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Enterprise Solutions To Manage

Consumer Engagement, Promotions & Loyalty

LIVE

YOUR

NOW

TOP STORIES

10,000+

Experiences

Rated Top 50

Startups of

India

Team of

150+

employees

5+ years of

operationsBacked by

Mahindra Group &

Kshatriya Ventures

800+

Corporate

Clients

200,000+

Customers

Offices in India,

UAE & USA

Private & Confidential – All rights reserved by Xoxoday

• Xoxoday provides SaaS Based scalable, Robust and modular

Engagement, Reward and Redemption Portal for Organizations for

Customer Loyalty and Engagement Programs

• Xoxoday redemption catalogue has ~10,000+ high perceived value

Experiences/Activities, ~350+ Gift Voucher Brands and wide variety

of fashion oriented products

• Xoxoday digitizes the experiences and Gift vouchers in redemption

platform for seamless consumption by the end user. Which can be

delivered through Web, App, SMS and API Solutions

WHY CUSTOMER ENGAGEMENT MATTER?

Increase Engagement

– Social Media,

Referrals, Newsletters

Improves Product

Acceptance

Helps in Customer

Acquisition

Increases Brand

Loyalty and ROI

from Customers


ENGAGEMENT/LOYALTY/REWARDS PROGRAM CHALLENGES


Operational Challenges

Setting up data

collection workflows,

Procurement and

Distribution of Products

Manual Errors

Computation of Reward

Points/Value is a

manual activity which

makes it prone to error

and disputes.

Distribution Delays

Huge delay between

the time

Rewards/Points get

calculated to reward

being received by

winners - SLAs vary

from 30 days to 120

days. Lack of automated

and timely distribution

of rewards negates the

objectives of the

program.

Campaign Management

Managing rewards

catalog is a time

consuming task –

Upfront Inventory

purchase,

Loss/Pilferage,

Distribution Challenges.

Lack of control on

rewards reaching the

right winners leads to

grievances.

Logistic Issues

Managing logistics for

physical products is a

nightmare plus logistics

and storage costs are

high.

Choice in Catalogue

Choice of brands /

categories available in

such catalogues does

not appeal to all.

Reporting & Analytics

Difficulty in Reporting

and Analytics to

understand and analyze

the Campaign ROI,

Effectiveness & Reach

• Low perceived value

• Transactional – taken for granted

• No control on usage

• No option of branding /

personalization

• Immediate financial impact

• Difficult to finalize a range to satisfy all

• Cumbersome to manage

• Logistics management

• Products are prone to damages

• Branding is time consuming and costly

• Grievance handling

• Large planning efforts

• Difficult to come up with options that

appeal to everyone

• Low flexibility

• Availability of all on planned dates

• Grievance handling

CASH PAYOUT/DISCOUNTS PRODUCTS TRAVEL

COMMONLY USED REWARDS AND CONSTRAINTS


XOXODAY REWARD SOLUTIONS


Reward Catalog

with Exciting

Experiences

Data & Workflow

Integration

Point Accumulation

through

Reward Pockets

Surveys and Campaign

Management API Connectivity

Plug & Play

Modules

Gamified

Referral Module

Data Security Easy Customizations Cloud Based, Pay as

you use Model

Instant Customer

to Customer

Recognition

Social Rewards Analytics DIY Module Single Sign on

Integration

Mobile App Admin Tool Kit

Xoxoday is ISO 27001 & 9001 Certified

XOXODAY REWARDS SOFTWARE

REWARD

MODULE

ENGAGEMENT

MODULEREDEMPTION

MODULE

Xoxoday's Rewards Software is one of its kind which helps you

digitize the entire Rewards life cycle. It has 3 basic elements viz.

Reward, Engagement and Redemption Modules. Organizations can

opt for these modules as a whole and / or as per their requirements.

Xoxoday Rewards Software Will Put Your Rewards On Auto Mode


• Reward Calculation

• Data Management

• Program Collaterals

• Communication Channels

REWARD PROGRAM

SET UP

XOXODAY – REWARDS SOLUTION IN A NUTSHELL

• 10,000+ experiences across

categories

• Digital / Physical / Mobile gift

vouchers

• Industry best fulfilment

timelines. Automatic Delivery.

REWARD FULFILMENT

& DELIVERY

• Order fulfilment reports

• Delivery Reports

• Program Dashboards

• Payment Reconciliation Report

MIS / REPORTS

• Helpdesk Support

• Dedicated Relationship

Manager

• Standard Operating Procedures

(SOPs)

QUERY / ESCALATION

MANAGEMENT



• Advertising Campaigns with attached with e-gifts like vouchers, experiences to maximize engagement and reach

• Achieve higher click-through-rates, conversions by personalized e-gifts. Awards for Social media likes, posts, comments

Social Media Advertising Effectiveness Programs

• Engage and reward the loyal customers through automated API based reward solution

• Cross/Up Sell products & services to existing customers through point based rewards redeemable into Xoxoday CatalogCustomer Loyalty Programs

• Reward new customers on successful transactions in your website

• Automated delivery of e-gifts (Vouchers, Experiences, products) from over 10,000+ strong Xoxoday catalogCustomer Acquisition Programs

• Rewards shoppers with e-gifts with high perceived value rather than discounts, cashbacks

• Induce multiple transactions from the same customer e.g. Rs 100 Gift vouchers on every second purchaseCRM Reward Programs

• On-pack promotions – Auto delivery of Gift voucher to the consumer participating in a campaign/competition printed in the product

packageOffline Shopping Loyalty Programs

• Rewarding irate customers or customers where SLAs are missed to convert customer agony to delight

• Rewarding customers who post or write a good feedback on social media or directly to the companyCustomer Care Reward Programs

• Auto delivery of e-rewards with high perceived value to customers on participating in online/offline surveysConsumer Survey Reward Programs

• Reward early adopters of products, services. Convert early adopters to promoters through e-rewardsNew Product Launch Reward Programs

CONSUMER PROMOTIONS & LOYALTY SOLUTIONS


Customer Likes a post, comments, shares a photo

Customer follows or mentions brand using

special hashtag

Customer Likes a post, comments, shares a photo

Customer follows, likes, shares a post

Customer

Organization Admin collects

email addresses post/during the

campaign

Xoxoday PortalYour Organization

Uploads email addresses, selects e-

Rewards and sends to customers


Auto Delivery of e-Rewards (Gift Vouchers, Experiences) through emails, SMS|Example|

Advertising Effectiveness❖ Enhance your brand awareness through social media by offering enticing e-Reward Gifts to users engaging with your brand.

❖ Achieve higher click-through-rates, conversions by personalized e-gifts. Awards for Social media likes, posts, comments

Xoxoday PortalCustomers

Transaction

Auto Delivery of e-Rewards (Gift Vouchers, Experiences)

Compiles & Submits Customer Data

through Bulk Upload, API Integration

1) Design Campaign

2) Share on Social Media

Complete a Transaction

Buy Now and get an Experience Voucher worth Rs. 1000 FREE!

|Example|

CUSTOMER ACQUISITION PROGRAMS


❖ Reward new customers on successful transactions in your website. Provide e-Rewards in place of discounts and cashbacks

❖ Automated delivery of e-gifts (Vouchers, Experiences, products) from over 10,000+ strong Xoxoday catalog

Client ExamplesFashalotTengiHealthifyme

Xoxoday Portal

Client’s existing Loyalty Platform

Customer Loyalty

Program

Customers

Xoxoday’s Loyalty Program Platform

Points awards through

repeat transactions

Redemption of points into Experiences & Vouchers


Auto Delivery of e-Rewards (Gift Vouchers, Experiences) through emails, SMS

With only 5,000 points, get a Rs

5,000 worth Amazon Giftcard!

|Example|

Customer Loyalty & CRM❖ Bond with your existing customers by providing digital rewards instantaneously through Xoxoday’s Loyalty Platform

❖ Cross/Up Sell products & services to existing customers through point based rewards redeemable into Xoxoday Catalog


Client ExamplesICICI BankAxis BankIOCL

Xoxoday Portal

Purchase

Products with printed

Xoxo Voucher Codes*

Customer

1) Design Campaign2) Share on Social Media

IVR

Mobile App

Your Website

Xoxoday Whitelisted Webpage

SMS

Customer registers the

code

Customer Details

Captured in Xoxoday

Portal

Redemption of points

into Experiences &

Vouchers

Auto Delivery of e-Rewards (Gift Vouchers, Experiences) through emails, SMS|Example|

Offline Shopping Loyalty Programs

❖ Run campaigns for offline products through scratch cards, activation codes & Reward them instantly


* Note: Xoxoday will provide codes in digital format

Client ExamplesKohlerApple


Transaction




Delayed Delivery

Need Feedback

Service Issue

Reward Happy Customer

CRM SystemSelect a gift

Rs 1,000 Flipkart Gift Card

Message

Please accept this gift as a token of appreciation for your loyalty. Click on the link below to redeem your gift.

Send Gift

|Example|

Reviews & Ratings

❖ Seamlessly reward your loyal consumers with enticing e-Rewards for engagement or feedback/CSAT



Transaction




1) Design Campaign


Complete a Transaction

Buy Now and get a iTunes Voucher worth Rs. 1000 FREE on your next

purchase!

|Example|

Customer Retention


❖ Reward new customers on successful transactions in your website. Provide e-Rewards in place of discounts and cashbacks

❖ Automated delivery of e-gifts (Vouchers, Experiences, products) from over 10,000+ strong Xoxoday catalog

Client ExamplesClub MahindraCadooz


Transaction




Participates in a Survey

We would love your feedback on our services! Please complete this survey and get an Giftcard, FREE!

|Example|

Market Research


1) Design Campaign

2) Share on Social Media/ Webpage

❖ Motivate customer to participate in surveys on existing services, new offerings. Reward them with high perceived value e-Rewards

Client ExamplesCadoozOvation


Transaction




1) Design Campaign

2) Share on Social Media/ Webpage

Refer another customer

Refer your family & friends and we will reward you with an exciting

Experience for FREE!

|Example|

Customer Referral

❖ Motivate existing customer to refer new customers. Reward them with high perceived value e-Rewards


Client ExamplesHDFC BankClub Mahindra


Transaction




1) Design Campaign


Subscribe to Newsletter

Subscribe to our Newsletter and get a Gift Voucher, FREE!

|Example|

CUSTOMER REWARD PROGRAMS - SUBSCRIPTIONS

❖ Motivate customers to subscribe to Newsletters, Blog, Facebook page, promotional mails and reward with exciting e-Rewards


Client ExamplesMarkelyticsNepaAdytudeProdege

• Rich catalog of 10,000+ Experiences

• Experiences around 30 cities in India

• Curated, Handpicked and high

perceived value

• Seamless booking

• Dedicated customer support

REWARD OPTIONS

• Around 350+ Domestic and

International Voucher Brands

• Instant & Seamless Delivery of

vouchers through APIs

• No advance purchase of inventory

• Dedicated customer support

• Special perks for Enterprise users

such as discount coupons, offers,

Special Previews

• Around 500+ Exclusive offers

• Instant delivery of offer code on

email, SMS

• Large brands collection

• Build communities via Xoxoday

Enterprise platform

• Build customer communities to

interact with each other

• Communities to provide solutions,

ideas, feedback, suggestions


SEAMLESS PROCESS TO GET YOU STARTED WITHIN 1 DAY!

• Select Services for the Engagement

• Dedicated Account Manager is Assigned

• Requirement Collection

• Account Creation

• Upload Recipient Details• Top up Account through Payment

Gateway

• Select e-Rewards• Automatic Delivery

• Reporting & Analytics• Payment Reports• Campaign Reports• Consumption Reports

• Dedicated Customer Support

CASE STUDY: MEMBER ENGAGEMENT FOR ONE OF

THE LARGEST VACATION TIME SHARE COMPANY


Club Mahindra

To delight loyal customers and engage with them on a

regular basis

• Enterprise platform for engaging and rewarding clients

• Customized rewards catalog and perks for Club Mahindra

clients

• Special perks on birthdays, anniversaries and other

occasions

• Rewards were not restricted to the Club Mahindra

properties and led to more redemptions

• Option to build communities on the platform to keep the

clients engaged

Client Name Objective Solution

CASE STUDY: LOYALTY REWARD SOLUTION FOR

LARGEST LUXURY WATCHMAKER


Titan Industries

To delight loyal customers on Mother’s Day with experience-based gifts

• Offered Choice Format experience cards Pan-

India

• Worked with Agency on the Facebook

campaign designing and roll out

• End-to-end Redemption management

Client Name Objective

Solution

“Great experience. Received the

voucher within 3 days. For the first

time I have received such a unique

gift.”- Moutusi, Tata Consultancy

Services.

Client Testimonials

CASE STUDY: CUSTOMER LOYALTY PROGRAMS FOR PREMIUM CUSTOMERS


Godrej Properties

Engaging premium customers and offering exclusive privileges

• Designed a personalized card program that

offers special privileges for members of

Godrej Ambassador club

• Provided loyalty incentives to the premium

customers.


Solution

Customer Feedback:

“We are delighted with the Xoxoday offerings”-

Gokul Kandhi.

Customers were delighted with the kind of experience they had and program was

rolled out in Mumbai as well

Results & Client Testimonials

CASE STUDY: CUSTOMER LOYALTY PROGRAMS FOR

PREMIUM BATHROOM WARE COMPANY


Kohler India• Segment/Sector - Kitchen and Bathroom wares• Transaction Value - 3.50 lacs appx• Transaction Type - One-time consumer

promotion • Product - Big Bazaar voucher• Decision Maker - Product Marketing Manager• Target Audience: Plumbers from Tier 2 and 3

Consumer acceptance of newly launched product line

• Scratch the unique code on the product and

win exclusive Big Bazaar voucher

• The customer purchased the product and

SMS the unique code on our number.

• Our system automatically sends the BigBazaar

voucher via SMS to the customer after

verifying that the unique code.

• There was almost no manual intervention

from any side as the process was completely

automated.


CASE STUDY: CUSTOMER REFERRAL PROGRAM FOR

TOP REAL ESTATE COMPANY


Brigade Group• Segment/Sector - Real Estate • Transaction Value - 10 lac • Transaction Type - Recurring • Product - XOXO Experience Box • Decision Maker - CMO - Marketing Head

Making Referral program more exciting for customers

• Every Real Estate company offers 1% of the

value of flat as referral.

• This is default expectation and hence in order

to create excitement in the trade &

customers, Brigade wanted to offer

something new.

• We offered customers Experience box which

were beyond the referral budget.

• The price was only 10K per box but the

excitement created in customer was immense

due high perceived value of experiences.


CASE STUDY: INCENTIVIZING CUSTOMERS FOR

LOYALTY PROGRAM FOR RETAIL CHAIN


METRO CASH & CARRY • Segment/Sector - RETAIL • Transaction Value - 1 lac per month for platform

fees • Transaction Type - Recurring • Product - Enterprise platform for only Perks

Module • Decision Maker - CMO - Marketing Head

Incentivise customers to become Loyal Customers

• Enterprise platform where customers can

avail special perks to buy regularly from

METRO

• Customer retention is key challenge in retail

business. Discounts is one parameters but

company wanted to offer special privilege to

loyal customers who buy from store every

month.

• We suggested Enterprise platform for all loyal

customers.

• The customers can login and avail

privilegers/perks/discounts to be part of

Metro Loyal customers.

• Specific perks were kept exclusively for Metro

customers in the platform.


Solution

CASE STUDY: ENGAGING & MOTIVATING THE B2B & B2C CUSTOMERS ON USING

THE HEALTHIFYME APP


HealthifyMe• Segment/Sector - Health Care• Transaction Value - 11 lac +• Transaction Type - Recurring • Product - Xoxo Enterprise LITE • Decision Maker - B2B & B2C Sales head

Engaging & Motivating the B2B & B2C customers on using the HealthifyMe

app

• HealthifyMe is a app where users can keep a

tab on your lifestyle by logging your food,

activity, water, weight and steps on a daily

basis, get diet plans and health coach.

• They were facing issue in motivating the

customers to use the app daily.

• Distribution of almost 2000+ vouchers PAN

India (Bulk upload feature) + Digitisation of

the whole process.

• Mail template had their branding &

motivating messages for the awardees. Plus

vouchers were also sent to the awardees

phone number to make it more accessible.

• As the awardees were across India, our

extensive catalogue covering all of India

helped them redeem their points even if they

happened to be at some remote locations.


Solution

XOXODAY IS LOVEDBY 800+ ENTERPRISESXoxoday intents to help Enterprises to build a strong

culture of appreciation. Xoxoday has provided its

services to several enterprises across the globe and

have touched lives of Millions of its associates

Xoxoday has customized its products and services for several industry sectors. It

stands pioneers in India to execute sustainable experience based reward

programs. A few enterprises who have loved our services are listed as below.

BFSI

IT

FMCG

Others

INDIA | USA | UAE

+91 77954 80027

[email protected]

Enterprise.xoxoday.com

/thexoxoday/thexoxoday

live your now

MENTORS

Our adventure began in mid 2012 and it’s been an exciting journey so far,

and we are sure there’s a lot more learning ahead of us.

Manoj AgarwalSumit Khandelwal Abhishek Kumar Kushal Agarwal

Naveen KshatriyaRohit Malik PK Gopalakrishnan

FOUNDERS


LIVE YOUR NOW - Cloudinary · •Digital / Physical / Mobile gift vouchers •Industry best...

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Transcript of LIVE YOUR NOW - Cloudinary · •Digital / Physical / Mobile gift vouchers •Industry best...