Litas MagazineBy Scarlett Miller

My brief

“”

“You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also product your magazine for a specified audience segment within 16-25 age group.”

How I intend to meet the brief

In order to meet the brief I ensured that I created a magazine idea which;

Suited ABC1 in the North EastHigh quality magazine Interest the target audience age of 16-25 and which is suitableTwist and USP Successful magazine which is self financed through advertising and sales

Why Fashion/Women’s Lifestyle

Deep interest in fashion and styling, DIY cultureIncluding a women’s lifestyle aspect to the magazine therefore making it a hybrid, to make it more unique and have a better USPRead a lot of fashion and women’s lifestyle magazines therefore I know what they include, so can bring fresh ideas to the market

My Aims

Create an inspirational fashion magazine for young budding fashion lovers

Cover both designer and high street trends and items to ensure the whole audience is catered for and feels

comfortable reading the magazineCreate a twist on the usual high fashion hybrid

magazines Emphasize the use and publicity of DIY Culture

USP & Gap in the Market

• DIY Culture• Mix of high end and high st brands• High fashion magazine for 16-25

Audience Profile

Mixture between Rahs and TrendiesAged between 16-2590% female readershipABC1 socioeconomic statusWell educated – in full time job or educationOn a mid range/high income.

Things to consider

Secondary audience will include readers of the Northern Echo, parents, siblings and people in the fashion/beauty industry. In order to keep the secondary target audience happy I must ensure;No taboo languageNo nudityNo inappropriate contentNo false information

Briefing my idea

• First mock up opening page better• Second mock up article page better• Merge together• Liked colour scheme• Looked young and fun• Liked mix of brands

How I can tailor to my audience

Mid range price

Emotive language Use unique,

interesting information

Use young models

Use similar techniques

used by well known

magazines

Use handwritten young styled

fonts

Have a balanced image to text ratio

Create an interesting, bold layout

Things to consider

My 4 golden rules;

Gather permission forms from locations before every photo- shoot outside of the studio

Not use models under the age of 16 and gather consent forms from all models

Not write any information that could offend others

Not use any false information from any source

Also be aware of the PCC

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34

2

Genre Research

Handwritten fonts

One main alternate colour

Three colour scheme

Two colour scheme

Genre ResearchThree colour schemeBold title, stands

out from background

Thorough colour scheme

Colour scheme changes per issue

Blocked text – feature articles

Blocked headlines

Genre ResearchFeature image on left page

Big drops caps

Large blocks of text - AB

Therefore

Strategies I will use;• 3 colour scheme• 3 different fonts to show importance• Large drops cap• Blocked text

Mock ups

Mock ups1

Mock Up 1 Feedback

“The photographs on the left

page look young and fun and

very effective”

“The pink accents work really well, they draw the eye to what you want us to read”

POSITIVE FEEDBACK; NEGATIVE FEEDBACK;

1. Image layout suits target audience and attracts the eye

2. Pink accents work well and make certain information more eye catching

3. Countdown numbers on right page are a good distraction

1. Text and images are scattered, makes it look like a cheaper produced magazine

2. Not lots of text, can be classed as good or bad

3. Images on right page look like they don’t belong there

Mock ups2

Mock up 2 Feedback

1. Colour scheme works well

2. Left page looks professional, interesting banner layout

3. Headers and sub headers on right page look professional and well thought

1. Images need fitting properly, looks cheaper produced due to the images

2. Right page looks like there is missing information

3. Lack of images on right side

POSITIVE FEEDBACK; NEGATIVE FEEDBACK;

“Clever mixture of fonts

throughout the article”

“The blocked title and different colour subtitle works really well and looks professional”

Name

Good length, short and catchy, like Elle, Vogue and Look

Not described / unknown word, no real meaning, therefore isn't linked to any particular style/genre

Looks like a high end fashion magazine name Not an obvious name

Different

LITAS

Product outline

• 16 pages• Monthly mag at £2.50• Three feature articles per issue• High fashion mag for 16-25 • High end and high st pieces

Contents

Features;Closet confidentialHow toCharity Shop Haul

Regulars;HoroscopeHair trendsBeauty trendsKey pieces

Fonts and Colours

Fonts;ExmouthColours of autumnType writerWall flowerSo lonely

Colours;

Article Details - Cover

Imagery; one main image, butterfly lighting, full body shot in a studio, dressed to match the colour scheme and trends used in the issueLayout; simple, chic, high fashion look, blocked subtitles, one big sell line at bottom of page in different fontColours; black and white with a hint of orange and pink for different sell lines Fonts; bold, bright masthead. Blocked and typewriter text as sell lines and small information. Handwritten as main sell line

Article Details - Contents

Imagery; images from the articles (no new photos) Layout; two columns, title in blocked writing fitted around columns, simple, chicColours; black, white, hints of orange and purpleFonts; bold masthead, smaller typewriter font for body text, separate font for page numbers

Article details – Article One

Closet confidentialImagery; series of polaroid images on opening page, scattered images on other pagesLayout; simple, chic, not too crammed and messy, one opening page, rest body text with images placedColours; black and white with hints of orangeFonts; bold masthead in handwritten font, colors of autumn for quote inserts, typewriter for main body text

Article details – Article Two

How to Imagery; step by step images for tutorials, lots of imageryLayout; simple, not too busy, lots of images not much block textColours; purple, black white Fonts; bold masthead, handwritten quote inserts, simple typewriter font

Article details – Article Three

Charity shop haulImagery; street style images, a lot of imageryLayout; simple, uncluttered, opening page simple intro, street style, mini interviewsColours; black white orange pink purplesFonts; bold masthead, simple fonts with some handwritten

High range magazine strategy

One image used

Bold well known title

Three plain different style fonts

Feature sell line at bottom of page in big writing

Conclusions

• Printed in A4 size• premium gloss 300gsm paper for the front cover with

4 pantone colour printing • contents on standard gloss 150gsm paper using 4

process colour• perfect binding• cost £2.50 per issue• Printing 5500 copies

Distributor – Conde Nast – associates with vogue harpers bazaar etc.

Printing costs

TOTAL; £2022

Personnel RatesPersonnel Rate per hour

Photographer £20

Lighting assistant £12

Makeup artist £15

Hairdresser £15

Stylist £15

Journalist £12

Sub editor £12

Model £20

Researcher £10

TOTAL ; £1420

Equipment Rates

Equipment Rates per hour

Studio space rental £50

Flash lighting studio kit £40

Camera £25

QE indemnity insurance £150 per day

Travel £30

Photoshop £150

Props £-

TOTAL; £6735

Total expenditure

TOTAL; £10177

14%

66%

20%

Costing'sPersonnel Equipment Printing

Advertising Rates

Expected Advertising Income;£4527.72

Sales

• 5500 copies at £2.50 each• 16 pages• Monthly printed • £2022 printing costs• £13,750 from sales• Leaving £11,728 profit from sales

Total profit

36%

16%

48%

FiguresTotal Expenditure Advertising Income Sales Income

Total Net Profit - £8100.72

My brief

“”

“You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also product your magazine for a specified audience segment within 16-25 age group.”

My Aims

Create an inspirational fashion magazine for young budding fashion lovers

Cover both designer and high street trends and items to ensure the whole audience is catered for and feels

comfortable reading the magazineCreate a twist on the usual high fashion hybrid

magazines Emphasize the use and publicity of DIY Culture

Thank you Do you have any questions?