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  • 1. Can we synestheticallyname a chocolate texture? Anexplanationofcross-modalcorrespondenceinlanguageandtexture Elizabeth Gabbott

2. Prediction Aim: To create a synaesthetic experience Hypothesis When participants are asked to name the soft texture of the marshmallow they will name it the soft sounding name of Loupa, and when they are asked to name the hard texture of the mint chocolate they will name it the hard sounding name of Batik 3. Introduction Video by Michael Douglas (former UCBC student) 4. Introduction 54 different types of synaesthesia Synaesthesia is the cause of neonatal developments which have not been pruned. 5. Introduction why I chose it I am a colour synaesthete My numbers My days of the week 6. Background Extension of Ramachandran and Hubbard (2001) word and object associations Yorkston and Menon (2004) perceived texture and word association 7. Background Sound symbolism has recently been recognised as an important factor in how individuals derive specific meanings from an unfamiliar brand name. Brand names can have an impact on what a person expects the product to contain. 8. Recipe 500g of marshmallow 336g of Trebor Extra-Strong Mints 4000g of Galaxy chocolate Two nonsense names were created for the purpose of the experiment. 112 adult participants and 20 children were selected 9. Results 10. Results 11. Discussion Unique extension of previous research providing evidence to suggest that synesthesia can be induced in the association between words and the texture of chocolate. Batik Loupa 12. Discussion There are systematic ways in which sensory information is processed throughout development We really can synaesthetically name a chocolate texture 13. Thank you for listening Any questions? 14. References Ramachandran, V. S., & Hubbard, E. M. (2001). Synaesthesia--a window into perception, thought and language. Ingenta Connect, 8(12), 3-34. Simner, J., & Ward, J. (2006). Synaesthesia: The taste of words on the tip of the tongue. Nature, 438-438. doi: 10.1038/444438a Spector, F., & Maurer, D. (2009). Synesthesia: a new approach to understanding the development of perception. American Psychology Association, 45(1), 175-189. Spence, C. (2012). Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism. Science Direct, 22(1), 37-54. doi:10.1016/j.jcps.2011.09.004 Yorkston, E., & Menon, G. (2004). A sound idea: Phonetic effects of brand names on consumer judgments. Journal Storage, 31(1), 43-51. doi: 10.1086/38342