With LMG Secretariat LMG Forum July 2010 Christopher Croft, LMGS Barnabas Hurst-Bannister, LMG.
LMG (Thailand) Internet marketing_present on feb. 24, 2011
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Transcript of LMG (Thailand) Internet marketing_present on feb. 24, 2011
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Thailand
InternetMarketing
Internet Steering MeetingFebruary 24, 2011
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© LMG Website updated * phase II (Producer Portal )* website favorite content
© Internet marketing updated© Social Media Network updated (facebook)© New project launched (iClaim)
What’s on?YR - 2010
YR - 2011© LMG Website development© Internet marketing plan© Social Media Network plan
© other content
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LMG Website updateYR - 2010
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www. lmg insu rance .co . th
Producer Portal
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www. lmg insu rance .co . th
Login
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www. lmg insu rance .co . th
Issue New PolicyLink to Q2i
Renewal Policy
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www. lmg insu rance .co . th
Follow upPolicy status
Payment statusFollow up
Claims status
Follow up
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www. lmginsurance.co. th
News updated
(LMG News +
Agent News)
Event Calenda
r
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www. lmg insu rance .co . th
Why Producer Portal?
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Top Content page view From March 15, 2010 – January 31, 2011
w w w . l m g i n s u r a n c e . c o . t h
The most favorite page
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1. Main page
2. Product
3. Product Super Save
4. Quotation Online
5. About LMG
6. Claim Services (Garage search)
7. Contact Us
8. Product (Non-Motor)
9. LMG Career
10. Job Opportunities
Top – 10 Favorite Content
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http://www.lmginsurance.co.th/th/02-products/default.aspx2nd
Product page
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http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx
Ad. Banner
3rd Product page
Super Save Product
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http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx
Online quotation4th
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http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx
5th About LMG
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All Traffic SourcesFrom March 15, 2010 – January 31, 2011
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Public website traffic
LMG Website revamped and launched a Thai version on March 15, 2010
143, 153 visitors visit us from 417 sources and mediums
26.24% link direct to www.lmginsurance.co.th
From March 15, 2010 – January 31, 2011
52.59% from search engine (Google, yahoo, bing, and etc.)
21.17% from referring sites (Facebook, one2car or other website that link to us)
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: Refers only top – 10 sources & mediums from website analytics report
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Internet marketing updatedYR - 2010
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“Referring sites” online advertising in YR - 2010
Advertising Period May – November 2010Actual Delivery Impression = 1,098,139Actual Click = 18,887CTR = 1.72%
Google “SEM” (Search Engine Marketing)
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Facebook (facebook.com /referral)
Advertising Period May – December 2010Actual Delivery Impression = 135,289,371Actual Click = 27,955CTR = 0.02% “Referring sites” online advertising in YR - 2010
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We played 4 Advertising campaigns facebook
LMG Super Save
Total Solution
Roadside Assistance
Agent Recruitment
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Pantip.com (Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period 11 May-10 Jun 2010 Actual Delivery Impression = 1,317,224Actual Click = 67CTR = 0.005%Note: only 1 month period
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One 2 Car (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period Jun - December 2010 Actual Delivery Impression = 137,373,020Actual Click = 3,428CTR = 0.002%
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Hotelsthailand.com (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period May - July 2010 Actual Delivery Impression = 2,514,998Actual Click = 634CTR = 0.03%
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Jobsdb.com (Top Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period June – August 2010 Actual Delivery Impression = 2,435,144Actual Click = 2,453CTR = 0.10%
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Social Media Network updatedYR - 2010
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300 people
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+9.4%
Data updated from Aug. 2010 – present (due to appx.148 like in Aug. 2010)
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Activity 2,095 wall post651 Information
309 photos
Tab views
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Post views / Feedback / Impression
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Facebook Most activities
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People does review & acknowledge…..
We share photos, story and news updates…
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Post & Reply
Post it – Win it
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People does feedback…..
We d o a c ti v i ti e s … . .
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Post views / Feedback / Impression
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Demographics
Female = 47% Age 25-34 = 23% Age 35-44 = 10%Male = 51% Age 25-34 = 27% Age 35-44 = 14%
214 Fans is from Bangkok47 Fans is from Nonthaburi (Vicinity)263 Fans is in Thailand
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New Project launchedYR - 2010
iClaim
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Press Conference
iClaim
On December 7th, 2010
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iClaim application is available to download
from iTunes App Store
Self Claim Service
Click to Call
Search
Repair Status
My Profile
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Record insurance policy details via QR code
Follow up repair status
Search for nearest garage, hospital and branch via Digital Map included the direction provided.
Call to call center “1790”, and indicate automaticallyaccident scene bookmark and policy details show.
Customer can report claim themselves, receive ref. claim no. and bring the car to fix.
Self Claim Service
Click to Call
Search
Repair Status
My Profile
iClaim
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1st Step download Application
from iTunes App Store
iClaim application
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• Involve other party• Not involve other party
2nd Step
Self Claim Service
Receive ref. claim no.
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Other party damaged
Customer’s license plate
Other party license plate
Other party’s policy
Driving license
Involve other party
Self Claim Service
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Claim Service
Pick Up and Delivery Service
Roadside Service
Report Accident
3rd Step
Click to Call
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4th Step
Search from Digital Map Contract garage Dealer garage Hospital Branch
Advance modeto introduce direction
Search
You can also search by o Nameo Provinceo Postal code
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5th Step
Follow up repair status
Repair Status
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6th Step Record insurance policy details via QR code
My Profile
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LMG Website DevelopmentYR - 2011
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We plan to develop…
o Adjust website overall and make it more attractiveo Create activity on websiteo Get information registered and make useful on those datao Drive more traffic to our website
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Online quotation
OK
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Tools
• Google Ad Word • Google SEM• Google SEO• Social Network
•
We will use these following tools to drive more traffic to our website
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Internet Marketing PlanYR - 2011
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Objectives
Promote online
Brand
ProductsServices
LMG
New customer
New target
Sales volume
Google pay search
Google display advertising
outcome
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Advertising Type 1
Sponsor text ad.
Banner ad.
Google Display Advertising
Google Ad Word
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Advertising Type 2
Google Pay Search
Google SEM
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Campaigns Plan for advertising
Super Save
Voluntary Insurance (Type 1)
Voluntary Insurance (Type 2-3)
Mileage (new / TBC)
Roadside Express
Quality of repair
iClaim
products
services
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Target Website VS Campaign
Automobile (avg. daily impression per site 10K - 100K)
AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: TEXT ADS : THB 5-10BANNER ADS: THB 7-15
All CampaignVS
Finance & Business News(avg. daily impression per site 10K - 300K)
AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES: TEXT ADS : THB 8-15 BANNER ADS: THB 12-20
VSRoadside
Quality of RepairVoluntary Insurance Type 1-3
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Social Network PlanYR - 2011
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Social Network Plan
Like usFollow us
Watch us
www. lmginsurance.co. th
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Social Network Plan
www.lmginsurance.co.th
Be in touch with us . . .
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Social Network Plan
Like us… …
• increase more fan page• create more activity• create game & application
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Social Network Plan
Follow us…
• tweets update• increase followers• more post & reply by followers
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Social Network Plan
Watch us…
• create LMG community on YouTube• movie or scoop posted & feedback• share our story to others
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FYI… ContentYR - 2011
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Thailand Social Media Users (per day)
2.2 Million
2.2 Million
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% Online Shopping compare to income (Thailand market)• Less than 5% = 52%• Between 6-10% = 31%• Between 11-25% = 10%• Between 26-50% = 6%• Between 51-75% = 1%• Above 75% = 0%
Groceries is the top rank online purchase
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Social Commerce increase 500,000 MB (Thailand market)Thailand
Internet PenetrationYR-2010 :- Growth 20% = 22 millionYR-2015:- will grow to 52% = 36 million
* 26% Internet user plan to shop online in the next 6 months* 31% bought from online-only stores
* 30% bought from shopping portal sites
* 19% bought from shops off & on-lines
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Thank you