Cannes Lions 2011 Winners for Design

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Cannes Lions 2011 Winners for Design

Transcript of Cannes Lions 2011 Winners for Design

D

N IG ES

Grand Prix

Grand Prix DesignTHE COSMOPOLITAN DIGITAL EXPERIENCEBrand: The Cosmopolitan of Las Vegas Agency: DIGITAL KITCHEN, Chicago, IL Industry: Transport & Tourism Media: Design & Branding

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Gold

Gold DesignLightwallBrand: BMW Agency: Serviceplan, Munich Industry: Automotive & Services Media: Outdoor Language: English Chief Creative Officer: Alexander Schill Creative Director: Maik Kaehler, Christoph Nann, Alexander Schill Copywriter: Andreas Schriewer Art Director: Roman Becker, Savina Mokreva, Manuel Wolff Exceed Maximum

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Gold DesignHomemade Is BestBrand: IKEA Agency: Forsman & Bodenfors, Gteborg Industry: House, Garden & Pets Media: Direct Market Copywriter: Anders Hegerfors, Fredrik Jansson Art Director: Staffan Lamm, Christoffer Persson Photography: Agent Bauer, Carl Kleiner

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Gold DesignBurmaBrand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine

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Gold DesignDespair WhirlpoolBrand: Yang Ai Agency: Leo Burnett, shanghai Industry: Public interest & Non-profit Media: Ambient & Interactive Executive Creative Director: Gordon Hughes, Amanda Yang Creative Director: Forest Young Copywriter: Donna Dong, Amanda Yang Art Director: Haibo Huang, Gordon Hughes, Weijun Lin, Handsome Wong, Amanda Yang, Forest Young Photography: Henry Gan, Dean Lee

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Gold DesignPLAYING THE UNDERGROUNDBrand: Jeudi Agency: Jung von Matt, Hamburg Industry: Culture, Recreation & Sport Media: Design & Branding Executive Creative Director: Sascha Hanke Creative Director: Jo Marie Farwick, Tobias Grimm, Jens Pfau Copywriter: Florian Hoffmann Art Director: Benjamin Busse

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Gold DesignCENAKOVSKIBrand: Thtre du Nouveau-Monde Agency: Cossette, Montreal, QC Industry: Culture, Recreation & Sport Media: Design & Branding Chief Creative Officer: Michel de Lauw Executive Creative Director: Antoine Bcotte, Carlos Garavito Creative Director: Barbara Jacques Copywriter: Franois Forget Art Director: Marc-Andr Rioux

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Gold DesignSTORIES FROM THE STREETBrand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Executive Creative Director: Richard Muntz Creative Director: Richard Muntz, Keith Nicolas Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith

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Gold DesignALMOST EXTINCTBrand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Creative Director: Oliver Maltby

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Gold DesignTAMIYA CALENDARBrand: Tamiya Agency: TBWA, Bangkok Industry: Toys & Games Media: Design & Branding Chief Creative Officer: Thirasak Tanapatanakul Executive Creative Director: Thirasak Tanapatanakul Creative Director: Tienchutha Rukhavibul Art Director: Manasit Imjai, Tienchuths Rukhavibul, Thirasak Tanapatanakul

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Gold DesignCHEMICAL REACTIONBrand: Shu's Production Agency: Ogilvy, Tokyo Industry: Professional & Public services Media: Design & Branding Executive Creative Director: Shingo Ichimura, David Morgan Copywriter: Batistuta Bazooka Art Director: Yasutaka Akagi

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Gold DesignTHE INTERACTIVE COAL-GATEBrand: BBDO Agency: BBDO, Dusseldorf Industry: Corporate self-promo Media: Design & Branding Chief Creative Officer: Christian Mommertz, Wolfgang Schneider Executive Creative Director: Carsten Bolk Copywriter: Isabel Campagna Art Director: Achim Metzdorf

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Gold DesignLOVE BLOSSOMS HEREBrand: Mother's Pride Agency: Out of the Box, New Delhi Industry: Education Media: Design & Branding Chief Creative Officer: Viral Pandya Creative Director: Guneet Pandya, Sabu Paul Copywriter: Guneet Pandya, Viral Pandya, Sabu Paul Art Director: Guneet Pandya, Viral Pandya

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Gold DesignTHE UNBELIEVABLE IS FOUND AT EMILIANOBrand: Hotel Emiliano Agency: JWT, So Paulo Industry: Transport & Tourism Media: Design & Branding Chief Creative Officer: Mario D'Andrea Creative Director: Roberto Fernandez Copywriter: Luiz Filipin Art Director: Sthefan Ko

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Gold DesignI AM ONE THOUSANDAgency: Cossette, Montreal, QC Industry: Public interest & Non-profit Media: Design & Branding Chief Creative Officer: Michel de Lauw Executive Creative Director: Antoine Bcotte, Carlos Garavito Creative Director: Barbara Jacques Copywriter: Patricia Doiron Art Director: Richard Blanger Photography: ENABLIS

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Gold DesignGOING GOING GONE RED!Brand: Richard House Agency: The Partners, London (England) Industry: Public interest & Non-profit Media: Design & Branding Creative Director: Jack Renwick

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Gold DesignSPITAgency: Ogilvy, shanghai Industry: Public interest & Non-profit Media: Design & Branding Executive Creative Director: Kevin Lee Creative Director: Kevin Lee, Kelvin Leong, Kit Ong Copywriter: Adams Fan, Kit Ong Art Director: Siwen Bao, Hua Deng, Kevin Lee, Kelvin Leong, Robin Wu, Kun Xiao, Lei Zhang Photography: Adams Fan, Bai He

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Gold DesignNOT YOUR EVERYDAY EVERYDAYBrand: Monoprix Agency: Havas City, Paris Industry: Retail & Distribution Media: Design & Branding Creative Director: Florence Bellisson Copywriter: Dominique Marchand Art Director: Jean-Michel Alirol, Pierre Boutin

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Gold DesignGRAPHIC EXPLANATIONBrand: Pie International Agency: Tokyu Agency,Inc., Tokyo Industry: Media & Publishing Media: Design & Branding Creative Director: Tatsuki Ikezawa Copywriter: Hiroyuki Nishio Art Director: Tatsuki Ikezawa

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Gold Design2010 OPEN TITLESBrand: OFFF Festival Agency: The Mill, New York City, NY Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Jeff Stevens Art Director: Emmett Dzieza

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Gold DesignBalloonsBrand: MTV Agency: Loducca, So Paulo Industry: Media & Publishing Media: Design & Branding Market: Brazil Language: English Creative Director: Pedro Guerra, Guga Ketzer, Marco Monteiro, Cassio Moron Copywriter: Dulcdio Caldeira, Andr Faria, Guga Ketzer Photography: Alexandre Ermel Director: Duldicio Caldeira

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Gold DesignBASISBIBELAgency: Gobasil, Hamburg Industry: Media & Publishing Media: Design & Branding Creative Director: Eva Jung, Nico Mhlan Art Director: Oliver Popke

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Gold DesignSOUR/MIRROR

Brand: Interactive Music Video Agency: Masashi + Qanta + Saqoosha + Hiroki, Tokyo Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Masashi Kawamura Art Director: Masashi Kawamura Director: Masashi Kawamura, Hiroki Ono, Qanta Shimizu

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Gold DesignWALL OF FAMEBrand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Design & Branding Creative Director: Christian Fritsche, Christoph Ghwiler, Simon Jasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Ghwiler, Michael Gtz, Samuel Wei Art Director: Simon Jasper Philipp, Florian Schimmer, Stefan Walz Photography: Nordstern Studio, Sarah Illenberger

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Gold DesignTHE COSMOPOLITAN DIGITAL EXPERIENCEBrand: The Cosmopolitan of Las Vegas Agency: DIGITAL KITCHEN, Chicago, IL Industry: Transport & Tourism Media: Design & Branding

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Gold DesignMR. LEE, TAILOR TO SUPERHEROES AND VILLAINSBrand: PlayStation Agency: Leo Burnett, Madrid Industry: Toys & Games Media: Design & Branding Executive Creative Director: Chacho Puebla Creative Director: Juan Christmann, Juan Sevilla Copywriter: Juan Christmann Art Director: Bruno Nakano, Juan Sevilla

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Gold DesignBOTA BOTA, SPA-ON-WATERBrand: Bota Bota Agency: Sid Lee, Montreal, QC Industry: Culture, Recreation & Sport Media: Design & Branding

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Gold DesignGOOD LIFEBrand: ICA Agency: King, Stockhol