Listrak Presentation For MTL + ECOMMERCE
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Transcript of Listrak Presentation For MTL + ECOMMERCE
![Page 1: Listrak Presentation For MTL + ECOMMERCE](https://reader034.fdocuments.in/reader034/viewer/2022042602/55b6e03cbb61eb6c268b45a7/html5/thumbnails/1.jpg)
©2015. All rights reserved. This presenta7on may not be recorded, copied, distributed or used without wri@en consent from Listrak.
Omni-Channel Personalization
Presented by: Ross Kramer
@ross_kramer
Contact Steve Wade: [email protected]
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Our Clients
Integrated Digital Marketing Platform
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The Customer Journey
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Benchmarks
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Broadcast Campaigns Triggered Campaigns
Transac2onal Campaigns
Direct Traffic Paid Search
Organic Search Social Media
Display Advertising Affiliates
Benchmarks
Email Marketing Revenue
25%
75% All other digital marketing revenue
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Benchmarks
Broadcast Emails
66% Triggered Emails 33%
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Benchmarks
Broadcast Campaigns • Open rate – 13.8% • Unique click rate – 1.56% • Conversion rate – 3.69% • Rev per email - $.05
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1.56%
Sample: 500 retailers that sent over 2M emails in 2014
Broadcast Campaigns
Distribution of Click-Through Rate
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More segmentation
Suppress inactives
List building
Send more email
Broadcast Campaigns
Distribution of Revenue Per Email
Sample: 230 retailers that sent over 5M email in 2014
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Benchmarks
Welcome Campaigns • Open rate – 35.1% • Unique click rate – 7.47% • Conversion rate – 11.72% • Rev per email - $.97
20%
Broadcast Campaigns
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Benchmarks
Browse and Abandon • Open rate – 37.3% • Unique click rate – 8.86% • Conversion rate – 4.11% • Rev per email - $.43
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Benchmarks
Shopping Cart Remarketing • Open rate – 29.9% • Unique click rate – 8.02% • Conversion rate – 21.73% • Rev per email - $2.39
1 # Campaign Revenue
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Benchmarks
Post Purchase • Open rate – 30.82% • Unique click rate – 5.74% • Conversion rate – 7.82% • Rev per email - $.48
10%
Broadcast Campaigns
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Benchmarks
Replenish • Open rate – 21.51% • Unique click rate – 3.63% • Conversion rate – 28.59% • Rev per email - $1.12
1 # Conversion Rate
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Benchmarks
Back In Stock • Open rate – 17.84% • Unique click rate – 9.34% • Conversion rate – 4.53% • Rev per email - $6.50
1 # Revenue per email
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Benchmarks
Recurring Automated Campaigns • Open Rate – 10.74% • Unique Click Rate – 1.31% • Conversion Rate – 3.32% • Rev per email - $.05
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Personalize all campaigns
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Recurring Automated Campaigns
23%
Broadcast Campaigns
77%
Increase in email program revenue 29%
Recurring Automated Campaigns
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bit.ly/Listrak2015
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More retailers are using shopping cart remarketing campaigns
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Personalization
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More messages
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Don’t rely on discounts
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Retailers are missing opportunities to engage customers on mobile devices
16.5% Responsive Site
6.4%
Responsive Emails
Top 500
16.5% Responsive Site
3.8%
Responsive Emails
Second 500
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Test. Test. Test.
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Send Time Testing
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Send Time Testing
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Send Time Testing
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Send Time Testing
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11AM
11PM
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Test what matters - timing
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Test what matters - timing
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Benchmarks
Broadcast Campaigns Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Send Count 1,723,221,384 1,771,087,014 1,673,987,629 1,885,412,631 1,641,154,967 1,070,032,263 1,179,109,636
Open Count 241,178,333 249,091,486 236,083,787 243,308,760 217,690,301 146,081,684 155,757,535
Open Rate 14.01% 14.14% 14.33% 13.02% 13.41% 13.92% 13.25%
Visit to conversion rate
3.75% 3.42% 3.41% 3.14% 3.54% 3.60% 3.64%
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Benchmarks
Broadcast Campaigns Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Send Count 1,723,221,384 1,771,087,014 1,673,987,629 1,885,412,631 1,641,154,967 1,070,032,263 1,179,109,636
Open Count 241,178,333 249,091,486 236,083,787 243,308,760 217,690,301 146,081,684 155,757,535
Open Rate 14.01% 14.14% 14.33% 13.02% 13.41% 13.92% 13.25%
Visit to conversion rate
3.75% 3.42% 3.41% 3.14% 3.54% 3.60% 3.64%
![Page 35: Listrak Presentation For MTL + ECOMMERCE](https://reader034.fdocuments.in/reader034/viewer/2022042602/55b6e03cbb61eb6c268b45a7/html5/thumbnails/35.jpg)
Benchmarks
Broadcast Campaigns Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Send Count 1,723,221,384 1,771,087,014 1,673,987,629 1,885,412,631 1,641,154,967 1,070,032,263 1,179,109,636
Open Count 241,178,333 249,091,486 236,083,787 243,308,760 217,690,301 146,081,684 155,757,535
Open Rate 14.01% 14.14% 14.33% 13.02% 13.41% 13.92% 13.25%
Visit to conversion rate
3.75% 3.42% 3.41% 3.14% 3.54% 3.60% 3.64%
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Benchmarks
Broadcast Campaigns Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Send Count 1,723,221,384 1,771,087,014 1,673,987,629 1,885,412,631 1,641,154,967 1,070,032,263 1,179,109,636
Open Count 241,178,333 249,091,486 236,083,787 243,308,760 217,690,301 146,081,684 155,757,535
Open Rate 14.01% 14.14% 14.33% 13.02% 13.41% 13.92% 13.25%
Visit to conversion rate
3.75% 3.42% 3.41% 3.14% 3.54% 3.60% 3.64%
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Modal Lightbox
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Free Gift With Purchase
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Exit modal
Exit Modal Welcome Series
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New subscriber sources
Entrance modal 86%
Exit modal 14%
Average Impact
16% List Growth
10%
Welcome Series Revenue Growth
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Welcome Series
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Shopping cart abandonment campaign
Email 1 – sent 3 hours after abandonment
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Shopping cart abandonment campaign
Email 1 – sent 3 hours after abandonment Email 2 – sent 2 days after email 1 Email 3 – sent 5 days after email 2
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Shopping cart nurturing campaigns
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Shopping cart nurturing campaigns
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Same three remarketing messages…
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Shopping cart nurturing campaigns
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
With three new messages
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Shopping cart nurturing campaigns
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Browse Abandon: Triggered Email #1
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Browse Abandon: Triggered Email #2
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Browse Abandon: Triggered Email #3
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Browse Abandon: Triggered Email #4
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Browse Abandon: Triggered Email #5
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In-‐Store Browse Abandon Triggered Email with Instagram images
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Recap • Be better than the benchmark • Test, Test, Test • Experiment on the weekends • Acquire and convert • Take abandonment retargeting to the
next level
Contact Steve Wade: [email protected]