From Ignorance to measurement

The next 1 hourSteve Harrington

Luke Williams

20 minutes eachQuestionsInteraction

What is social media and web 2.0When did it start?What does it mean?

2 way conversationsGroupsMemberships

What are the rules?TruthTransparencyHonesty

Its a party

What is it made up of?

2.0

Social Groups

Business Groups

LinkingBlogsVideoWebinars

Ask pages

And more arriving all the time.....

What is happening?Some statistics for you

67% of global internet users use social networks10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners.

Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. 

20% of Tweets mention a brandUniversal McCann reports that 77% of all active internet

users regularly read blogs. 

So what!

Why is it important NOW?

It is an AND not an OR

But

What can these tools and shift in culture do for your business?

New businessTraditional sales

channelsNow

Face to facePPCCold callNewspapersMagazineRadioTVFlyersTrade showsAd space (bill boards etc)

Where are people spending

their time? Where do they listen andwatch?

People do business with people

they trust!

Groups, social interaction...

What is the processFind out where your target audience live digitally

Engage with them there byEducating them in what interests themInforming them of interesting news, topics etc..

Create rapport and trust

Find a way to get them to engage backBlog, reply, comment, connect, follow, email etc..

Sell to them! In an engaging, tribal, raving fan way

Customer service

Direct interface with clientQuick and open responseReduces issues when discussed openly, allows

for research of answers

People and HR

Find and create a holding pen for employeesSource for employees spreading the wordDiscipline and policy

Brand managementBrand, build and defence of!Name, register, misuseReputational risk - What are people saying

online aboutYouYour businessYour productYour industry

Testing

Social media is a great way to test new:

IdeasProducts

Colours/ versions etc...

Measurement

Types of measurementFollowers (better to have 1,000 or 100?)

Eyeballs/ views

Mentions/ posts and comments

Define your outcomes

Create a journey for your followers/ fans/ subscribers to

go down so they end up with a call to action which

Achieves your outcome.

ConclusionFind where they are living digitally

Find out what they are interested in

Find out what they want

Give it to them!

Questions please?

www.webmattersuk.com