORCE ...................................................................................................................................... 4 What it is ....................................................................................................................................................................................... 4

Employment & unemployment trends ................................................................................................................................... 4

Highlights from the 2013 report ................................................................................................................................................ 6

A closer look at age groups ..................................................................................................................................................... 7

EDUCATION TRENDS ................................................................................................................................................. 8 What it is ....................................................................................................................................................................................... 8

Regional completions ............................................................................................................................................................... 8

Educational attainment ........................................................................................................................................................... 9

INDUSTRY LANDSCAPE ........................................................................................................................................... 10 What it is ..................................................................................................................................................................................... 10

Looking at jobs by industry ..................................................................................................................................................... 10

Looking at number of businesses .......................................................................................................................................... 11

Job demand by industry ........................................................................................................................................................ 12

A special lens on industry data ............................................................................................................................................. 12

OTTAWA’S OCCUPATIONS .................................................................................................................................... 14 What it is ..................................................................................................................................................................................... 14

Looking at jobs by occupation category ........................................................................................................................... 14

Where we live and work ......................................................................................................................................................... 17

High and low "demand" occupations ................................................................................................................................. 17

Job demand by occupation category ............................................................................................................................... 18

A special lens on occupation data ...................................................................................................................................... 18

PRIORITY SECTORS .................................................................................................................................................. 22 What it is ..................................................................................................................................................................................... 22

1. Science & technology (previously ICT) ........................................................................................................................... 23

2. Health care & social assistance ....................................................................................................................................... 25

3. Construction ........................................................................................................................................................................ 27

4. Hospitality & tourism ........................................................................................................................................................... 29

ECONOMIC OUTLOOK ........................................................................................................................................... 31 Conference Board of Canada Economic Outlook ........................................................................................................... 31

EMPLOYMENT ONTARIO (EO) SNAPSHOT............................................................................................................. 32 What it is ..................................................................................................................................................................................... 32

Setting the context .................................................................................................................................................................. 32

Who is accessing Employment Services? ............................................................................................................................ 33

Literacy & Basic Skills learners ................................................................................................................................................ 34

ES clients and employment .................................................................................................................................................... 35

Second Career program ........................................................................................................................................................ 36

Apprenticeships........................................................................................................................................................................ 36

ACTION PLAN UPDATE ........................................................................................................................................... 37 2014-15 key deliverables ......................................................................................................................................................... 37

3-YEAR ACTION PLAN ............................................................................................................................................ 38 What it is ..................................................................................................................................................................................... 38

Guiding principles for taking action ..................................................................................................................................... 38

Priority action areas for the next three years ...................................................................................................................... 39



EXECUTIVE SUMMARY

Labour Market Ottawa facilitates local labour market planning with Ottawa’s employers, service

providers and other key stakeholders, and is funded by Employment Ontario.

Labour Market Indicators and Local Trends

Ottawa’s Labour Force - While Ottawa has a lower unemployment rate than the national and

provincial averages, as well as compared to Toronto, this gap is narrowing as Ottawa’s

unemployment rate has not seen the same decreases as other areas. Overall, the number of

unemployed people in Ottawa increased by 20% in the last five years, with the most dramatic

increases coming from 2011 to 2012. In contrast, the total employed workforce, as well as the

working age population, increased by only 5% from 2009-2013, indicating that the growth in number

of unemployed is greater than would otherwise be expected in a healthy labour market.

Education Trends - Ottawa still maintains a highly educated workforce. 71% of the population aged

15 and over has post-secondary education or training. 35% has completed a bachelor’s degree or

higher, compared to 23% across Ontario. Looking at Ottawa’s key population groups, we see that

62% of the Ottawa area’s aboriginal population has completed some post-secondary education,

as well as 65% of recent immigrants. These two groups’ education figures are more in line with the

overall averages than might be expected. Notably, 22% of recent immigrants in Ottawa have a

post-graduate degree beyond a bachelor’s.

Industry landscape and occupations in Ottawa - The public administration sector provides roughly

20% of total local employment; however, this sector posted a decline in total jobs of 8,448 from 2011

to 2013, representing a net 7% loss in public sector employment, and is in keeping with expected

federal government cuts. On the occupation side, general health occupations saw the greatest

increase in jobs, up 18% from 2011 to 2013. Sales and service occupations, which include 20% of

total workers in Ottawa, also posted a large increase in jobs between 2011 and 2013.

Priority sectors - The report includes information on occupations and business trends, as well as

highlights from our sector-based consultations, on Labour Market Ottawa’s four identified priority

sectors: Information, Communication & Technology (broadened to Science and Tech); Health

Care and Social Assistance; Construction; and, Hospitality and Tourism.

EO Client Snapshot - 29% of the unemployed population became employment services (ES) assisted

clients in 2013-14, up from 25% for the previous fiscal year. The greatest increase by age group

came from those aged 15-24 years, 22% of whom visited Employment Ontario centres in 2013-2014,

up from just 13% in 2012-2013. This might point to the success of the Youth Employment Fund, which

was targeted towards 15-29 year olds.

Priority action areas for the next 3 years

Ongoing Local Labour Market Planning - Labour Market Ottawa continues to serve as a hub for

local labour market information and further engages employers and service providers in local

labour market planning.

Employer Engagement(service coordination from the perspective of employer as client) - Labour

Market Ottawa leads the implementation of the actions to be developed jointly by service

providers and funders in March 2015 to enhance the experience of employers as "clients" of

Employment Ontario and broader employment-related service providers across Ottawa.

Service Coordination (service coordination from the perspective of job seeker as client) - Labour

Market Ottawa continues to lead the implementation of actions identified in the three-year service

coordination plan and facilitates the ongoing planning process to build on the actions taken in

2014-15 and address any gaps in the coordination of services for job seekers.



BACKGROUND & CONTEXT

LABOUR MARKET OTTAWA Labour Market Ottawa facilitates local labour market planning with Ottawa’s employers, service

providers and other key stakeholders. We serve as a data hub for local labour market information (LMI).

Our two resource portals equip employment service providers and employers with information to help

connect Ottawa’s job seekers to jobs.

THE 2014-15 LOCAL LABOUR MARKET PLAN Below is the description of this report as defined in our key deliverables for 2014-15:

Local Labour Market Planning Update Report (October 14, 2014)

2014-15 Local Labour Market Planning Report - This product will include an interpretation of supply and

demand labour market information, a process of consultations with local stakeholders, service providers

and employers and the development of an action plan with a three year outlook, and an update on

the 2014-15 action plan.

This report looks at: Background & Context, Ottawa’s Labour Force, Education Trends, Industry

Landscape, Ottawa’s Occupations, Priority Sectors, Economic Outlook, Employment Ontario (EO)

Snapshot, Action Plan Update, 3-Year Action Plan.

COMMUNITY CONSULTATIONS In preparing this plan and moving forward on our 2014-15 action plan, Labour Market Ottawa has

worked closely with over 50 employers, service providers and other community partners. These

consultations have included:

Labour Market Planning Committee - Quarterly Planning/Update sessions; 16 members

Labour Market Service Delivery Committee - Quarterly Planning/ Update sessions; 18 members

Six Sector-Specific Labour Market Updates & Employer Consultations - We conducted four in-

person sessions and two online surveys to capture sector-specific information.

Meeting with Employment Ontario Ottawa Network and Literacy and Basic Skills - To review and

validate the Employment Ontario data

Service Coordination Strategic Working Group - Formed in 2013, comprised of 16 service

providers and funders who meet quarterly to provide guidance on the Service Coordination and

project activities; now also guiding the Employer Engagement project activities.

Service Coordination Implementation Teams - These three teams, formed in June 2014, are

comprised of more than twenty service providers and funders in total, and meet bi-monthly to

implement the three action items identified by the Strategic Working Group in March 2014

(Common client continuum, Service provider expo, Quick reference sheets).

Employer Engagement Implementation Team - This team, comprised of Labour Market Ottawa,

two service providers and one funder, was formed in July 2014 and meets monthly to plan the

activities around the employer engagement deliverable.

Labour Market Ottawa would like to thank all of the employers and community partners who have

taken the time to share their knowledge and insights over the past year. We look forward to continuing

to work with you as we take action on the priority areas identified in this plan.



OTTAWA's LABOUR FORCE

WHAT IT IS Looking at changes to Ottawa’s population, labour force, and employment rates helps us to gauge the

climate of the local labour market. Here we focus on employment and unemployment trends and

highlights from the 2013 report, and take a closer look at differences in the labour force by age group.

EMPLOYMENT & UNEMPLOYMENT TRENDS In 2013, 749,400 people of working age lived in Ottawa, with 70% of this population being in the labour

force. There were 526,800 people employed in Ottawa in 2013, up by 23,200 from 2009, while the

number of unemployed rose by 5,900 people in the same timeframe. The number of unemployed

peaked at 36,300 in 2010, and after a recovery in 2011 has remained steady over the past year. While

Ottawa's unemployment rate of 6.3% in 2013 remains lower than the provincial and national rate, we

are not seeing the improvements being made at both those levels, and in comparison to Toronto.

Population & labour force

749,400 people of working age

(15 plus) lived in Ottawa in 2013

5% increase over past five years

2% decline from 2012 to 2013

562,500 people in Ottawa’s labour

force in 2013

7% increase over past five years

1% increase from 2012 to 2013

70% of the working age population is

in the labour force

Chart 1: Ottawa Population & Labour Force, 5 years

Source: Statistics Canada, Labour Force Survey, CANSIM 282-0110

Employment & unemployment

526,800 people employed in 2013

23,200 more than in 2009

(5% increase over past five years)

2% decline from 2012 to 2013

35,700 unemployed people in 2013

5,900 more than in 2009

(20% increase over past five)

No change from 2012 to 2013

Chart 2: Ottawa Employment & Unemployment, 5 years

Source: Statistics Canada, Labour Force Survey, CANSIM 282-0110

749.4 762.9 775.9 789.5 801.3

533.3 555.3 553.0 574.8 562.5

2009 2010 2011 2012 2013

Population (x 1,000) Labour force (x 1,000)

503.6 519.0 521.9 539.1 526.8

29.8 36.3 31.1 35.7 35.7

2009 2010 2011 2012 2013

Employment (x 1,000) Unemployment (x 1,000)




Unemployment rate

Lower unemployment rate in

Ottawa compared to nation,

province and Toronto

6.3% of Ottawa's labour force

was unemployed in 2013

0.7 higher rate now than in

2009 (representing a 13%

increase) although a fair

amount of fluctuation

Gap is narrowing, as rates

dropped for all comparators

over the past five years, while

only Ottawa's rate went up

Chart 3: Unemployment rate, comparative analysis, 5 year trend

Source: Statistics Canada, Labour Force Survey, CANSIM 282-0055, 282-0110

A spotlight on the past year We can look at monthly labour force data for 2013/2014 to see what has happened more recently.

6.7% unemployment in Ottawa in August 2014 (down from 7% in August 2013)

7,200 more employed people year-on-year, outpacing the increase in the labour force of 6,100

Chart 4: Labour Force, Employment, and Unemployment Rate, Spotlight on 2013-14

Source: Statistics Canada, Labour Force Survey, CANSIM 282-0116, 2013

5.6

6.5

5.66.2 6.3

8.3 8.07.4 7.2 7.1

9.08.7

7.8 7.87.5

9.49.1

8.3 8.68.2

2009 2010 2011 2012 2013

Ottawa Canada Ontario Toronto

7

6,66,4

5,86

6,36,5 6,5

6,9 6,8 6,9

6,4

6,7

4

4,5

5

5,5

6

6,5

7

7,5

500

510

520

530

540

550

560

570

580

Un

em

plo

yme

nt

Rat

e (

%)

X1

,00

0 (

seas

on

ally

ad

just

ed

)

Labour force Employment Unemployment rate




HIGHLIGHTS FROM THE 2013 REPORT

Key populations While new data is limited, we felt it was important to highlight here previously-reported data on how

Ottawa's population has changed from 2006 to 2011, in order to provide a full view of the labour force.

Labour Market Ottawa's three key populations are immigrants, aboriginals and youth.

All 3 key populations grew at a greater rate than the overall population from 2006 to 2011

204,445 immigrants in 2011 (22% of the population), with 19% growth from 2006

19,205 aboriginals in 2011 (2% of the population), with 48% growth from 2006

113,085 youth (15-24) in 2011 (9% of the population), with 15% growth from 2006*

* 2006 youth data for Ottawa (City) Source: Statistics Canada, National Household Survey 2011, Census 2006, Census 2011.

Note: Detailed data from the 2011 National Household Survey was released for Ottawa's immigrant

labour force and is provided throughout this report. A Spotlight on Immigrants will be published later this

fall at labourmarketottawa.ca

Migration Again, there was no new data released for migration, but we felt it was important to provide recent

highlights here for ease of reference.

47,380 net total of migrants

from 2006 to 2011

All age groups showed net

in-migration (more people

coming to Ottawa than

leaving)

1 in 3 of this net total were

15-24 year olds

25-44 year olds showed the

greatest mobility with the

highest in-migration, out-

migration and net-migration

Chart 5: Migration by Age Group, Ottawa, 2006 to 2011

Source: Statistics Canada, National Household Survey, 2011

7,810

15,485 19,750

4,170 175 -

10,000

20,000

30,000

40,000

50,000

60,000

5 to 14 15 to 24 25 to 44 45 to 64 65+

In-migrants Out-migrants Net-migrants





A CLOSER LOOK AT AGE GROUPS Given Ottawa's aging population and high rates of youth unemployment, we felt that it was important

to take a closer look at trends in our labour force by age group. The data is readily available for the

age groups shown below; while not ideal breakdowns, this can compare roughly to youth (15 to 29),

Gen X (30 to 49) and baby boomer (50 and over) populations.

Total workforce by age group

72.7% of the labour force in 2013

was aged 25 to 54, relatively

unchanged over the past five years

Youth (15 to 24) and those 55 and over

make up a similar share of the

workforce (12.9% and 14.4%

respectively)

1.2 percentage point drop for youth in

the workforce over the past five years,

representing a decline in share of 9%

1 percentage point gain for those 55

and over in the workforce over the past

five years, representing growth in share

of 7%

Chart 6: Share of workforce by age group, 5 year trend

Source: Statistics Canada, Labour Force Survey, 282-0110

Part-time employment by age group

17.9% of all workers worked part-

time in 2013 (up from 17.2% in 2009),

representing 4% growth in the share of

workers working part-time

50.8% of those 15 to 24 worked

part-time, similar to five years ago (and

likely reflecting student employment)

1.7 percentage point gain for those

25 to 54 working part-time over the

past five years, indicating 7% growth in

share

17.1% of workers aged 55 and over

worked part-time, similar to five years

ago

Chart 7: Share of workforce by age group, 5 year trend

Source: Statistics Canada, Labour Force Survey, 282-0110

14.1% 14.9% 14.8% 13.3% 12.9%

72.5% 71.1% 71.1% 72.1% 72.7%

13.4% 14.0% 14.0% 14.6% 14.4%

2009 2010 2011 2012 2013

15 to 24 years 25 to 54 years 55 and over

50.6% 49.5% 50.2%52.3%

50.8%

9.7% 9.8% 9.8% 10.1% 11.4%

17.3% 17.6% 18.2% 18.8% 17.1%

2009 2010 2011 2012 2013

15 to 24 years 25 to 54 years 55 and over



EDUCATION TRENDS

WHAT IT IS Part of figuring out labour market supply involves looking at the level of education of our workforce and

what education programs are being pursued locally. This section looks at regional postsecondary

program completions and educational attainment by key populations.

Education highlights

71% of Ottawa's population (15+) has

post-secondary education or training

35% completed university (bachelor

or above), up from 32% in 2006, and

well above the Ontario average of 23%

11% increase in regional completions

from 2009 to 2011, up by 2,349

Chart 8: Regional completions, 2009 to 2011, Ottawa


REGIONAL COMPLETIONS As mentioned in our October 2013 update, EMSI Analyst added Education data to its economic

modelling tool, based on the Classification of Instructional Programs (CIP) codes. Labour Market

Ottawa can now pull data on the top program completions in Ottawa for 2009, 2010 and 2011. Note

that program completions for 2011 include those who graduated in spring 2012, and so forth.

Table 1: Regional Completions, Post-Secondary Public Institutions, 2009 to 2011, Ottawa

2011 TOP TEN PROGRAMS (# of completions) 2009 2010 Change

2009 -11

% Change

2009-11

2,620 Business, management, marketing and related support services 2,226 2,477 394 18%

2,136 Social sciences 1,915 2,082 221 12%

1,730 Education 1,491 1,563 239 16%

1,721 Health professions and related clinical sciences 1,786 1,766 -65 -4%

1,110 Legal professions and studies 983 1,054 127 13%

1,008 Liberal arts and sciences, general studies and humanities 1,039 726 -31 -3%

920 Engineering 987 929 -67 -7%

893 Communication, journalism and related programs 886 810 7 1%

820 Psychology 761 776 59 8%

763 Engineering technologies/technicians* 414 544 349 84%

*New to the top ten completions, replacing Biological and biomedical sciences Source: EMSI Analyst, 2014

19,538 20,128 21,887

2009-10 2010-11 2011-12



EDUCATION TRENDS

EDUCATIONAL ATTAINMENT Since the 2013 update, more data has been released from the 2011 National Household Survey that

allows us to take a closer look at educational attainment for different populations.

Education by age group In reviewing the data, keep in mind that the 15-29 age group includes those who are still in school.

23% of youth have no

certificate, diploma or

degree (this goes down to

6% for those 20-29)

1 in 2 (46%) of those

considered Gen X (30 to 49)

hold a bachelor or above

8% of those over 65 cited

Apprenticeship or trades,

more than other age groups

21% of those over 65 cited

No certificate, diploma, or

degree; this % drops as age

decreases

Chart 9: Highest level of education by age group, Ottawa, 2011


Education by key population

62% of Ottawa's aboriginal

population has completed

post-secondary education;

8% has a post-grad degree

beyond a Bachelors

69% of Ottawa's immigrant

population has completed



65% of Ottawa's recent

immigrants has completed



beyond a Bachelors

Chart 10: Highest level of education by population, Ottawa, 2011


12% 13% 15%

26% 18% 20%

7%6% 5%

30%

22% 18%

25%41% 42%

0%

25%

50%

75%

100%

Aboriginal population

Immigrant population

Recent immigrants (2006-11)

University certificate or degree (bachelor and above)

College/university below

bachelor

Apprenticeship or trades

certificate or diploma

High school diploma or

equivalent

No certificate, diploma or

degree



INDUSTRY LANDSCAPE

TOP 10 by percent share

WHAT IT IS One lens with which to view the local labour market is from an industry/business perspective. We can

access data from Canadian Business Patterns and the 2011 National Household Survey, as well as the

custom data from EMSI Analyst to get a picture of what is happening in the local industry landscape.

LOOKING AT JOBS BY INDUSTRY

Where are the jobs? Ottawa’s Top Ten Industry Sectors by number of employees

breaks down as follows, with one in five employees working in

Public Administration, based on the 2013 numbers.

Public administration 20%

Professional, scientific and technical services 10%

Health care and social assistance 10%

Retail trade 9%

Educational services 7%

Accommodation and food services 6%

Administrative & support, waste management & remediation 5%

Other services (except public administration) 5%

Construction 5%

Manufacturing 3%

Source: EMSI Analyst, 2014

Where are job losses and gains?

Public administration was

the sector with the most

jobs lost from 2011 to 2013;

the 8,448 fewer jobs

represent a decline of 7%.

Professional, scientific and

technical services added

the most jobs, with 1,821

new jobs, showing growth

of 3% from 2011 to 2013.

Table 2 Top 5 Industries Losing and Adding Jobs from 2011 to 2013

Top 5 Industries Losing Jobs Top 5 Industries Adding Jobs

-8,448 Public administration Professional, scientific and technical

services 1,821

-1,525 Manufacturing Accommodation and food services 1,683

-525 Wholesale trade Real estate and rental and leasing 1,476

-480 Finance and insurance Educational services 1,406

-290 Agriculture, forestry, fishing and

hunting Retail trade 1,335




INDUSTRY LANDSCAPE

LOOKING AT NUMBER OF BUSINESSES

How many are there?

5,836 new businesses in Ottawa in

the last three years, with increases

across all sizes of businesses

1,723 new businesses added in past

year (up from 61,413 in June 2013)

10% growth in number of businesses

over past three years, with 3% growth

in the past year

14% growth for Indeterminate (sole

proprietors)

Chart 11: Changes in Number of Businesses, Ottawa,

June 2011 to June 2014 (with percent growth)

Source: Canadian Business Patterns, 2011, 2013

Table 3: Changes in Number of Businesses, Ottawa, June 2011 to June 2014

Total No payroll 1 to 49 50-99 100-199 200-499 500 +

Jun 2014 63,136 35,134 26,464 868 382 185 103

Jun 2011 57,267 30,840 25,058 760 362 156 91

Change 5,869 4,294 1,406 108 20 29 12

% Change 10% 14% 6% 14% 6% 19% 13% Source: Canadian Business Patterns, 2011, 2014

A closer look at growth and decline in number of businesses

62% of the 102 industry sub-sectors showed growth in the past three years

24% showed a decline in number of businesses

In looking at growth and

decline in industry sub-sectors,

we removed the

Indeterminate numbers as

these reflect self-employed

sole proprietors with no

payroll.

Three of the top five declining

industries are in the Retail

trade sector.

Table 4: Decline and growth by industry sub-sector, 2011 to 2014

Top 5 Declining Industries Top 5 Growth Industries

-551 814 - Private households 621 - Ambulatory health care services 468

-39 532 - Rental and leasing services 531 - Real estate 344

-37 451 - Sporting goods, hobby, book and music stores

722 - Food services and drinking places 273

-37 447 - Gasoline stations 238 - Specialty trade contractors 153

-14 442 - Furniture and home furnishings stores

541 - Professional, scientific and technical services 137

Source: Canadian Business Patterns, 2011, 2014

30,840 35,134

26,427 28,002

0

20,000

40,000

60,000

80,000

June 2011 June 2014

Indeterminate (sole proprietors) Businesses with payroll

up 14%

up 6%



INDUSTRY LANDSCAPE

JOB DEMAND BY INDUSTRY In 2013, Labour Market Ottawa acquired a subscription to Vicinity Jobs' Jobs Demand Reports. This

allows us to look at local online job postings for the past year to get a sense of what jobs are posted and

by which employers. It should be noted that there are limitations in the data in terms of Public Sector

jobs as the data is driven by the employer’s industry sector as listed in Scott's Directory, which does not

include public sector employers. Labour Market Ottawa is working with Vicinity Jobs to address this

issue.

Chart 12: Job Demand, Ottawa, # of online job postings, by industry sector, Jul 2013 to Jun 2014

Source: Vicinity Jobs, Jobs Demand Report, 2014

A SPECIAL LENS ON INDUSTRY DATA Ottawa’s stakeholders have asked us to take a closer look at Immigrant, Youth, Aboriginal and Self-

Employment trends. While there is no detailed industry data available for Youth and Aboriginal

employees, below we take a closer look at the other priority groups.

Highlights through the lens

24% of Ottawa's total labour force in identified industries in 2011 were immigrants

1 in 3 workers in Accommodation and food services and Manufacturing is an immigrant

12% of Ottawa's labour force was self-employed in 2013

More than 1 in 3 workers in Professional, Scientific and technical services, Real estate and rental

and leasing, and Arts entertainment and recreation are self-employed

5 69 378

772 534

3 021

826 1 105

1 321

426

4 630

214 874 672

28 597

935

60



INDUSTRY LANDSCAPE

A closer look at Ottawa’s immigrants Chart 13: Ottawa's Immigrant Labour Force by Industry Sector*(with % of immigrants in labour force), 2011

*showing industries with more than 5,000 jobs Source: Statistics Canada, National Household Survey, 2011

Note that the 2011 NHS defines an immigrant as anyone born outside Canada who has permanent residence status.

A closer look at Ottawa’s self-employed

Chart 14: Ottawa's Self-Employed by Industry Sector*(with % of self-employed in labour force), 2013

*showing industries with more than 5,000 jobs Source: EMSI Analyst, 2014

25,240 19,245 14,425

56,345

16,275 14,950 18,470 9,470

53,585

21,655

43,390 56,115

11,040

35,175 25,820

125,850

4,210 6,100 3,520 12,030 4,630 3,250 4,640 1,935

14,090 5,990

10,065 16,110

1,565 11,115 6,435

25,660

Ottawa Labour Force Immigrants

20%

17% 32% 24% 21% 28% 22% 25% 20% 26% 29%23%28% 32%14% 25%

24% of Ottawa's total labour force in identified industries is immigrants

29,16719,515 16,476

55,033

17,104 14,189 18,14912,319

59,022

31,66741,527

57,069

10,221

34,653 31,363

114,614

7,587 762 1,269 3,298 1,417 809 1,775 4,327

19,8604,645 2,000

10,007 3,690 1,805 4,035 0

Ottawa's Labour Force Self-Employed

26% 4% 8% 6% 8% 6% 10% 35% 34% 18%5%15% 5%36% 13%

0%12% of Ottawa's total labour force in identified industries is self-employed



OCCUPATIONS IN OTTAWA

TOP 8 by percent share

WHAT IT IS One of the richest sources of labour market information is occupational data based on NOC codes.

There are numerous ways to cut this data to get a full picture of where people work in Ottawa,

including broad occupation categories, key occupations in Ottawa, where we work and live, demand

for occupations, and who works in them.

LOOKING AT JOBS BY OCCUPATION CATEGORY

Where are the jobs? Ottawa’s Top Eight Occupation Categories by number of

employees breaks down as follows, with one in five employees

working in Sales and Service, based on the 2013 numbers.

Sales and service 20%

Business, finance and administrative 19%

Social science, education, government service, religion 14%

Natural and applied sciences and related 14%

Management occupations 10%

Trades, transport and equipment operators and related 8%

Health 6%

Art, culture, recreation and sport 4%


Where are job losses and gains?

Trades, transport and

equipment operators and

related occupations lost

the most jobs from 2011 to

2013, with a decline of 5%.

Health occupations added

the most jobs, with 5,746

new jobs, showing growth

of 18% from 2011 to 2013.

Table 5 Top 3 Occupation Groups Losing & Adding Jobs, 2011 to 2013

Top 3 Occupation Groups Losing Jobs

Top 3 Occupation Groups Adding Jobs

-2,549 Trades, transport and equipment

operators and related occupations Health occupations 5,746

-1,732 Business, finance and administrative

occupations Sales and service occupations 4,181

-1,703 Occupations in art, culture, recreation

and sport Management occupations 1,302





Ottawa's top jobs "by the numbers" Labour Market Ottawa publishes this list annually, and prepares one-page infographics detailing the

occupations featured on the list. More detailed information can be found at LabourMarketOttawa.ca.

TOP TEN # of Jobs in 2013

TOP TEN ∆ in # of Jobs (2011 to 2013)

TOP TEN % of Job Growth (2011 to 2013)

1. Retail salespersons (declined from 2011 to 2013)

1. Software engineers and designers

1. Landscaping and grounds maintenance contractors and managers

2. Computer programmers and interactive media developers

2. Computer and information systems managers

2. Occupational therapists

3. Information systems analysts and consultants

3. Financial auditors and accountants

3. Other technical occupations in therapy and assessment

4. Administrative clerks (declined from 2011 to 2013)

4. Lawyers and Quebec notaries 4. Ambulance attendants and other

paramedical occupations

5. Cashiers 5. Security guards and related

occupations 5. Electrical and electronics engineering

technologists and technicians

6. Software engineers and designers 6. Elementary and secondary school

teacher assistants 6. Other assisting occupations in support

of health services

7. Food counter attendants, kitchen helpers and related occupations

7. Real estate agents and salespersons

7. Supervisors, recording, distributing and scheduling occupations

8. Administrative officers (declined from 2011 to 2013)

8. Sales, marketing and advertising managers

8. Veterinarians

9. Registered nurses and registered psychiatric nurses

9. Other assisting occupations in support of health services

9. Managers in health care

10. Financial auditors and accountants 10. Information systems analysts

and consultants 10. Bakers

Occupations shown in bold made more than one Top Ten List Source: EMSI Analyst, 2014

Ottawa's top ten occupations Table 6: Top ten Otawa occuipations, # of jobs, 2013 (showing five year trend)

2013 Jobs TOP TEN OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs Change

2011-2016 % Change

14,424 Retail salespersons and sales clerks 15,235 14,359 -876 -6%

13,259 Computer programmers and interactive media developers 13,266 13,359 93 1%

13,208 Information systems analysts and consultants 12,044 13,802 1,758 15%

11,182 Administrative clerks 11,802 10,871 -931 -8%

10,398 Cashiers 9,451 10,899 1,448 15%

10,103 Software engineers and designers 6,422 11,306 4,884 76%

9,209 Food counter attendants, kitchen helpers and related occupations

9,023 9,836 813 9%

9,172 Administrative officers 10,321 9,475 -846 -8%

9,130 Registered nurses 8,555 9,396 841 10%

8,580 Financial auditors and accountants 6,562 9,024 2,462 38%






A closer look at growth and decline in occupations

51% of the 522 occupations showed decline in the past three years

1 in 3 occupations showed growth in number of jobs; the rest had no change or insufficient data

Table 7: Decline and growth by occupation, # of jobs, 2011 to 2013

Top 10 Declining Occupations Top 10 Growth Occupations

-2,463 User support technicians Software engineers and designers 3,681

-1,695 Early childhood educators and assistants Computer and information systems managers 2,264

-1,225 Customer service, information and related clerks Financial auditors and accountants 2,018

-1,180 Food and beverage servers Lawyers and Quebec notaries 1,691

-1,149 Administrative officers Security guards and related occupations 1,663

-1,126 Web designers and developers Elementary and secondary school teacher assistants 1,378

-1,092 Natural and applied science policy researchers, consultants and program officers

Real estate agents and salespersons 1,359

-1,060 Retail trade managers Sales, marketing and advertising managers 1,304

-946 Government managers - Health and social policy development and program administration

Other assisting occupations in support of health services 1,272

-935 Technical sales specialists, wholesale trade Information systems analysts and consultants 1,164 Source: Statistics Canada, National Household Survey, 2011

Table 8: Decline and growth by occupation, % of job growth/decline (>100 jobs), 2011 to 2013

Top 10 Declining Occupations Top 10 Growth Occupations

-68% User support technicians Funeral directors and embalmers 616%

-65% Early childhood educators and assistants Landscaping and grounds maintenance contractors and managers 331%

-58% Customer service, information and related clerks Aircraft instrument, electrical and avionics mechanics, technicians and inspectors 270%

-57% Food and beverage servers Film and video camera operators 262%

-57% Administrative officers Crane operators 256%

-57% Web designers and developers Stationary engineers and auxiliary equipment operators 238%

-56% Natural and applied science policy researchers, consultants and program officers

Power systems and power station operators 196%

-56% Retail trade managers Tour and travel guides 190%

-53% Government managers - Health and social policy development and program administration

Occupational therapists 153%

-52% Technical sales specialists, wholesale trade Other technical occupations in therapy and

assessment 147%





WHERE WE LIVE AND WORK

Place of residence vs. Place of work

79,010 more people worked in

Ottawa than lived in the city

indicating a net inflow of workers into

the city

This is likely a reflection of lower

housing costs outside the city and

across the provincial border, as well

as Quebec residents taking jobs in

Ottawa that may require bilingualism

Chart 15: Place of Residence vs. Place of Work, 2011


Exported workers tend to be

in higher paying occupations

and are likely to reflect some

government jobs on the

Quebec side.

Occupations that are

importing workers tend to be

low paying.

Human resources

professionals would likely

require bilingualism.

Table 9: Occupational inflow and outflow to and from Ottawa, 2011

Ottawa exporting these workers Ottawa importing these workers

250 Natural and applied science policy researchers, consultants and program officers

Other customer and information services representatives 1155

140 Social policy researchers, consultants and program officers

Light duty cleaners 1155

115 Mechanical engineers Human resources professionals 1335

95 Purchasing agents and officers Security guards and related security service occupations 1400

50 Technical occupations related to museums and art galleries

Registered nurses and registered psychiatric nurses 1495


HIGH AND LOW "DEMAND" OCCUPATIONS

Occupations where participation

rates and employment rates are

very close are considered "high

demand" while those with big

gaps are "low demand".

In some cases, "high demand"

may be better viewed as

“secure” (you are likely to keep

your job, but may not be able to

get into field); participation rates

reflect only those who previously

worked in field.

Table 10: High and low demand occupations >500 jobs (based on difference between participation rate and employment rate), 2011

Low "demand" occupations High "demand" occupations

1155 Roofers and shinglers Medical radiation technologists -0.9 1155 Specialized cleaners Dentists -0.7

1335 Construction trades helpers and labourers

Managers in customer and personal services, n.e.c. 0

1400 Post-secondary teaching and research assistants

Massage therapists 0

1495 Other sales related occupations Letter carriers 0.5


423,795502,805

Place of Residence Place of Work




JOB DEMAND BY OCCUPATION CATEGORY In 2013, Labour Market Ottawa acquired a subscription to Vicinity Jobs' Jobs Demand Reports. This

allows us to look at local online job postings for the past year to get a sense of which occupation

categories have jobs posted online.

Chart 16: Job Demand, Ottawa, # of online job postings, by occupation category, Jul 2013 to Jun 2014

Source: Vicinity Jobs , Jobs Demand Report, 2014

A SPECIAL LENS ON OCCUPATION DATA As part of our priorities, Ottawa’s stakeholders have asked us to take a closer look at Immigrants, Youth,

Aboriginals and Self-Employment trends. While there is no detailed occupation data available for

Aboriginal employees, below we take a closer look at the other priority groups. In looking at youth

trends, we take a broader view to look at occupations by age groups overall so that we can see where

the aging workforce may start to play into labour demand as baby boomers near retirement.

Highlights through the lens

27% of Ottawa's total labour force in identified occupations in 2011 were immigrants

37% of workers in Manufacturing and utilities occupations are immigrants (the highest share)

12% of Ottawa's labour force was self-employed in 2013

Professional occupations in business services to management tops the list with 4,764 self-employed

workers, while Residential home builders and renovators has the greatest share, with 97% being self-

employed

2,966

453

2,421

422

4,546

1

808 1,279

4,565 3,968

331

2,431 2,191

464

1,577




A closer look at Ottawa’s immigrants Chart 17: Ottawa's Immigrant Labour Force by Occupation (with % of immigrants in labour force), 2011


Note that the 2011 NHS defines an immigrant as anyone born outside Canada who has permanent residence status.

MOST EMPLOYED

OCCUPATIONS

Retail salespersons top the list

with 4,670 immigrants.

Four of the top ten

occupations fall in the Sales

and Service occupation

category.

OCCUPATION WITH THE

HIGHEST SHARE

Taxi and limousine driver and

chauffeurs with immigrants

holding 68% of the jobs.

Occupations split between

low paying and highly skilled,

perhaps reflecting

immigration policy around

refugees and skilled workers.

Those in bold made both lists.

Table 11: Ottawa's immigrant labour force, occupations, 2011

Most employed occupations by

immigrants (# of immigrants)

Occupations (>500 jobs) with

highest share of immigrants

4,670 Retail salespersons Taxi and limousine drivers and

chauffeurs 68%

3,470 Computer programmers and

interactive media developers

Electronics assemblers, fabricators,

inspectors and testers 66%

3,315 Information systems analysts and

consultants

Dry cleaning, laundry and related

occupations 60%

3,145

Food counter attendants, kitchen

helpers and related support

occupations

Nurse aides, orderlies and patient

service associates 59%

2,985 Light duty cleaners Light duty cleaners 48%

2,475 Registered nurses and registered

psychiatric nurses Software engineers and designers 47%

2,465 Software engineers and designers Pharmacists 47%

2,450 Cashiers Licensed practical nurses 46%

2,435 Nurse aides, orderlies and patient

service associates

Computer engineers (except software

engineers and designers) 46%

2,185 Administrative assistants University professors and lecturers 45% Source: Statistics Canada, National Household Survey, 2011

64,395

102,620

64,895

30,560

83,695

21,400

112,760

37,235

4,780 6,210 13,340 21,235 21,780

9,790 19,650 3,570

30,495

8,245 595 2,270 -

20,000

40,000

60,000

80,000

100,000

120,000

0 Management

1 Business, finance and

administration

2 Natural and applied

sciences and

related

3 Health 4 Education, law and social,

community and

government services

5 Art, culture,

recreation and

sport

6 Sales and service

7 Trades, transport and

equipment

operators and related

8 Natural resources,

agriculture and

related production

9 Manufacturing

and utilities

Ottawa Labour Force Immigrants

21% 21% 34% 32% 23% 17% 27% 22% 12% 37%

27% of Ottawa's total labour force in

identified occupations is immigrants




A closer look at Ottawa’s different age groups In trying to gauge labour supply, it is important to look at the different components of Ottawa's aging

population as many boomers are approaching retirement age. Below we provide a view of occupation

data broken down by Gen Y (15-29), Gen X (30-49), and Baby boomers (50-69).

Chart 18: Occupation Groupings, % of Labour Force by Age, 2011


TOP YOUTH JOBS


with 9,510 youths.

Four of the top ten

occupations fall in the

Business, Finance and

Administration category.

TOP BOOMER JOBS


with 3,680 boomers.

Four of the top ten

occupations fall in the

Business, Finance and

Administration category.

Those in bold made both

lists.

Table 12: Ottawa's labour force by age group, occupations, 2011

Top Ten Youth Jobs (15-29) Top 10 Boomer Jobs (50+)

9,510 Retail salespersons Retail salespersons 3,680

5,865

Food counter attendants, kitchen helpers and related support occupations

Administrative officers 3,490

5,615 Cashiers Administrative assistants 3,235

3,035 Food and beverage servers Information systems analysts and consultants 3,020

2,185 Store shelf stockers, clerks and order fillers

Registered nurses and registered psychiatric nurses 2,830

2,145 Administrative assistants Retail and wholesale trade managers 2,485 2,055 General office support workers General office support workers 2,225 2,050 Cooks Light duty cleaners 2,100

1,955 Program leaders and instructors in recreation, sport and fitness

Financial auditors and accountants 2,080

2,185 Receptionists Elementary school and kindergarten teachers 1,840


6%

18%

10% 10%14%

21%

31%

15%

35%

10%

52%47%

61%

54% 52%

34%39%

46%

31%

54%

42%35%

29%36% 34%

46%

30%

39% 34% 36%

0 Management

1 Business, finance and

administration

2 Natural and applied sciences and

related

3 Health 4 Education, law and social,

community

and government

services

5 Art, culture,

recreation and

sport

6 Sales and service

7 Trades, transport and

equipment

operators and related

8 Natural resources,

agriculture and

related production

9 Manufacturing

and utilities

15-29 (Gen Y) 30-49 (Gen X) 50-69 (Baby boomers)




A closer look at Ottawa’s self-employed

Chart 19: Ottawa's Self-Employed by Occupation (with % of self-employed in labour force), 2013


TOP TEN (NUMBER OF JOBS)

Professional occupations in

business services to

management top the list with

4,764 self-employed workers.

Three of the top ten

occupations are

management occupations.

TOP TEN (% OF JOBS)

Residential home builders

and renovators top the list

with 97% indicating that they

are self-employed.

Three of the top ten

occupations are health

occupations.

Those in bold made both

lists.

Table 13: Ottawa's occupations with highest self-employment, 2013

Top # of self-employed workers Top % of self-employed workers

4,763 Professional occupations in business

services to management

Residential home builders and

renovators 97%

3,263 Early childhood educators and

assistants Chiropractors 95%

3,104 Retail trade managers Farmers and farm managers 95%

3,000 Real estate agents and salespersons

Landscaping and grounds

maintenance contractors and

managers

94%

2,812 Residential home builders and

renovators Optometrists 94%

2,702 Information systems analysts and

consultants

Midwives and practitioners of

natural healing 94%

1,804 Lawyers and Quebec notaries Funeral directors and embalmers 93%

1,689 Restaurant and food service

managers Accommodation service managers 93%

1,516 General practitioners and family

physicians

Painters, sculptors and other visual

artists 87%

1,363 Computer programmers and

interactive media developers Other performers 86%


57,044

109,349

80,345

37,293

80,978

25,839

117,264

47,429

5,482 7,01410,538 9,337 7,464 6,109 7,829 7,225 10,143 7,365 2,418 269

0Management

1 Business,finance and

administration

2 Natural andapplied sciences

and related

3 Health 4 Education,law and social,community and

governmentservices

5 Art, culture,recreation and

sport

6 Sales andservice

7 Trades,transport and

equipmentoperators and

related

8 Naturalresources,

agriculture andrelated

production

9Manufacturing

and utilities

Ottawa's Labour Force Self-Employed

18% 9% 9% 16% 20% 28% 9% 16% 4%44%



PRIORITY SECTORS

WHAT IT IS Ottawa employers and service providers identified four key sectors on which to focus in 2012-13; the first

three of which aligned closely with the priority areas identified in the 2011 Strategic Framework/Plan:

Information, Communications & Technology (broadened to Science and Tech);

Health Care and Social Assistance;

Construction; and

Hospitality and Tourism (added as a priority in 2013).

We include key highlights for all of these sectors as part of this report.

Labour Market Ottawa held consultations with employers in each of these sectors in 2014, as well as for

Public Administration and Finance. We will include key highlights for these additional sectors as an

appendix to this report. Detailed sector findings will be posted on labourmarketottawa.ca later this fall

for the above sectors, as well as for Manufacturing, Education, Retail and Film, TV and Digital Media.

The sector consultations The information on the following pages provides an overview of the data that was validated with

employers during our sector specific consultations which took place in the fall of 2014. We also provide

brief highlights of the findings from the consultations; full summaries of the consultations will be provided

in the detailed sector reports that we will share on our website in the coming months.

The data provided Looking at jobs by NAICS code shows us how many people are employed in a specific industry, while

looking at jobs by NOC codes shows us how many people are employed in a specific occupation. It is

important to use both to understand local labour trends for specific sectors. NAICS codes allow us to

see employment figures for industries that fall within each sector.

Data showing jobs by occupation category generally shows all jobs in that occupation, not solely those

specific to a sector. However, a job seeker may not care about in which sector they work so employers

are competing across sectors for in-demand occupations. In Ottawa's case, the Federal Government

hires large numbers of workers for many occupations; therefore, you may also see a downturn in jobs for

specific occupations (IT, for example) because of government cuts even if the IT sector itself is doing well.

Looking at the data - some words of caution

EMSI suggests taking occupation data between 100 and 500 jobs with “a grain of salt”;

occupation data where there are fewer than 100 jobs is NOT considered reliable

because of the sampling sizes used in the Labour Force Survey.

Also keep in mind that forecasts are based on the statistics (projecting from what has

happened in the past and HRSDC forecasts) and do not take into account qualitative trends

(e.g., commercial construction boom will continue; public sector cuts will continue).




PRIORITY SECTORS

1. SCIENCE & TECHNOLOGY (previously ICT)

Defining the "sector" Neither Science & Technology nor ICT are industry sectors as defined by NAICS codes. To try to get a

sense of broader technology jobs in applied science and IT, we have focused on two sectors:

Professional, Scientific and Technical Services

59,022 sector jobs in Ottawa in 2013

2nd largest industry sector out of 20 in

Ottawa with 10.1% of all jobs

3% increase in Ottawa jobs, 2011 to 2013

Information & Cultural Industries


14th largest industry sector out of 20 in

Ottawa with 2.4% of all jobs



A focus on occupations For this "sector", it is helpful to look at occupations in Natural & Applied Sciences to assess the local

labour market as this occupation grouping captures many technology jobs in the above two sectors.

80,299 Natural and Applied

Sciences jobs in Ottawa

1 in 7 Ottawa jobs is in Natural

and Applied Sciences

71% of the jobs are in Other

related occupations including

many in computer science

1.3% decline in jobs in this group

from 2011 to 2013, with a recovery

starting in 2013

Chart 20: Jobs in Natural & Applied Sciences in Ottawa, 2013


Job demand Labour Market Ottawa subscribes to Vicinity Jobs Job Demand Reports; sector highlights include:

4,630 online job postings from July 2013 to June 2014 were in the Professional, Scientific and

Technical Services sector 28% of all postings making it the sector with the most postings.

1,105 postings were in the Information and Cultural Industries sector; 7% of all postings.

4,546 postings were in Engineers, Architects, IT, Natural Sciences, making it one of the highest in-

demand occupation categories with 16% of all postings.

6,4668%

16,97621%

56,90371%

Professional and technical occupations in physical and life sciencesProfessional and technical

occupations in engineering

Other related occupations



PRIORITY SECTORS

Detailed occupation information

Table 14: Top 5 Physical and Life Sciences Jobs, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS (# of jobs) 2011

Jobs

2016 Jobs

Forecast

Change

2011-16

% Change

2011-16

1,869 Biologists and related scientists 1,526 1,992 466 31%

1,001 Chemists 1,514 1,003 -511 -34%

701 Chemical technologists and technicians 595 737 142 24%

580 Landscape and horticultural technicians and specialists 339 668 329 97%

418 Physicists and astronomers 625 404 -221 -35%


Table 15: Top 5 Professional and Technical Engineering Jobs, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS (# of jobs) 2011

Jobs

2016 Jobs

Forecast

Change

2011-16

% Change

2011-16

2,581 Electronic service technicians (household and business equipment)

2,640 2,454 -186 -7%

2,461 Electrical and electronics engineers 3,139 2,289 -850 -27%

2,449 Computer engineers (except software engineers) 3,005 2,387 -618 -21%

2,387 Civil engineers 2,938 2,479 -459 -16%

1,342 Electrical and electronics engineering technologists and technicians

631 1,420 789 125%


Table 16: Top 5 Other Related Jobs, Ottawa, 2013 (and 5-year view 2011 to 2016)

2013 Jobs TOP FIVE OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs

Forecast

Change

2011-16

% Change

2011-16

13,259 Computer programmers and interactive media developers 13,266 13,359 93 1%

13,208 Information systems analysts and consultants 12,044 13,802 1,758 15%

10,103 Software engineers and designers 6,422 11,306 4,884 76%

3,439 User support technicians 5,902 3,028 -2,874 -49%

3,105 Database analysts and data administrators 2,656 3,425 769 29%


What we heard from employers (highlights from the consultations)

Labour planning is difficult as traditional ways of capturing job data cannot keep up with the

pace of technological change; e.g., NOCs do not specify jobs in web or mobile ‘app’

development

Finding junior people with the required training is not as difficult as finding people with more

experience on top of skills—employers are looking for experienced workers and these are in

shorter supply, as opposed to skilled workers, which are not as difficult to find in most cases



PRIORITY SECTORS

2. HEALTH CARE & SOCIAL ASSISTANCE

Defining the sector

57,069 Healthcare & social

assistance sector jobs in Ottawa in

2013

3rd largest industry sector out of

20 in Ottawa with 9.7% of all jobs

1 in 3 sector jobs are in

Ambulatory health care services

2% increase in Ottawa jobs, 2011

to 2013, with projected continued

growth to 2020

Chart 21: Healthcare & Social Assistance Jobs, Ottawa, 2013


A focus on occupations For this sector, it is helpful to look at occupations in Health to assess the local labour market.

37,293 Health jobs in Ottawa,

representing 6.4% of all jobs

1 in 15 Ottawa jobs is in Health

28% of the jobs are in

Professional occupations in

health, with jobs fairly evenly split

across the four sub-groups

18.2% growth in jobs in this

group from 2011 to 2013 locally,

with strong projected growth to

2020

Chart 22: Jobs in Health in Ottawa, 2013


Job demand Labour Market Ottawa subscribes to Job Demand Reports from Vicinity Jobs.

672 online job postings from July 2013 to June 2014 were in the Health Care and Social Assistance

sector in the past year (Jul to Jun); only 4% of all postings (below the occupational category

average of 6%).

808 postings were in the Health occupation category; only 3% of all postings and well below

average of 7%.

18,81233%

16,79329%

9,94618%

11,51820%

Ambulatory health care services

Hospitals

Nursing and residential care

facilities

Social assistance

10,84029%

9,63026%

8,09222%

8,73123%

Professional occupations in health

Nurse supervisors and registered nurses

Technical and related occupations in health

Assisting occupations in support of health services



PRIORITY SECTORS


Table 17: Top 10 Occupations in sector, # employed in industry, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP TEN OCCUPATIONS IN INDUSTRY (# of jobs) 2011 Jobs

in Industry

2016 Jobs

in Industry

Change

2011-2016 % Change


6,296 Early childhood educators and assistants 6,894 6,336 (558) (8%)

5,291 Nurse aides, orderlies and patient service associates 4,484 5,677 1,193 27%

2,318 General practitioners and family physicians 1,676 2,497 821 49%

1,846 Specialist physicians 1,465 2,040 575 39%

1,712 Community and social service workers 1,499 1,721 222 15%

1,670 Receptionists and switchboard operators 2,163 1,686 (477) (22%)

1,320 Managers in health care 729 1,446 717 98%

1,191 Licensed practical nurses 1,795 1,210 (585) (33%)

1,151 Administrative clerks 1,400 1,151 (249) (18%)


Table 18: Top 10 Health occupations, # of jobs, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP TEN HEALTH OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs Change

2011-2016 % Change


5,681 Nurse aides, orderlies and patient service associates 4,817 6,072 1,255 26%

2,485 General practitioners and family physicians 1,764 2,673 909 52%

2,434 Other assisting occupations in support of health services 1,162 2,725 1,563 135%

1,963 Specialist physicians 1,593 2,167 574 36%

1,269 Licensed practical nurses 1,894 1,285 (609) (32%)

1,200 Other technical occupations in therapy and assessment 485 1,341 856 176%

1,184 Physiotherapists 933 1,344 411 44%

1,152 Ambulance attendants and other paramedical occupations 538 1,322 784 146%

1,062 Pharmacists 656 1,151 495 75%



Demand for IC emergency room nurses (RNs), and some need for RPNs

Demand for PSWs with a one year certificate (required for long-term care facilities); there will be a

new Registry of PSWs in Ontario; less certification required for those in community/private homes

NOC codes are challenging, as occupation designations/requirements are evolving quickly



PRIORITY SECTORS

3. CONSTRUCTION

Defining the sector

29,167 Construction sector jobs

in Ottawa in 2013

9th largest industry sector out of

20 in Ottawa with 5.0% of all jobs

3 in 5 sector jobs are in

Specialty trade contractors

26% of jobs are self-employed

1% increase in Ottawa jobs, 2011

to 2013, with recovery starting in

2012 and projected to continue

Chart 23: Construction Jobs, Ottawa, 2013


A focus on occupations For this sector, it is helpful to look at occupations in Trades, transport and equipment operators and

related occupations as close to two-thirds (63%) of construction jobs fall in this occupation category.

37,235 Trades jobs in Ottawa,

representing 9% of all jobs

63% of construction jobs fall in

the Trades occupation category

39% of Trades jobs are in the

Construction sector

5% decline in jobs locally in this

group from 2011 to 2013, with

projected moderate growth to

2020

Chart 24: Construction jobs by occupation, Ottawa, 2013



378 online job postings from July 2013 to June 2014 were in the Construction sector in the past year

(Jul to Jun); only 2% of all postings (well below the average of 6%).

3,277 postings were in the Trades, Transport, Construction occupation category; 6% of all postings.

8,93231%

2,5018%

17,73561%

Construction of buildings

Heavy and civilengineering construction

Specialty tradecontractors

63%15%

11%

6%

3% 2% Trades, transport and equipmentoperators and related occupations

Management occupations

Business, finance andadministrative occupations

Natural and applied sciences andrelated occupations

Sales and service occupations

Other



PRIORITY SECTORS


Table 19: Top 10 Occupations in sector, # employed in industry, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP TEN OCCUPATIONS IN INDUSTRY (# of jobs) 2011 Jobs in Industry

2016 Jobs in Industry

Change 2011-2016

% Change

2,622 Residential home builders and renovators 3,113 2,649 (464) (15%)

2,548 Construction trades helpers and labourers 2,077 2,756 679 33%

2,099 Carpenters 1,944 2,212 268 14%

1,370 Electricians (except industrial and power system) 1,426 1,441 15 1%

1,183 Contractors and supervisors, other construction trades, installers, repairers and servicers

1,418 1,171 (247) (17%)

1,095 Plumbers 755 1,191 436 58%

979 Construction managers 1,376 953 (423) (31%)

885 Heavy equipment operators (except crane) 620 960 340 55%

810 Residential and commercial installers and servicers 751 828 77 10%

729 Administrative officers 652 817 165 25% Source: EMSI Analyst, 2014

Table 20: Top 10 Trades occupations, # of jobs, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP TEN TRADES OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs Change

2011-2016 % Change

3,967 Truck drivers 4,019 4,049 30 1%

3,384 Material handlers 2,946 3,458 512 17%

3,177 Construction trades helpers and labourers 2,740 3,385 645 24%

2,801 Bus drivers and subway and other transit operators 2,875 2,944 69 2%

2,769 Carpenters 2,701 2,879 178 7%

2,114 Automotive service technicians, truck and bus mechanics and mechanical repairers

2,743 1,888 (855) (31%)

1,754 Electricians (except industrial and power system) 1,909 1,810 (99) (5%)

1,491 Heavy equipment operators (except crane) 1,200 1,592 392 33%

1,431 Delivery and courier service drivers 1,743 1,441 (302) (17%)

1,401 Contractors and supervisors, other construction trades, installers, repairers and servicers

1,808 1,381 (427) (24%)



Difficult to get into trades occupations without a pre-existing network of contacts.

Few job postings as unions provide the necessary labour to unionized employers

Residential experience does not transfer readily to the commercial side

A shortage of workers with requisite skills and Canadian building code/ jobsite experience



PRIORITY SECTORS

4. HOSPITALITY & TOURISM

Defining the "sector" Hospitality and tourism is not an industry sector as defined by NAICS codes. To try to get a sense of

broader hospitality and tourism jobs, we have focused on two sectors:

Accommodation and food services


6th largest industry sector out of 20 in Ottawa

with 6% of all jobs

88% if the sector jobs are in

Accommodation services


Arts, entertainment and recreation


17th largest industry sector out of 20 in

Ottawa with 2% of all jobs

54% of the jobs are in Performing arts,

spectator sports and related industries



A focus on occupations For this sector, it is helpful to look at occupations in Sales and service and Arts, culture, recreation and

sport as more than three-quarters (79%) of Accommodation and food services and Arts, entertainment

and recreation jobs fall in these two occupation categories.

2 in 3 Hospitality and Tourism

jobs are in Sales and service

27% of Sales and service jobs

are in this sector

24% of Art, culture, recreation

and sport jobs are in this sector

4% growth in Sales and service

jobs from 2011 to 2013

5% decline in Art, culture,

recreation and sport jobs

Chart 25: Hospitality & Tourism jobs by occupation, Ottawa, 2013



597 online job postings from July 2013 to June 2014 were in Accommodation and Food Services

sector; 4% of all postings.

28 postings were in the Arts, Entertainment and Recreation sector; less than 1% of all postings.

29,49666%

5,64612%

5,30512%

2,2025%

2,2235% Sales and service occupations

Occupations in art, culture,recreation and sport

Management occupations

Business, finance andadministrative occupations

Other



PRIORITY SECTORS


Table 21: Occupations in Accommodations and food services, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS IN INDUSTRY (# of jobs) 2011 Jobs in Industry


Change 2011-2016

% Change

7,691 Food counter attendants, kitchen helpers and related 7,691 8,670 979 13%

3,507 Cooks 3,507 4,842 1,335 38%

5,112 Food and beverage servers 5,112 3,779 (1,333) (26%)

3,253 Restaurant and food service managers 3,253 4,149 896 28%

2,650 Cashiers 2,650 3,204 554 21% Source: EMSI Analyst, 2014

Table 22: Sales & Service Occupations, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs Change

2011-2016 % Change

14,424 Retail salespersons and sales clerks 15,235 14,359 (876) (6%)

10,398 Cashiers 9,451 10,899 1,448 15%

9,209 Food counter attendants, kitchen helpers and related 9,023 9,836 813 9%

6,930 Janitors, caretakers and building superintendents 5,960 7,557 1,597 27%

5,566 Light duty cleaners 5,646 5,877 231 4% Source: EMSI Analyst, 2014

Table 23: Occupations in Arts, entertainment and recreation, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS IN INDUSTRY (# of jobs) 2011 Jobs in Industry


Change 2011-2016

% Change

1,487 Program leaders and instructors in recreation, sport and fitness 1,068 1,655 587 55%

628 Musicians and singers 601 724 123 20%

620 Authors and writers 231 652 421 182%

457 Operators and attendants in amusement, recreation and sport 405 472 67 17%

369 Painters, sculptors and other visual artists 456 367 (89) (20%) Source: EMSI Analyst, 2014

Table 24: Arts, culture, recreation and sport occupations, Ottawa, 2013 (and 5-year view)

2013 Jobs TOP FIVE OCCUPATIONS (# of jobs) 2011 Jobs 2016 Jobs Change 2011-2016

% Change

5,508 Professional occupations in public relations and communications 5,693 6,013 320 6%

3,954 Program leaders and instructors in recreation, sport and fitness 2,982 4,237 1,255 42%

2,280 Graphic designers and illustrators 2,682 2,433 (249) (9%)

1,700 Translators, terminologists and interpreters 1,725 1,732 7 0%

1,310 Musicians and singers 1,779 1,312 (467) (26%) Source: EMSI Analyst, 2014


Sense that there are more positions available in this sector than people looking to work in it

Hotels foresee heavy recruiting and hiring over the next year in a variety of positions

Bilingualism is in demand and hard to find; started to now look for other second languages



ECONOMIC OUTLOOK

CONFERENCE BOARD OF CANADA ECONOMIC OUTLOOK It should be noted that this outlook looks at both the Ontario and Quebec side of Ottawa-Gatineau

whereas the rest of this report hones in on the Ontario side.

Sector and Labour Forecast, Spring 2014

12th out of 13 - Ottawa-Gatineau’s overall economic growth surpassed only Victoria, amongst the

13 metropolitan areas reported, and this growth is expected to remain subdued through 2014.

The Conference Board of Canada has updated its Employment Outlook numbers from Fall 2013, now

forecasting employment growth in 5 out of 7 sectors for Ottawa-Gatineau (previously growth for 2013

had only been expected in one sector). Transportation and warehousing saw a large reversal, as the

outlook for 2013 - a forecast contraction in employment by almost 20 percent – was adjusted to a

forecast growth for 2014 of 11 percent.

Chart 26: Employment Outlook, Ottawa-Gatineau

Source: Conference Board of Canada, Metropolitan Outlook, Spring 2014.

Highlights from Conference Board of Canada's Spring 2014 Economic Outlook:

0.1% growth in Ottawa-Gatineau’s economy in 2013 as the economy essentially stagnated

2.2% loss in total employment for Ottawa-Gatineau, worse than previously forecast

1.6% job growth forecast by 2015 will not be enough to fully offset the 2.2 percent drop in 2013

8% increase in high-tech sector employment over past three years; outlook is strong

Public administration employment is headed to posting another decline through 2014

Non-residential construction sector will be busy for years, while residential continues to slow down

-1.4

2.9

5.8

11.2

-1.7

2.3

0.5

-5 0 5 10 15

Total

Industrial

Office

Trans. & ware.

W&R trade

Personal ser.

Non-com. ser.

2014 (annual growth rate) EMPLOYMENT OUTLOOK

1.9

2.1

1.7

1.5

1.2

2.7

1.7

0 1 2 3

Total

Industrial

Office

Trans.& ware.

W&R trade

Personal ser.

Non-com. ser.

2015-18 (average annual compound growth rate)



EO CLIENT SNAPSHOT

WHAT IT IS In June 2014, MTCU provided the local board with aggregate Employment Ontario (EO) program data

as an input into local planning, representing activity from April 2013 to March 2014. Labour Market

Ottawa consulted with the Employment Ontario Ottawa Network, Literacy and Basic Skills, and its

Labour Market Service Delivery Committee over the summer and fall of 2014 to review the data and

discuss its implications for local labour market planning.

Information was provided for:

Employment Services (ES), Literacy and Basic Skills (LBS), Second Career (SC), Apprenticeship

We chose to focus on the ES, SC and Apprenticeship data as the most directly related to the labour

market. As not all of the information is mandatory, the data is incomplete, but we highlight those pieces

that provide the most insight into Employment Ontario's clients and how they fit in the labour market.

SETTING THE CONTEXT 2013 annual data on Ottawa's

unemployed population provides a

view of 2013-14 potential EO clients.

Ottawa's Unemployed

56% of Ottawa's unemployed in

2013 were male (down from 58%

in 2012)

1 in 3 of total unemployed

were males aged 15-44

Unemployed males were older in Ottawa than in Toronto

33% decrease in unemployed

males aged 15-24 from 2012

(down from 19% to 15%)

33% increase in unemployed

males 45 and over from 2012

(rose from 16% to 24%)

44% of Ottawa's unemployed

were female (up from 42% in

2012)

29% increase in unemployed

females 45 and over from 2012

(rose from 10% to 14%)

Chart 27: Unemployed Population Pyramid, 2013

Source: Labour Force Survey, Statistics Canada, CANSIM Table 282-0110, 2013

15%

22%

9%

6%

1%

13%

19%

10%

6%

0%

15%

18%

13%

8%

0%

14%

16%

7%

5%

0%

0 0 0 0 0 0 0

15-24

25-44

45-54

55-64

65+

Percent of total unemployed

Ottawa Females Ottawa Males Toronto Females Toronto Males

MALES FEMALES

53%Toronto

47%Toronto

44%Ottawa

56%Ottawa



EO CLIENT SNAPSHOT

WHO IS ACCESSING EMPLOYMENT SERVICES? MTCU describes Employment Services (ES) as "the gateway for other EO programs and services. The

majority of Second Career (SC) clients, some apprenticeship, as well as some Literacy and Basic Skills

clients have accessed ES".

This year, MTCU also provided data on Resource

and Information (R&I) clients. R&I services are

available to all members of the community

including the employed, job seekers, students,

apprentices, and employers. There is no eligibility

or access criteria for R&I; whereas ES assisted

clients need to qualify.

We also had data on age and gender of ES

assisted clients, and drew comparisons to 2012-13.

Ottawa's ES Highlights

26,719 members of the community

accessed the Employment Centres' Resource

and Information Services.

10,367 clients signed up for ES Assisted

Service

Represents a14% increase from the number

of ES Assisted Service Clients seen in 2012-13

How Old Are They?

1270 more clients in 2013-14 than

in 2012-13, with increases in all age

groups

48% of clients served fall in the

25-44 age group (down from 51%

in 2012)

696 more clients served in the 15-

24 age group than in 2012-13

Represents a 44% increase in

clients aged 15-24 from 2012

5% increased share of age 15-24

3% decrease share of age 25-44

Chart 28: ES Assisted Clients by Age Group, 2013-14

(with percent share of total clients)

Source: EO custom data provided by MTCU

What is Their Gender?

51% of ES assisted clients in 2013-14 were male (down

from 52% in 2012)

This likely reflects the 2% drop in the percent share of the

unemployed population in Ottawa who are male (from

58% in 2012 to 56% in 2013)

2,273

4,949

3,071

761,577 4,656 2,820 65

0

1,000

2,000

3,000

4,000

5,000

6,000

15-24 25-44 45-64 65 and older2013-14 2012-13

22% 48% 30% 1%

Female49%Male

51%



EO CLIENT SNAPSHOT

Are Ottawa's unemployed accessing ES services?

29% of the unemployed population became ES assisted clients in 2013-14 (up from 25% in 2012-13)

41% of unemployed aged 25-44 years old became ES assisted clients in 2013-14 (up from 33%)

9% more of the unemployed population 15-24 year olds became ES assisted clients in 2013-14

(going up from 13% in 2012-13 to 22% in 2013-14).

The chart below shows the proportion of unemployed in each age group that are ES Assisted Clients. In

the fall of 2013, Employment Ontario rolled out the Youth Employment Fund, targeted at 15-29 year olds.

The improvement in the share of unemployed youth (aged 15 to 24) who are ES assisted clients, as well

as the increase in the 25 to 44 year bracket may very well point to the success of that program in

helping Employment Ontario reach more unemployed youth.

Chart 29: Unemployed Population and ES Assisted Service Clients by AGE GROUP, Ottawa

(with percentages of unemployed population who are clients)

Source: Custom data provided by Employment Ontario

LITERACY & BASIC SKILLS LEARNERS

Ottawa's LBS In-Person Learners at a Glance

1,822 in-person learners in 2013-14, up from 863 in 2012-13

This represents 45% growth in the number of in-person learners from 2012-13

62% of all learners were male

Almost half (47%) fell in the 25 to 44 year age group

35,700

10,300 12,100 11,800

1,500 10,369 2,273 4,949 3,071 76 0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

15 years and over 15 to 24 years 25 to 44 years 45 to 64 years 65 years and over

Unemployed (2013) EO Clients

25%

13%33%

1%

29%

22%41%

5%

2013-14 percentages

2012-13 percentages

32%

33%



EO CLIENT SNAPSHOT

ES CLIENTS AND EMPLOYMENT

From where did ES Assisted Clients come and where did they end up?

6,336 ES assisted clients had an outcome at exit of employment.

MTCU provided data for the

6,336 ES assisted client whose

outcome at exit was

employment. The table to

the left highlights the number

of clients in the Top 10 laid off

occupations and the Top 10

laid off industries.

The data for employed

outcome was not as robust, as

providing this data is not

mandatory in MTCU's reporting

system, and the data

provided did not include any

data collected during follow-

ups post-exit. Data was also

suppressed if the count was

less than 10 in any category.

Table 25: # of clients for Top 10 Laid off Occupations / Industries

Top 10 Laid off Occupations Top 10 Laid off Industries

213 Construction Trades Helpers and Labourers

Full-service restaurants and limited-service eating places

312

162 Food Counter Attendants, Kitchen Helpers and Related Support Occupations

Services to buildings and dwellings 133

152 Retail Salespersons Computer systems design and related services

96

106 Cashiers Universities 90

103 Cooks Residential building construction 85

88 Administrative Assistants Other federal government public administration

76

80 Other Customer and Information Services Representatives

Grocery stores 73

70 Administrative Officers Elementary and secondary schools 65

69 Light Duty Cleaners Individual and family services 61

65 Home Support Workers, Housekeepers and Related Occupations

Personal care services 59

It is interesting to note,

however, that several

occupations and industries

appeared on both lists, which

would seem to point to high

turnover in these areas, as

opposed to an overall decline

in jobs. These occupations

and industries are highlighted

in bold.

Top 5 Outcome Occupations Top 5 Outcome Industries

28 Retail Salespersons Computer systems design and related services

28

15 Other Customer and Information Services Representatives

Services to buildings and dwellings 19

14 Computer Programmers and Interactive Media Developers

Full-service restaurants and limited-service eating places

17

14 Light Duty Cleaners Department stores 15

12 Construction Trades Helpers and Labourers

Business support services 13




EO CLIENT SNAPSHOT

SECOND CAREER PROGRAM Ottawa's Second Career clients at a glance

381Second Career clients in 2013-14 (down from 547 in 2012-13), showing a decline of 43%

57% of Second Career clients were aged 25-44 (similar to the 58% in this age group in 2012-13)

Table 26: Number of clients in Top 5 Second Career Programs & Ottawa Occupation Outlooks

Programs 2011 Jobs 2012 Jobs 2013 Jobs

2015 Jobs

Forecast

Change

2011-15

% Change

2011-15

74 Truck drivers 4,019 4,377 3,967 4,028 9 0%

27 Accounting and related clerks 5,140 4,790 4,860 4,870 (270) (5%)

24 Computer network technicians 3,338 2,648 2,651 2,578 (760) (23%)

24 Community and social service workers 2,420 2,254 2,870 2,826 406 17%

23 Paralegal and related occupations 3,272 3,216 2,687 2,851 (421) (13%)


APPRENTICESHIPS Ottawa's Apprenticeships at a glance

28 is the average age of apprentices of registration (average was 27 in 2012-13)

859 Certificates of Apprenticeships (CoAs) issued (up from 621 in 2012-13), showing growth of 38%

151 Modular Training Registration (down from 223 in 2012-13), showing decline of 32%

1,699 new registrations (up from 1,637 in 2012-13), showing growth of 3%

7,901 active apprentices (down from 8,927 in 2012-13), showing decline of 11%

Table 27: Number of clients in Top 5 Trades New Registrations & Ottawa Occupation Outlooks

New Registrations 2011 Jobs 2012 Jobs 2013 Jobs

2015 Jobs

Forecast

Change

2011-15

% Change

2011-15

550 Information Technology - Contact Centre Customer Service Agent

4,019 4,377 3,967 4,028 9 0%

189 Automotive Service Technician 5,140 4,790 4,860 4,870 (270) (5%)

164 Electrician - Construction and Maintenance 3,338 2,648 2,651 2,578 (760) (23%)

104 Hairstylist 2,420 2,254 2,870 2,826 406 17%

94 Information Technology - Contact Centre Technical Support Agent

3,272 3,216 2,687 2,851 (421) (13%)




ACTION PLAN UPDATE

2014-15 KEY DELIVERABLES

Local Labour Market Planning Update Report (October 14, 2014)

Partnership Commitments – Partnership Project EMP #1 Employer Engagement

Partnership Commitments – Partnership Project WD#1 Service Coordination

2014-15 Local Labour Market

Planning Report - This product will

include an interpretation of supply

and demand labour market

information, a process of

consultations with local

stakeholders, service providers and

employers and the development of

an action plan with a three year

outlook, and an update on the

2014-15 action plan. Both the

overall report and sector-specific

reports will be provided on the

Labour Market Ottawa website in

French and English, along with

other updated LMI.

Start a dialogue around Employment

Service Coordination to improve the

"employer experience" with

employment-related services across

Ottawa. Conduct a preliminary

survey to inform a Service Provider

Leadership Forum with service

providers and stakeholders in Ottawa

which will result in a Discussion Paper

to be brought forth to funders. Hold

a Dialogue Forum with funders and

service providers to share funders'

response and jointly action plan on

next steps to improve the "employer

experience".

Employment Service Coordination -

Implement Year 2 of the Service

Coordination Workplan approved in

Spring 2013 to work toward the

MTCU-defined outcome - In each

community, the assessment and

referral process ensures that the

client pathway to employment is

seamless. Clients can access the

right community services and

programs, the first time, to address

their specific needs. The exact

deliverables, timelines and

measurable results will be identified

in Winter 2014 as per the approved

workplan.

Expected Outcome & Status

Ongoing consultations with the

LMPC and LMSDC - quarterly

meetings

On track: two completed

Sector-specific consultations

with at least 5-10 additional

employers/stakeholders

focused on each sector

Completed: conducted 6

sector consultations

Comprehensive review of

supply and demand data,

using EMSI Analyst, Jobs

Demands Reports, EO data

provided by MTCU and

additional data released from

the 2011 NHS. User-friendly

reports/tools prepared for

analysis shared online

On track: 2014-15 Labour

Market Plan published; 2014

occupation outlooks and

Ottawa's Top Jobs completed;

sector and population reports

underway


A survey across employment-

related services (may also be

able to draw on Service Provider

Coordination surveys conducted

in Fall 2013) to inform a Service

Provider Leadership Forum to

start dialogue on this issue.

On track: Formed an

implementation team in June

2014 that has met monthly;

Survey completed; Leadership

Forum to be held in November

A discussion paper to bring

forward to funders. A Dialogue

Forum to respond to discussion

paper and develop a joint

action plan.

On track: Discussion paper to be

prepared in November; Dialogue

Forum to take place in

December

An Employer Map of Ottawa's

employment programs and

services

On track for Dec 2014


2014-15 action plan shared and

validated with Advisory Groups;

finalized by Strategic Working

Group (estimate 3-5 key action

areas).

Completed: Action plan shared

and validated in May 2014

Form Implementation teams

(drawing from Advisory Groups

as required) to address each

major area of action and

implement preliminary actions

based on the 2014-15 action

plan developed in Winter 2014.

Completed: 3 implementation

teams formed in June 2014

1. Common client continuum

2. Service provider expo

3. Quick reference sheets

Progress tracked and assessed

against defined performance

measures.

On track: Implementation teams

developed project plans and

timelines and meet bi-monthly



3-YEAR ACTION PLAN

WHAT IT IS With the shift from March to October publication of the labour market plans, the three-year action plan

outlined below will need to be adjusted because our current deliverables as outlined on the previous

page has Labour Market Ottawa developing proposed actions with our community partners and

stakeholder over the next six months. It is important to keep in mind that our business plans and funding

are approved annually so any actions proposed in the long-term are subject to funding approval and

could be affected by changes in scope of deliverables requested by our funder.

Below we outline the strategic framework guiding principles developed in 2012 that we have validated

with our two committees as still being applicable moving forward over the next three years, as well as

the key areas on which we will be focusing.

GUIDING PRINCIPLES FOR TAKING ACTION The strategic framework and priorities identified in 2011 were reframed as guiding principles for taking

action in 2012-13. These were validated with the Labour Market Planning Committee and Labour

Market Service Delivery Committee in Fall 2014 and were still deemed relevant moving forward.



3-YEAR ACTION PLAN

PRIORITY ACTION AREAS for the next three years

#1 Ongoing Local Labour Market Planning

Labour Market Ottawa continues to serve as a hub for local labour market information and further

engages employers and service providers in local labour market planning.

Why it is a priority for the community

With more than 2000 unique visitors to our Labour Market Ottawa website in the past year, and based

on direct feedback from service providers and employers, it is important to continue to provide the

data that the community finds most useful in formats that work best for them. With the labour market

constantly evolving, it is important to have a framework in place for continually identifying and

addressing gaps, acting as the conduit between employer demand and service provider response.

Potential activities and next steps

Short-term (2015-16) Medium-term (2016-17) Long-term (2017-18)

• Hold discussions with LMPC and

LMSDC members to ensure

ongoing engagement

• Continue to enhance and

leverage LabourMarketOttawa. ca

website

• Annual update of local labour

market plan

• Annual update of Ottawa's

Occupation Outlooks, Ottawa's

Top Jobs, and Sector Updates

• Quarterly updates of Jobs Demand

Reports

• Leverage existing employer

networks and events to bring LMI to

employers, as opposed to only

inviting them to our events

• Roll out Understanding LMI Tutorial

to service providers, including EO

centres and schools



ongoing engagement


leverage LabourMarketOttawa.

ca website

• Continue to produce annual

and quarterly reports and

develop new products to meet

demand (and as identified in

the other two priority action

areas)

• Continue to leverage existing

employer networks and events

to bring LMI to employers, as

opposed to only inviting them to

our events

• Additional actions will be

identified in ongoing

consultations with LMPC and

LMSDC as the need arises



ongoing engagement


leverage LabourMarketOttawa.

ca website

• Continue to produce annual

and quarterly reports and

develop new products to meet

demand (and as identified in

the other two priority action

areas)

• Continue to leverage existing

employer networks and events

to bring LMI to employers, as

opposed to only inviting them to

our events

• Additional actions will be

identified in ongoing

consultations with LMPC and

LMSDC as the need arises

Expected outcomes

Employers and service providers actively engaged in ongoing planning, with ready access to the

labour market information that will most help them address labour market supply and demand.

Potential partners

Labour Market Planning Committee, Labour Market Service Delivery Committee, Human Resources

Professional Associations, Chambers of Commerce, Business Improvement Associations








3-YEAR ACTION PLAN

#2 Employer Engagement (service coordination from the perspective of employer as client)

Labour Market Ottawa leads the implementation of the actions to be developed jointly by service

providers and funders in March 2015 to enhance the experience of employers as "clients" of

Employment Ontario and broader employment-related service providers across Ottawa.


While Ottawa's service providers have started taking actions to address service coordination from the

job seeker perspective, there is a need identified by service providers, employers, and the funder to

enhance the "employer experience" (as a client of employment-related programs and services in

Ottawa), and to further market these programs/services to employers and keep them informed.



• Continue to work with the Strategic

Working Group to guide ongoing activities

• Validate proposed actions with employers

and actively engage them in the process

moving forward (engage the LMPC)

• Form Implementation Teams to action

items identified for Year One in joint

action plan being developed by EO

services providers and funder in March

2015

• Identify actions to take to broaden the

scope of employer engagement beyond

the Employment Ontario-funded

organizations and to engage with other

funders as required

• Hold the first annual Employer Expo that

highlights Ottawa's employment programs

and services

• Develop and market Quick Reference

Sheets for employers around programs

and services

• Annual update and ongoing marketing of

the Employer Roadmap to employment

services and programs in Ottawa

• Enhance and leverage

ottawa staffingtoolkit.ca

• Continue to work with the

Strategic Working Group

and the Labour Market

Planning Committee to

guide the ongoing activities

• Form additional

Implementation Teams, or

continue with existing ones,

to action Year Two items in

joint action plan

• Implement any actions

identified in 2015-16 to

broaden the scope of

employer engagement

beyond the Employment

Ontario-funded

organizations

• Hold the second annual

Employer Expo

• Update Quick Reference

Sheets for employers

• Annual update and ongoing

marketing of the Employer

Roadmap



• Continue to work with the

Strategic Working Group

and the Labour Market

Planning Committee to

guide the ongoing activities

• Form additional

Implementation Teams, or

continue with existing ones,

to action Year Three items in

joint action plan

• Implement any actions

identified in 2016-17 to take

to broaden the scope of

employer engagement

beyond the Employment

Ontario-funded

organizations

• Hold the third annual

Employer Expo

• Update Quick Reference

Sheets for employers

• Annual update and ongoing

marketing of the Employer

Roadmap



Expected outcomes

Employers have a good understanding of available programs/services and are actively engaging with

service providers and they are working effectively together to address their employment-related needs.

Potential partners

Labour Market Planning Committee, Service Coordination Strategic Working Group, others as identified

in the Action Plan to be developed by March 2015.



3-YEAR ACTION PLAN

#3 Service Coordination (service coordination from the perspective of job seeker as client)

Labour Market Ottawa continues to lead the implementation of actions identified in the three-year

service coordination plan and facilitates the ongoing planning process to build on the actions taken in

2014-15 and to address any gaps in the coordination of services for job seekers.


Continued service coordination from the job seeker perspective will focus on Year 3 of the three-year

Service Coordination Plan as we build on the actions already underway this year. With high turnover

and constant changes to programs and services, both service providers and the funder have identified

the need to keep existing, and soon-to-be-developed, tools up-to-date while continuing to work toward

the desired future state as identified in March 2013.



• Continue to work with the Strategic Working

Group to guide the ongoing activities

• Continue to work with Implementation Teams as

required to action the items identified for Year

Three of the Service Coordination Plan (to be

identified by March 2015)

• Engage in annual planning of required next steps

• Market the Common Client Continuum and

ensure its links to the service provider portal are

maintained and updated annually

• Hold the second annual Ottawa Service Provider

Expo and continue to broaden existing network

• Update the Quick Reference Sheets

• Implement any other actions identified in March

2015 to achieve desired future state: - An intake and referral process translated into a

common continuum and menu of pathways that

ensures a consistent client experience

- A strong employment services network, supported

by an annual event and tools to promote

continuous learning and engagement of all

stakeholders

• Continue to enhance and leverage

ottawa jobpath.ca

• Continue to work with

the Strategic Working

Group to guide the

ongoing activities


Implementation Teams

as required to action

any new items identified

in March 2016 to address

gaps in service

coordination

• Engage in annual

planning of required

next steps

• Annual update of

Common Client

Continuum links and

Quick Reference Sheets

• Hold the third annual

Ottawa Service Provider

Expo

• Continue to enhance

and leverage

ottawa jobpath.ca


the Strategic Working

Group to guide the

ongoing activities


Implementation Teams

as required to action

any new items identified

in March 2016 to address

gaps in service

coordination

• Engage in annual

planning of required

next steps

• Annual update of

Common Client

Continuum links and

Quick Reference Sheets

• Hold the fourth annual

Ottawa Service Provider

Expo

• Continue to enhance

and leverage

ottawa jobpath.ca

Expected outcomes

Service providers are continually engaging with each other, and with funders, to work toward the

service coordination goal of providing a seamless pathway to employment for job seekers.

Potential partners

Service Coordination Strategic Working Group, Implementation Teams, funders, service providers

working with job seekers, and others as identified on an ongoing basis.


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