UNIT 18 – PRINT BASED MEDIALO.1 – Understand Print-Based Media Products Techniques and Technology

LO1.5&6 Target Audience

1.5 Target AudienceAudience Questionnaires for CD Packaging

Social Group Gender Political Music Genre

Teenagers Male and Female Nope Pop

Adults Male and Female Yes, some themes Indie

Kids Male and Female Nope Electronic

Teenagers Male Yes Metal

Teenagers Female Nope Punk

What do you think the…

…should be?

1.6 Target AudienceResults from Audience Questionnaires for CD Packaging

Social GroupTeenagersAdultsKids

Male Female Male & Female0

2

4

Gender

Votes

GenrePopIndieElectronicMetalPunk

Judging from the results I got from my questionnaire and looking back the pie chart, bar chart and doughnut chart I created, the results, in general seem very even. When it came to the social group, most people felt

that the CD packaging should associate with teenagers with 3 votes, with adults and kids getting 1 vote respectively. As for gender, it was the same thing only Male & Female got 3 votes and Male and Female

separate got 1 vote respectively. The genre was the most even with 1 vote from every person I asked to fill in my questionnaire getting 1 vote, making the genre very varied with such examples as Pop, Indie, Electronic, Metal and Punk. The missing category that I didn’t decide to create a chart, political was just the same with 3 votes saying nope, one vote saying a straight yes and another saying yes but with only with themes of it.

So as a whole it was rather even.

Sources

PRIMARY RESEARCH, LOOK AT THE PREVIOUS SLIDES