1© wywy GmbH

LiveAd Product SuiteTV & Online: joint-power

Presentation for AT Internet User & Partner Conference 26th November 2013

2© wywy GmbH

Founded in March of 2012 , headquartered in Munich, Germany with offices and data centers in Germany, Israel and the United States.

Focused advertising technology company with simple-to-implement solutions for synchronized, cross-media advertising campaigns.

Specializing in real-time content recognition and advertising synchronization on the Second Screen.

Solutions based upon proven ACR platform through our acquisition of Idioma, an established media monitoring software company that was originally founded in 2000.

Voted Germany‘s Start Up of the year in 2012 by Deutsche Start Ups (www.deutsche-startups.de).

About wywy

3© wywy GmbH

97% rise in sales with synchronized cross-media advertising campaign.

GFK/Coca-Cola/Google Study

Boom of Second Screen usageIncrease in advertising efficiency through combination of TV and online cross-media campaigns

First Screen

Second Screen(s)

Almost half off all smart-phone

and tablet users use their gadgets

daily as a second screen. More than 66% use a second screen

several times a week. Nielsen, The Cross

Platform Report, Juni2013

TNS Infratest 2013: Double screen study for advertisingappeal of Weleda

4© wywy GmbH

TV-Commercial: First Touchpoint

 ” In the next twelve months we forecast a sharp increase in second screen usage. For up to 35% of Spreadshirt sales, touchscreen-devices could play an important role in the sales process. For this, from our point of view, TV-Advertising is going to be the key hand gear.“Hugo Smoter, Marketing-Chef of Spreadshirt – November, 2013

1. Awareness 2. Consideration 3. Conversion

5© wywy GmbH

Challenge of TV Tracking

10% of a German mediaplan is always false

⌀ 5:22 minutes off compared to the mediaplan

80% TV-generated visits happen within the first 90 seconds

after airing Need of independent TV-spot tracking in real-time

http://wywy.com/insights/tv-campaign-tracking

6© wywy GmbH

Real time detection of TV-content

11:54:59 AM

24/7 TV-monitoring with wywy

Tagging and uploading TV-adRealtime tracking with wywy ACR-technology

Javascript / REST API / csv file

7© wywy GmbH

LiveAd Analyze- Full Service Solution with ATInternet

Mediaplan optimization: Real-time presentation of

short-time ROI of every single airing

Spotoptimization: call-to-action diagnostics

Optimizing the TV-Channel and air time

…

Example for integration in Analytic Tool

8© wywy GmbH

First customers since beginning in July2013:

LiveAd FlashSynchronizing online marketing with TV-ads for cross-media campaign

9© wywy GmbH

LiveAd ImpulseUse your TV-ad: Synchronize your landing-page for impulse sales

10© wywy GmbH

Three alternatives for an easy to implement technical integration

Javascript1

API2

Advertising client integrates wywy Javascript into website

Javascript communicates with wywy backend, fetches real-time tracking information and makes it available to clients’ analytics tool via Javascript object

wywy pushes ad tracking information to analytics tool in real-time via REST API

Analytics tool processes information internally for advertising client

<wywy.js>result={ channelName: "RTL", commercialID: 1337, timestamp: 1380182286};

https://api.client.com/commercials?channelName=RTL& campaignID=23&commercialID=1337&timestamp=1380182286

CSV file3

wywy uploads daily CSV file with ad tracking information to clients analytics tool

Analytics tool processes information internally for advertising client

Note: This option does not offer real-time information

channelName,ResultStartTime,ResultEndTime,commercialNameN24,8/12/2013 5:45:00 AM,8/12/2013 5:45:12 AM,SamsungS4_Park_Aug13RTL 2,8/12/2013 6:21:56 AM,8/12/2013 6:22:08 AM,SamsungS4_NewYork_Aug13