Linking AdWords to Analytics
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Transcript of Linking AdWords to Analytics
![Page 1: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/1.jpg)
How to link Google AdWords to Google Analytics
Theresa B. Clarke, Ph.D.Professor of Marketing
James Madison University
![Page 3: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/3.jpg)
2. Click the Reporting & Tools tab. Then click Google Analytics from the Dropdown menu.
![Page 4: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/4.jpg)
3. Select “I already have a Google Analytics account. Please link it to this AdWords account.”
![Page 5: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/5.jpg)
4. From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to (you should see your site listed here). Keep the checkboxes
selected on this page Click Link my account.
![Page 6: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/6.jpg)
5. Click Yes, Continue here.
![Page 7: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/7.jpg)
After completing the prior step, it should take you back to your AdWords page like the one below. And….
![Page 8: Linking AdWords to Analytics](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4e13abb61eb894e8b45ab/html5/thumbnails/8.jpg)
…you should receive a confirmation email like the one below.
See Blackboard for how to receive credit for this assignment.