Liquid Enhancer - Beverage Makeover

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EXCELLENCE THROUGH INTEGRITY SLUYS INTERNATIONAL LIQUID ENHANCER ADDING FUN AND EXCITEMENT BEVERAGE MAKEOVER

Transcript of Liquid Enhancer - Beverage Makeover

Page 1: Liquid Enhancer - Beverage Makeover

EXCELLENCE THROUGH INTEGRITYSLUYS INTERNATIONAL

LIQUID ENHANCERADDING FUN AND EXCITEMENT

BEVERAGE MAKEOVER

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LIQUID ENHANCERHISTORY

2011

2013

2012

Kraft MIO(March 2011)

Kraft MIO Energy(December 2011)

Coca-Cola Dasani Drops (October 2012)

DPSG Crush (December 2012)

Kraft MIO Fit(December 2012)

DPSG Hawaiian Punch (December 2012)

Kraft Crystal light(January 2013)

Coca-Cola Powerade Zero Drops(June 2013)

AriZona Beverages(October 2013)

PepsiCo Aquafina FlavourSplash(October 2013)

Kraft Kool-Aid(January 2013)

Nestlé Nestea(September 2013)

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LIQUID ENHANCEREXTENSIONS OF EXISTING BRANDS

Coca Cola realised the potential and soon embraced this emerging concept...

Dasani

Minute Maid

GlaceauVitamin Water

PoweradeZero

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LIQUID ENHANCER….which was soon followed by other brands

PepsiCoAquafina

NestléNestea

DPSGCrush

AriZonaIce Tea

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Liquid Enhancer is on trend: 1. Personalization People love mixing and deciding the flavour, intensity and sweetness;

2. Convenience Nicely packed in a 48 ml squeezer to carry, anywhere;

3. For today’s modern life Expectations are higher and fulfilled now with zero calories

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LIQUID ENHANCERPRODUCT INFORMATION

Liquid Enhancers are concentrated zero-calorie flavoring waters, milk or coffee and can also contain vitamins, minerals, electrolytes or other

functional ingredients.

ABOUT

ENHANCING A BEVERAGE:

PRODUCT APPLICATION

The liquid enhancer can be added

as desired

WaterSparkling waterDairyYogurt drinksAlmond milkSoy milkRice milk

Coconut milkProteinSoft drinksAlcoholic beveragesTeaCoffee

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SUCRALOSE

STEVIA

LIQUID ENHANCEROUR PRODUCTS

InfusionEnhancer

MineralEnhancer

MilkEnhancer

VitaminEnhancer

FlavourEnhancer

CA

D

K

B

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LIQUID ENHANCER

CoffeeEnhancer

GlowEnhancer

AminoEnhancer

EnergyEnhancer

DetoxEnhancer

IN DEVELOPMENT

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LIQUID ENHANCERLIST OF INGREDIENTS

FUNCTIONAL INGREDIENTS:

THERAPEUTICS AND ACTIVE AGENTS:

SWEETENERS:

VitaminsMineralsElectrolytesProteinCaffeineGuarana

Green coffee extractMelatoninL-TheanineGlucosamineChondroitinChamomile

CLA (conjugated linoleic acid)L-carnitineOmega-3DHA (Docosahexanoic acid)Quercetin

SucraloseSteviaMonk fruit

Honeyetc.

Acesulfame potassiumAspartameSaccharin

Neuromuscular agentsNutritional supplementsBlood modifying agentsetc.

HormonesDiabetes treatmentsRespiratory agentsGastrointestinal agentsGenitourinary agentsBiologics

Anti-pain agentsAnti-inflammatory agentsHeart and circulatory drugsAnti-cancer agentsAnti-infective agentsCentral nervous system agents

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LIQUID ENHANCERMARKET

2020$2.83 billion

2014$1.371

billion

The Global Water Enhancer Market Revenue

Estimated CAGR 12.8%

North America72%

Europe

Market Share

Major Players

Liquid enhancer has the potential to make a significant impact on sales of bottled water

Until now – limited presence in markets outside the US

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Liquid enhancer gives an individual and exciting colour and taste

profile to your product9-12 months best-before date

Low in calories48ml, very compact & portable bottle

Popular with athletic and fitness consumersOne bottle can last up to 30 servings

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SLUYS INTERNATIONAL

Originally established in 1931 as Sluys & Co by Mr. K. Sluys. Sluys International is now an established Duffel (B) based manufacturer of flavour.

The dynamic Sluys team is a reflection of artists, idealists and businessmen continuing to challenge new frontiers of taste and smell.

Sluys today is the only Malaysian family owned and -managed flavour house in Western Europe.

www.sluys.euNijverheidsstraat 12570 Duffel, Belgium

[email protected] +32 (0)3 490 03 30

WHERE SMELL, TASTE, SIGHT ARE BALANCED