Live Session on Marketing and Branding
10
Introduction to the Company Live Q&A Session with Kashyap Vadapalli CMO, Pepperfry
Transcript of Live Session on Marketing and Branding
Introduction to the Company
Live Q&A Session with Kashyap VadapalliCMO, Pepperfry
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
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Is it Important for a Brand to be Developed around a Product?
1 Clarifying Product Benefits in Consumer’s Mind
2 Communicating Key Differences from Competitor's Offering
3 Developing Brand Promise that Negates Consumer’s Pain Point
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
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Pepperfry ExampleThe brand that Pepperfry built…
1
“Happy Furniture to You”
2
Furniture Buying – Anxiety Filled Process
3
No Standardization – No Information
Hardships in Acquiring Furniture
Making Entire Buying Process Happy - Is what Pepperfry Stands for..
Everyday is a fryday!
Why?
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
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Net Promoter Score
Lead Indicator for Product/Service Feedback
Question - Would you recommend our service/product to your friends & family?
Answer – Rating on Scale from 0 to 10
Improving NPS scores Leads to Improving Loyalty & Word of Mouth
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Trial Pricing
Pricing for New Product/Service to be such that “Trial is Easy”
New Entrepreneur – Unknown Entity in the Market
No Trust Development with Consumers
Trial Price – Not Extremely Low
Pricing can be Adjusted at Later Stage
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
Page -10-
Open Q&A
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