Lions 2011

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7 DAILY NEWS ISSUES produced and distributed in Cannes

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THE ONLY PUBLICATION providing up-to-date coverage of all the Lions newsand must-have information in Cannes

LIONS DAILY NEWS•First to publish shortlists and winners in Cannes

• Reports on conferences, 50 seminars, 20 workshops and master classes and exhibitions

• Screening timetables

• Editorial specials, regional and territory reports onlocation shooting

CANNES LIONS INTERNATIONALFESTIVAL OF CREATIVITY•The creative event of the year

• The world’s only truly global meeting place forprofessionals in the communications industry

• 8,000 international delegates from 95 countries, 400 client organisations and a showcase of 23,000 pieces of creative work

• The whole industry in one place for the mostimportant 7 days of the year

• Lions Daily News in Cannes : the best place to network in Cannes

LIONS DAILY NEWSTHE OFFICIAL AND ONLY DAILY NEWS IN CANNES DURING FESTIVAL WEEK

LIONS WINNERSEDITIONA complete winners list fromall competitions distributedaround the world post-event



SUNDAY 19TH• Lions Festival Preview• Conference Profiles • Jury Profiles• Festival Themes

• Design• PR

MONDAY 20TH• Press Lions Shortlist• Outdoor LionsShortlist

• Media Lions Shortlist• Radio Lions Shortlist• Direct Lions Shortlist• Promo & ActivationLions Shortlist

• PR Lions Shortlist• Young Creatives Challenge

• Direct Marketing• Sales Promotion & Activation

• Profile: Warren Brown,BMF, Promo &Activation Lions JuryPresident

• Profile: AlexanderSchill, ServiceplanGroup,Direct LionsJury President

• Profile: TBC MediaLions Jury President

• Profile: Dave Senay,Fleishman-Hillard, PR Lions JuryPresident

TUESDAY 21ST• Direct Lions Winners• Promo & ActivationLions Winners

• PR Lions Winners• Direct Agency of theYear

• Young Lions PrintWinners

• Design Lions Shortlist• Cyber Lions Shortlist

• Sales Promotion & Activation

• Direct Marketing• Profile: Tony Granger,Young & Rubicam,Film & Press LionsJury President

• Profile: OliverAltmann, PublicisWorldwide, OutdoorLions Jury President

• Profile: EugeneCheong, Ogilvy AsiaPacific, Radio LionsJury President

WEDNESDAY 22ND• Media Lions Winners• Outdoor LionsWinners

• Radio Lions Winners• Media Agency of the Year

• Media Person of the Year

• Young Lions Media Winners

• Regional Report:S.E.Asia

• Territory Report: India• Territory Report: Turkey• Feature: CreativeLeadership Schools

• 3D Technologies• Synchronisation• Territory Report:Middle East

• Profile: Nick Law,R/GA, Cyber LionsJury President

• Profile: Luciano Deos,GAD', Design LionsJury President

THURSDAY 23TH• Cyber Lions Winners• Press Lions Winners• Design Lions Winners• Young Lions CyberWinners

• Interactive Agency of the Year

Special Report:South Africa

• Territory Report:Australia

• Territory Report: NewZealand

• Territory Report:California

• Regional Report:Scandinavia

• Profile: TBC Film CraftLions Jury President

• Profile: Jean-MarieDru, TBWA Worldwide,Creative EffectivenessJury President

FRIDAY 24TH• Film Shortlist• Film Craft Shortlist• Titanium & IntegratedCampaign Shortlists

Special Report:South/Central America

• Regional Report:Iberia

• Territory Report:S.Florida

• Regional Report:Central Europe

• Territory Report: NewYork City

• Film Commissionsand Incentives forCommercials

• Profile: TBC Titanium & IntegratedCampaign JuryPresident

SATURDAY 25TH• Film Winners• Film Craft Winners• Cannes Lions GrandPrix for Good

• Creative EffectivenessLions Grand Prix

• Titanium & IntegratedCampaign Winners

• Young Lions Winners• Young LionsMarketers Winners

• Advertiser of the Year• Agency of the Year• Independent Agencyof the Year

• Palme d'Or(Production House of the Year)

• Network of the Year

EDITORIAL CALENDAR

LIONS WINNERS EDITION 2011Published in July, this unique publication includes complete winners lists for all 13 competitions.

Distributed and read worldwide by Creative Directors, Heads of TV and Producers.



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‘THE MAN your man could smelllike’, the spot directed by TomKuntz of production companyMJZ Los Angeles, and createdby Wieden+Kennedy Portland,has won the Cannes Lions 2010Film Grand Prix. The spot fea-tures actor Isaiah Mustafa ina cheesy, deadpan — and veryfunny — quick-fire monologue,extolling the virtues of OldSpice body wash. “We couldn’t be more excitedby this honour,” creative di-rectors Jason Bagley and Eric

Baldwin told the Lions DailyNews. “It’s been so gratifyingto have people around the worldrespond so positively to thisspot. We have to credit ourcreative team, Craig Allen andEric Kallman, as well as theentire W+K Old Spice team,and our clients, for trustingus, and collaborating with usto create this kind of work.They are truly an amazing clientto work with and deserve hugecredit for supporting and en-couraging the work we’ve been

able to do together.” The spotwas produced by Jeff Scrutonand David Zander — and Zan-der gives full credit for the workto Kuntz and Scruton. “Everytime Tom and Jeff, and the cre-ative team of Craig Allen andEric Kallman, get together,they create magic,” Zandersaid. “It’s synergistic magic.Truly, they are amazing. Thefeeling I get is that I am over-whelmed and happy for thosethree guys. It’s turbo-charged,it’s incredible.” �

THE FIRST Film Craft Grand Prixhas gone to ‘The gift’, a film byCarl Erik Rinsch, and part ofthe five-film Parallel Lines proj-ect from Philips Cinema andRidley Scott Associates. ParallelLines is part of a global campaignto promote the “cinematic view-ing experience” offered by Philips’

range of TVs, and is a follow-upto the ‘Carousel’ short film de-veloped for the launch of thePhilips Cinema 21:9 TV thatwon the Film Grand Prix inCannes last year. The agency isDDB UK, and chief creative of-ficer for Philips is Neil Dawsonof DDB Worldwide. “We pro-

duced all five films with the sameintegrity, but I have to say that‘The gift’ was the first one thatreally jumped off the shelf,” Daw-son said. “It hasn’t been out thatlong, yet the viewing figures havebeen good. We had a target offive million visits on YouTubebefore the end of the year, butwe got over eight million in sevenweeks.” Dawson had high praisefor Rinsch, as well as RSA’s ex-ecutive producers Caspar De-laney and Kai Lu Hsiung. “ForKai and Casper to co-ordinatefive different jobs in some diffi-cult conditions, and still to comeout with something like this thatcaptures the imagination of thejury, that was monumental.” �

Everyone loves the manyour man smells like

NEW LIONSAND A NEWNAME AND SO another CannesLions comes to a close, andas ever we’re planningchanges to the Festival.We’re working towards intro-ducing a Cannes CreativeEffectiveness Lion, to honourthe link between creativityand effectiveness; and aBlack Lion, presented to aperson or company who hashad a lasting impact on theindustry. We are also intro-ducing a Cannes fringeevent, CannesAlso, whichtaps into the massive cre-ativity of Cannes delegateswith exhibitions of art, pho-

tography and sculpture, aswell as digital work, writingand film. And perhaps mostsignificantly, we are chang-ing the name of the CannesInternational AdvertisingFestival, which perhaps hasbeen overtaken by events of recent years. These aredecisions for a calm dayback at the office. Untilthen, we have another dayof seminars and workshopsto enjoy, and one hell of ashow tonight at the Awardsevening. Once the fireworkshave gone off at the ClosingGala, it’s all over for anotheryear. And what a year it’sbeen.�

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM SATURDAY, JUNE 26, 2010

FESTIVAL NEWS P1-13 FILM WINNERS P15-33 TITANIUM AND INTEGRATED WINNERS P35 -37 FILM CRAFT WINNERS P38 -40 FOCUS ON FILM COMMISSSIONS P41-49 FOCUS ON CENTRAL EUROPE P50-56 FEATURE: FILM CRAFT P58-63 GRAND PRIX FOR GOOD WINNERS P64I N S I D E

Philips is gifted a second Grand Prix Philip Thomas, Festival CEO

TITANIUM ANDINTEGRATEDGRANDS PRIXTHE TITANIUM Grand Prix hasgone to Twelpforce, the socialmedia, customer care cam-paign by Crispin Porter +Bogusky, for electrical retailerBest Buy. The Twelpforce is a“viral army” of over 2,000Best Buy employees, whosolve customer problems viaTwitter. The service has nearly15,000 followers and is grow-ing. The Integrated Grand Prixhas gone to Livestrong, thecancer-awareness campaignfor the Nike Livestrong Foun-dation, by Wieden+Kennedy(W+K), Portland. “It is quitean honour for Nike Livestrong,and W+K, to be recognisedfor this integrated campaign,”said Tyler Whisnand,Wieden+Kennedy creativedirector, Nike. “The campaignis about engagement and apromise that we are strongertogether. It’s about the mil-lions of survivors who contin-ue to fight. And of course, it’sabout you.” Mark Fitzloff,W+K executive creative direc-tor said: “Winning a GrandPrix for our work on behalf ofan organisation like Live-strong is a tremendous hon-our. We are especially proudof the fact that the digitalcomponent has been so wellreceived. And we made arobot for the Tour de France.How cool is that?”

‘THE MAN your man could smelllike’, the spot directed by TomKuntz of production companyMJZ Los Angeles, and createdby Wieden+Kennedy Portland,has won the Cannes Lions 2010Film Grand Prix. The spot fea-tures actor Isaiah Mustafa ina cheesy, deadpan — and veryfunny — quick-fire monologue,extolling the virtues of OldSpice body wash. “We couldn’t be more excitedby this honour,” creative di-rectors Jason Bagley and Eric

Baldwin told the Lions DailyNews. “It’s been so gratifyingto have people around the worldrespond so positively to thisspot. We have to credit ourcreative team, Craig Allen andEric Kallman, as well as theentire W+K Old Spice team,and our clients, for trustingus, and collaborating with usto create this kind of work.They are truly an amazing clientto work with and deserve hugecredit for supporting and en-couraging the work we’ve been

able to do together.” The spotwas produced by Jeff Scrutonand David Zander — and Zan-der gives full credit for the workto Kuntz and Scruton. “Everytime Tom and Jeff, and the cre-ative team of Craig Allen andEric Kallman, get together,they create magic,” Zandersaid. “It’s synergistic magic.Truly, they are amazing. Thefeeling I get is that I am over-whelmed and happy for thosethree guys. It’s turbo-charged,it’s incredible.” �

THE FIRST Film Craft Grand Prixhas gone to ‘The gift’, a film byCarl Erik Rinsch, and part ofthe five-film Parallel Lines proj-ect from Philips Cinema andRidley Scott Associates. ParallelLines is part of a global campaignto promote the “cinematic view-ing experience” offered by Philips’

range of TVs, and is a follow-upto the ‘Carousel’ short film de-veloped for the launch of thePhilips Cinema 21:9 TV thatwon the Film Grand Prix inCannes last year. The agency isDDB UK, and chief creative of-ficer for Philips is Neil Dawsonof DDB Worldwide. “We pro-

duced all five films with the sameintegrity, but I have to say that‘The gift’ was the first one thatreally jumped off the shelf,” Daw-son said. “It hasn’t been out thatlong, yet the viewing figures havebeen good. We had a target offive million visits on YouTubebefore the end of the year, butwe got over eight million in sevenweeks.” Dawson had high praisefor Rinsch, as well as RSA’s ex-ecutive producers Caspar De-laney and Kai Lu Hsiung. “ForKai and Casper to co-ordinatefive different jobs in some diffi-cult conditions, and still to comeout with something like this thatcaptures the imagination of thejury, that was monumental.” �

Everyone loves the manyour man smells likeNEW LIONSAND A NEWNAME AND SO another CannesLions comes to a close, andas ever we’re planningchanges to the Festival.We’re working towards intro-ducing a Cannes CreativeEffectiveness Lion, to honourthe link between creativityand effectiveness; and aBlack Lion, presented to aperson or company who hashad a lasting impact on theindustry. We are also intro-ducing a Cannes fringeevent, CannesAlso, whichtaps into the massive cre-ativity of Cannes delegateswith exhibitions of art, pho-

tography and sculpture, aswell as digital work, writingand film. And perhaps mostsignificantly, we are chang-ing the name of the CannesInternational AdvertisingFestival, which perhaps hasbeen overtaken by events of recent years. These aredecisions for a calm dayback at the office. Untilthen, we have another dayof seminars and workshopsto enjoy, and one hell of ashow tonight at the Awardsevening. Once the fireworkshave gone off at the ClosingGala, it’s all over for anotheryear. And what a year it’sbeen.�

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

SATURDAY, JUNE 26, 2010

FESTIVAL NEWS P1-13 FILM WINNERS P15-33 TITANIUM AND INTEGRATED WINNERS P35 -37 FILM CRAFT WINNERS P38 -40 FOCUS ON FILM COMMISSSIONS P41-49

FOCUS ON CENTRAL EUROPE P50-56 FEATURE: FILM CRAFT P58-63 GRAND PRIX FOR GOOD WINNERS P64

I N S I D E

Philips is gifted a second Grand PrixPhilip Thomas, Festival CEO

TITANIUM ANDINTEGRATEDGRANDS PRIXTHE TITANIUM Grand Prix hasgone to Twelpforce, the socialmedia, customer care cam-paign by Crispin Porter +Bogusky, for electrical retailerBest Buy. The Twelpforce is a“viral army” of over 2,000Best Buy employees, whosolve customer problems viaTwitter. The service has nearly15,000 followers and is grow-ing. The Integrated Grand Prixhas gone to Livestrong, thecancer-awareness campaignfor the Nike Livestrong Foun-dation, by Wieden+Kennedy(W+K), Portland. “It is quitean honour for Nike Livestrong,and W+K, to be recognisedfor this integrated campaign,”said Tyler Whisnand,Wieden+Kennedy creativedirector, Nike. “The campaignis about engagement and apromise that we are strongertogether. It’s about the mil-lions of survivors who contin-ue to fight. And of course, it’sabout you.” Mark Fitzloff,W+K executive creative direc-tor said: “Winning a GrandPrix for our work on behalf ofan organisation like Live-strong is a tremendous hon-our. We are especially proudof the fact that the digitalcomponent has been so wellreceived. And we made arobot for the Tour de France.How cool is that?”

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