Litas MagazineBy Scarlett Miller

My brief

“You have been commissioned by the northern

echo to produce a new magazine or newspaper

product. Your product could be in any style or

genre but it must be self financed through sales

or advertising. You must also product your

magazine for a specified audience segment

within 16-25 age group.”

How I intend to meet the brief

In order to meet the brief I ensured that I created a magazine idea

which;

Suited ABC1 in the North East

High quality magazine

Interest the target audience age of 16-25 and which is suitable

Twist and USP

Successful magazine which is self financed through advertising and

sales

Why Fashion/Women’s Lifestyle

Deep interest in fashion and styling, DIY culture

Including a women’s lifestyle aspect to the magazine therefore

making it a hybrid, to make it more unique and have a better USP

Read a lot of fashion and women’s lifestyle magazines therefore I

know what they include, so can bring fresh ideas to the market

My Aims

Create an inspirational fashion magazine for young budding fashion

lovers

Cover both designer and high street trends and items to ensure the

whole audience is catered for and feels comfortable reading the

magazine

Create a twist on the usual high fashion hybrid magazines

Emphasize the use and publicity of DIY Culture

USP & Gap in the Market

• DIY Culture

• Mix of high end and high st brands

• High fashion magazine for 16-25

Audience Profile

Mixture between Rahs and

Trendies

Aged between 16-25

90% female readership

ABC1 socioeconomic status

Well educated – in full time

job or education

On a mid range/high income.

Things to consider

Secondary audience will include readers of the Northern Echo,

parents, siblings and people in the fashion/beauty industry. In order

to keep the secondary target audience happy I must ensure;

No taboo language

No nudity

No inappropriate content

No false information

Briefing my idea

• First mock up opening page better

• Second mock up article page better

• Merge together

• Liked colour scheme

• Looked young and fun

• Liked mix of brands

How I can tailor to my audience

Mid range

price

Emotive

language Use unique,

interesting

information

Use young

models

Use similar

techniques used

by well known

magazines

Use handwritten

young styled

fonts

Have a balanced

image to text

ratio

Create an

interesting,

bold layout

Things to consider

My 4 golden rules;

Gather permission forms from locations before every photo- shoot outside of the studio

Not use models under the age of 16 and gather consent forms from all models

Not write any information that could offend others

Not use any false information from any source

Also be aware of the PCC

1

3

4

2

Genre Research

Handwritten fonts

One main alternate colour

Three colour scheme

Two colour scheme

Genre ResearchThree colour

schemeBold title, stands out

from background

Thorough

colour scheme

Colour scheme changes per

issue

Blocked text –

feature articles

Blocked

headlines

Genre ResearchFeature image on left page

Big drops caps

Large blocks of text - AB

Therefore

Strategies I will use;

• 3 colour scheme

• 3 different fonts to show importance

• Large drops cap

• Blocked text

Mock ups

Mock ups

1

Mock Up 1 Feedback

POSITIVE FEEDBACK; NEGATIVE FEEDBACK;

1. Image layout suits target

audience and attracts the eye

2. Pink accents work well and

make certain information

more eye catching

3. Countdown numbers on right

page are a good distraction

1. Text and images are

scattered, makes it look

like a cheaper produced

magazine

2. Not lots of text, can be

classed as good or bad

3. Images on right page look

like they don’t belong there

Mock ups

2

Mock up 2 Feedback

1. Colour scheme works well

2. Left page looks professional,

interesting banner layout

3. Headers and sub headers on

right page look professional

and well thought

1. Images need fitting properly,

looks cheaper produced due

to the images

2. Right page looks like there is

missing information

3. Lack of images on right side

POSITIVE FEEDBACK; NEGATIVE FEEDBACK;

Name

Good length, short and catchy, like Elle, Vogue and Look

Not described / unknown word, no real meaning, therefore isn't

linked to any particular style/genre

Looks like a high end fashion magazine name

Not an obvious name

Different

LITAS

Product outline

• 16 pages

• Monthly mag at £2.50

• Three feature articles per issue

• High fashion mag for 16-25

• High end and high st pieces

Contents

Features;Closet confidential

How to

Charity Shop Haul

Regulars;Horoscope

Hair trends

Beauty trends

Key pieces

Fonts and Colours

Fonts;Exmouth

Colours of autumn

Type writer

Wall flower

So lonely

Colours;

Article Details - Cover

Imagery; one main image, butterfly lighting, full body shot in a

studio, dressed to match the colour scheme and trends used in the

issue

Layout; simple, chic, high fashion look, blocked subtitles, one big

sell line at bottom of page in different font

Colours; black and white with a hint of orange and pink for

different sell lines

Fonts; bold, bright masthead. Blocked and typewriter text as sell

lines and small information. Handwritten as main sell line

Article Details - Contents

Imagery; images from the articles (no new photos)

Layout; two columns, title in blocked writing fitted around columns,

simple, chic

Colours; black, white, hints of orange and purple

Fonts; bold masthead, smaller typewriter font for body text, separate

font for page numbers

Article details – Article One

Closet confidential

Imagery; series of polaroid images on opening page, scattered images

on other pages

Layout; simple, chic, not too crammed and messy, one opening page,

rest body text with images placed

Colours; black and white with hints of orange

Fonts; bold masthead in handwritten font, colors of autumn for

quote inserts, typewriter for main body text

Article details – Article Two

How to

Imagery; step by step images for tutorials, lots of imagery

Layout; simple, not too busy, lots of images not much block text

Colours; purple, black white

Fonts; bold masthead, handwritten quote inserts, simple typewriter

font

Article details – Article Three

Charity shop haul

Imagery; street style images, a lot of imagery

Layout; simple, uncluttered, opening page simple intro, street style,

mini interviews

Colours; black white orange pink purples

Fonts; bold masthead, simple fonts with some handwritten

High range magazine strategy

One image used

Bold well known

title

Three

plain

different

style fonts

Feature sell line at

bottom of page in

big writing

Conclusions

• Printed in A4 size

• premium gloss 300gsm paper for the front cover with 4 pantone

colour printing

• contents on standard gloss 150gsm paper using 4 process colour

• perfect binding

• cost £2.50 per issue

• Printing 5500 copies

Distributor – Conde Nast – associates with vogue harpers bazaar etc.

Printing costs

TOTAL; £2022

Personnel Rates

Personnel Rate per hour

Photographer £20

Lighting assistant £12

Makeup artist £15

Hairdresser £15

Stylist £15

Journalist £12

Sub editor £12

Model £20

Researcher £10

TOTAL ; £1420

Equipment Rates

Equipment Rates per hour

Studio space rental £50

Flash lighting studio kit £40

Camera £25

QE indemnity insurance £150 per day

Travel £30

Photoshop £150

Props £-

TOTAL; £6735

Total expenditure

TOTAL; £10177

14%

66%

20%

Costing's

Personnel Equipment Printing

Advertising Rates

Expected Advertising Income;

£4527.72

Sales

• 5500 copies at £2.50 each

• 16 pages

• Monthly printed

• £2022 printing costs

• £13,750 from sales

• Leaving £11,728 profit from sales

Total profit

36%

16%

48%

Figures

Total Expenditure Advertising Income Sales Income

Total Net Profit - £8100.72

My brief

“You have been commissioned by the northern

echo to produce a new magazine or newspaper

product. Your product could be in any style or

genre but it must be self financed through sales

or advertising. You must also product your

magazine for a specified audience segment

within 16-25 age group.”

My Aims

Create an inspirational fashion magazine for young budding fashion

lovers

Cover both designer and high street trends and items to ensure the

whole audience is catered for and feels comfortable reading the

magazine

Create a twist on the usual high fashion hybrid magazines

Emphasize the use and publicity of DIY Culture

Thank youDo you have any

questions?