LinkedIn Publisher Offerings InShare - March 2013
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Publisher Offerings – InShare pluginMarch 2013
Connect your brand to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals.
***19
116MUnique visitors per quarter
Languages
9.8BPage views per month
Countries
200
Source: comScore Q4 2012 for Page views and Unique visitors
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2 4 817
32
55
90
145
202
LinkedIn Members (Millions)
187
200M+Members worldwide
202
Use LinkedIn 5X more to get professional content and insights than they use our job properties2
2X more likely to trust info from LinkedIn compared to competitors1
Follow companies for professional content and insights
Our context is a trusted environment where users crave relevant content and insights
3Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
The value we bring to our members
IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search
InsightsBe great at what you doHome Page, LinkedIn Today, Groups
Work wherever our members work
EverywhereMobile, APIs, Plug-InsDesktop
Rolodex, Resume, Business Card
Newspapers,
Trade Magazines, Events
Value to Publishers
Increased content distribution
Exposure to LinkedIn’s high quality audience
Brand Awareness – publisher slice page
Traffic
Access to unique data and insights
LinkedIn offers publisher partners a host of benefits, including …
Your content reaches many areas of the LinkedIn ecosystem
Top Headline Emails
Mobile
Homepage news module
LinkedIn Today
Groups
Connections
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Network Update Stream
LinkedIn Today homepage module
7 article slots, moves down stream
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News on the new LinkedIn Profile
How sharing appears on LinkedIn Today
LinkedIn Today shows the most shared news on
LinkedIn Today provides info on who
is sharing what
Articles are organized by publisher and
industry Members can follow individual publishers
and industries
Most shared publishers are displayed as Top Sources
10
How sharing appears on the Profile
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Add InShare and receive a Publisher Slice Pagehttp://www.linkedin.com/today/bloomberg.com
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Publisher slice page – feature your brand on LinkedIn
On the LinkedIn profile – part of a professional’s identity
On LinkedIn Today – discover and follow sourcesViral discovery on Network Update Stream
LinkedIn Share Tools - InShare plugin and Share API
http://linkedin.com/publishers
1 2
Select publishers using LinkedIn Share
Sharing interface – desktop web (via InShare plugin)
Articles can be shared as updates…
Or shared directly with connections.
Or shared with groups…
Sharing interface – mobile web (via InShare plugin)
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Sharing interface – mobile apps (via Share API)
Associated Press iPhone app
TechCrunch iPad app
“Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
In November 2010, Linkedin ranked 29th among Business Insider referring sites. By May 2011, Linkedin has vaulted into the top ten referrers.
Linkedin referral users have a higher number of page views per session and a lower bounce rate than the site average.
Bridget WilliamsVP Business Development, Business Insider
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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
Since Jan 2011, referral trafficfrom LinkedIn is up over 50x
Referral Visits from LinkedInto Business Insider
LinkedIn is driving traffic and engagement for publishers across the web
Mike Rodov,
Director of BD
Seeking Alpha
MG Siegler
TechCrunch
“LinkedIn users have very high page views per visit compared to our other distribution partners”
“Yes, LinkedIn, the professional social network ... is now by far our 2nd biggest referrer of social traffic.”
Bruce Upbin, Managing Director, Forbes: "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence."
Andrew Lipsman, VP Industry Analytics, comScore: “the trend you’re honing in on, and that I see, too, is a lot more ‘InSharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”
LinkedIn is driving traffic and engagement for publishers
“Traffic from LinkedIn to BBC News jumps tenfold in six months.”
“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”
Sarah Marshall
Journalism.co.uk
Raju Narisetti
Former Managing Editor
Washington Post
“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."
“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase! And these users visit our site more frequently than our site avg."
Meghan Peters
Community Manager
Mashable
Mark Kaufman
Former AVP Audience Dev
CNET
LinkedIn Share drives high clicks back to publishers
For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter.” Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On LinkedIn, however, your future bosses and employees are watching. People think before they share.”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter
Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
Case Studies
PublisherReach (Sept ’11 Comscore PVs)
Increase in LinkedIn referrals after InShare
Business Insider 27M50X increase; 900K referrals/month in July,
September #s should be well above 1M
CNET.com 233M 10X increase
BBC.co.uk 207M 10X (without even yet adding InShare)
[Large global news publisher – horizontal categories]
>1 Billion TBD, multiple X
[Large finance publisher –market news and commentary]
between 125-150M 11X increase on a 40K referrals/month base
[Large finance magazine publisher –world market news]
between 125-150M 9X increase
[Large finance magazine publisher – domestic]
Between 100-125M 18X increase
Washington Post 192M 4X increase
Seeking Alpha 59M Multiple X
Mashable 20M Multiple X
Techcrunch 25M Multiple X
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Share button code for web and mobile: https://developer.linkedin.com/publishers
Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication
receive your publisher page, please contact [email protected] after integrating the share button
Resources
Thank you