Linkedin marketing: I signed up for linkedin. Now what?
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Do you ever wish that you could get more in-bound B2B sales leads from Linkedin? Getting your profile exactly right is one of the vital first steps. By using the simple 6 Ps structure, you can write a Linkedin profile that grabs the attention of ideal prospects and magnetically attracts more in-bound sales leads, For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, [email protected], +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.
Transcript of Linkedin marketing: I signed up for linkedin. Now what?
Social media marketing: I signed up for Linkedin. Now what?
Have you signed up for a Linkedin account and now find yourself wondering what on earth you should do with it?
Which will put you streets ahead of most other B2B salespeople who don’t get any business from Linkedin or social media.
Decide on your objectives! What do you want to achieve on Linkedin? Increase engagement with existing customers? Find new prospects? Or build awareness of you and your brand?
Have a story to tell! People don’t like to be sold to. But humans are hard-‐wired to find well-‐told stories irresistibly persuasive. If you can tell a coherent
story about your product or service, you won’t have to sell AND you’ll never be stuck for what to say in posts, messages and updates (unlike most other people in B2B sales).
Get social! If you’re going to make social media marketing work for you, you have to actually be sociable (the clue’s in the name!). This means making the like, share and comment buttons your friend on a regular basis – don’t worry, it only takes a couple of
minutes each time and it builds engagement and brand awareness with the people you want to do business with.
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Helping you get more leads from Linkedin in 3 easy steps W: tommallens.com E: [email protected]
T: 01926 678 920 M: 07917 005 938 @TomMallens
If you can get the following 3 key areas right, you’ll be set to start getting more in-‐bound leads and warm phone calls.
Put these 3 simple points into action and you’ll get yourself and your B2B social selling off to a GREAT start (and start to get more leads & opportunities)!
