UNIT 18 – PRINT BASED MEDIALO.2 – Be able to develop ideas and originate designs for print-based products

LO2.7 Print Finishing

Print FinishingWhen looking into Print Finishing, there is consideration to be made for the way in which the product is going to be folded/placed. In this case, I will want the digipak to be similarly to most. I will want it to be strong, yet lightweight with it’s main purpose to have a strong mechanism to be opened time and time again when the CD disc is either placed to be played, put inside for safety or the other.

I want it to be display in a fashion that makes it appealing to the eye and typically opened slightly so it can stand up right and almost feel as if it’s for a “show performance”.

I want the consumers to see mostly the front, as expected but also get an idea of what’s even, the designs, the features, whatever that might be inside but not show any details of any additional content you would get with the final product such as a booklet or behind the scenes DVD. I’d rather have it so the consumers have a good idea of what they are expecting in terms of the printing quality and finish but still leave some surprises so they are left in anticipation but also don’t feel as if they are lied to.

I would sell it to major retailors and mostly online stores such as iTunes as they seem to make a lot of revenue from todays rate of upcoming artists but I feel a summer launch window would be suitable.