LinkedIn Job Search Fundamentals Part II

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Meet Lindsey

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Be Smart: Implement the “no-brainers”

Be Found: Think like a recruiter

Be Top-of-Mind: Increase your visibility

Be an Insider: Make the most of your connections

Be Savvy: Overcome specific challenges

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Agenda

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Ask a question: webinars@linkedin.com

http://learn.linkedin.com/jobseeker/faq.html

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Be Smart

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Implement the “no-brainers”

1.  Complete your profile to 100% 2.  Upload your existing contacts 3.  Sign up for daily job emails

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Be Found

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Profile Improvement Strategy

1.  Search job postings to determine keywords

2.  Search role models’ profiles for ideas

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“Make sure you incorporate a lot of keywords for the kind of job you’re looking for. As a recruiter, I run searches through LinkedIn and I look for the key requirements of [each available] job. I look for very specific skills, so have these in your profile.”

-  Cyndi Klein, technical recruiter, Rackspace

1. Search job postings to determine keywords

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Lance Wen

Juliana Wright

Randy G.

Seth Clarke

Determine keywords

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Determine keywords

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Determine keywords

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Determine keywords

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Find more job postings to search for keywords

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Develop a strong, keyword-aware headline

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Don’t say “unemployed”

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✗ Unemployed Greater New York City Area Financial Services

Announce your availability and goal…

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Technical Product Manager with 10+ Years Experience Seeking New Opportunity Greater New York City Area Information Technology and Services

✓

Sell yourself more subtly…

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Technical Product Manager with 10+ Years Experience in Corporate and Start-Ups Greater New York City Area Information Technology and Services

✓

If you have two interests…

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Highly Motivated Technical Product Manager / Technology Salesperson Greater New York City Area Information Technology and Services

✓

2. Search role models’ profiles for ideas

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Lance Wen

Juliana Wright

Randy G.

Seth Clarke

Role models provide ideas for…

•  Strong profile headlines •  Summary Statement wording •  Employers to research •  LinkedIn Groups to join •  Connections and other role models

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Success Story

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Be consistent across social media

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Write a keyword-rich Summary Statement

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Add keywords to Specialties & Skills sections

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How to add skills to your profile

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Join groups to support your personal brand

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Job Seeker Premium

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Be Top-of-Mind

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of jobs are found through networking

70% 30

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

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Visibility Strategy

1.  Show up on people’s Home screens with status updates 2.  Do “small goods” 3.  Turn LinkedIn Group participation into one-on-one

networking relationships

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1. Show up: frequently update your status

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Success Story

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2. Do “small goods”

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3. Turn LinkedIn Groups into one-on-one networking relationships

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Sam Welling

Sam Welling

Jenny Sanders

Rachel Christen

Reply privately in discussions

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Richard Matt

Richard Matt

Reply privately in discussions

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Richard Matt

RE: Bouncing Back from Job Loss

Richard, Thanks for posting such an interesting article. In the past, I’ve… May I send you a connection request and keep in touch on issues regarding job loss? I’d be happy to assist you in any way and would be

Be an Insider

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“If I were looking for my next opportunity, I would spend 75-85% of my time identifying contacts in my professional network that work for companies that have the right cultural reputation and that would allow me to be challenged, impactful and professionally happy.”

- Zachary Simon, Director, Global Executive Talent Acquisition Eaton Corporation

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Tap your connections

1.  Target companies where you have connections, even if no job is immediately available

2.  Determine specific target position(s) and request introductions to recruiters and others

3.  Apply for the jobs 4.  Follow up with hiring managers/recruiters

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Step 1: Create a list of target companies

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(55)

(18)

Live demo of Company page features

http://www.linkedin.com/company/ibm

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Jon L.

Jason Baeta

Shreya Padmanabhan

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Jeff Banke

Sarah Hyland

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Reach out to a connection

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…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved the recent Watson news -- and would be interesting to learn more about your experience at the company. Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight. Thanks and all the best, Lindsey

Working at IBM

Greg Roulette

“Keep in mind the mentality of a recruiter. His or her number one priority is filling the open positions that are currently on their respective desk, not helping find people their next opportunity.” - Zachary Simon, Director, Global Executive Talent Acquisition

Eaton Corporation

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Step 2: Determine specific position(s) to target

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(55)

Barbara Salinas Career Strategist Resume Writer

Request introductions

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Barbara, I’m very excited about a technical product manager position that is available at Vanessa’s company and I saw that you are connected to her. As you know, I am passionate about my work and eager to contribute to a strong team. I’m particularly excited about the work this company is doing in mobile. Would you be willing to introduce me to Vanessa so I can learn more about the position? Thank you for considering my request.

Referral to Vanessa

Barbara Salinas

Barbara Salinas

Lindsey Pollak Career & Workplace Expert / LinkedIn Spokesperson

Tell Barbara Salinas why you want to get introduced (may get forwarded to Vanessa Wreck)

Vanessa Wreck Technical Product Manager

Find other insiders

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Zoe Childs

Rebecca Fox

Richard Halleny

Step 3: Apply for the Job(s)!

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Step 4: Follow up

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Richard Halleny

Step 4: Follow up

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Richard: Richard is

Richard’s

Richard, I recently applied for the technical product manager position you posted here on LinkedIn (#12345) and I wanted to express my excitement about the possibility of joining the Adobe team. I have 10 years experience in the field with a special expertise in leading cross-functional teams. I’m also a longtime fan of your CS products and would be honored to work on the team developing new CS features. Thank you for considering my application. Please let me know if I can share any additional information or qualifications.

“The worst thing is when you can tell someone is sending mass emails. Customize your approach to each position or person. We don’t want someone who just wants to get a job anywhere. We want someone who is passionate about working here. Make us feel special!”

-  Cyndi Klein, technical recruiter, Rackspace

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The InMail Guarantee

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Be Savvy

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1. Change your contact settings

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Contact Lindsey for:

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2. Alter your badge settings

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3. Hide your activity broadcasts

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“The biggest thing to do is to have a credible, honest, rationale for the gap in your resume. Don’t try to hide it. Don’t try to falsify what you’ve done. The second thing is to be able to talk about what you did during that time, whether it’s paid or unpaid work.”

-  Debbie Biondolillo, former VP of HR, Apple

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Explaining long-term unemployment

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For the past year, Lindsey has provided freelance social media consulting for several clients and nonprofit organizations. She is eager to return to a fulltime position as a social media or community manager. From 2008 to 2012, Lindsey served as a social media coordinator for XYZ Corporation, launching and managing their first Twitter feed and creating a social media handbook for employees. Prior to that…

Explaining other gaps

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Lindsey Pollak is a corporate generalist attorney with substantial in-house legal experience. For the past three years, Lindsey has focused on raising her family and she is now eager to re-enter the legal industry as an in-house counsel for a small to medium sized company. She is CLE compliant for the current year. From 2000 to 2008, Lindsey served as…

2. Highlight volunteer work

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Success Story

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1. Explain your career change in your headline

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Experienced College Instructor Seeking Role in Corporate Training Greater New York City Area Professional Training & Coaching

2. Explain the career change in your Summary

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After a 15-year career as a communications instructor at XYZ College, I am excited to apply my skills to the corporate sector as an in-house or contract trainer. My areas of expertise include presentation skills, business writing and effective negotiation…

3. Participate in new LinkedIn Groups

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4. Engage your network

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Juan Gutierreze

Lindsey Pollak<lindseypollak.com>

Juan, You’ve always been so supportive of me, so I wanted to reach out and let you know that I’m making a career change. I’m in the midst of transitioning from my role as a college instructor into the world of corporate training. I’m really excited to make the move! Would you have some time in the next few weeks for a brief phone chat so I can seek your advice on the transition? I’d really value your perspective. Thank you,

Success Story

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Be Smart: Implement the “no-brainers”

Be Found: Think like a recruiter

Be Top-of-Mind: Increase your visibility

Be an Insider: Make the most of your connections

Be Savvy: Overcome specific challenges

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Summary

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Questions

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Visit our FAQ Website

http://learn.linkedin.com/jobseeker/faq.html

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