I have a LinkedIn profile.. Now what?
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I have a LinkedIn Profile…Now what?
Presented toSMA Southern New EnglandMarch 11, 2009
Tim StantonSr. Account Executive(603)[email protected]
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Agenda
• LinkedIn Overview• The LinkedIn Network• Why LinkedIn is Different? • How Professionals Use LinkedIn• Your Professional Brand• Your Network and Relationships• Advertise Your Expertise• Learn from Your Network• Q&A
Tim StantonSenior Account Executive, Corporate Solutions, LinkedIn
Region: Greater Boston Area
Industry: Computer Software
Public Profile: http://www.linkedin.com/in/timstanton
Connections: 500+ Recommendations: 8
Email: [email protected]
Phone: 603-898-3116
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LinkedIn Overview
LinkedIn is the world’s most powerful business network
Built upon trusted professional relationships & connections
Business-focused
Provides access to people, jobs & opportunities
Helps professionals be more productive
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Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
Network Membership & Reach
Over 36 million professionals*~2 million members joinper monthRoughly 1 new sign-upper second
200 countriesEnglish, Spanish, Frenchand now German! 150 industriesMembers from all five hundredof the Fortune 500
LinkedIn Network Statistics
*As of January, 2009
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Why is LinkedIn Different?Social Network
Most Common Applications
Major Networks (Containers)
Professional Network
Bumper Stickers
Photo Sharing
Top Friends
Super Wall
Movie Tastes
Play Scrabble
Compare People
Super Poke
Texas Hold ‘em
Share Music Taste
People search
Check References
Get Introduced
Find a job
RecruitingJob Posting
Get Valuable News
Get Advice
Recommend someone
Conduct research
Send a message
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How Professionals Use LinkedIn
Build Personal Brand
Strengthen Professional Networks
Share Business Knowledge
Hire & Search for Jobs
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Your Professional Brand
Your Home Page is where you monitor your network and access everything LinkedIn
Update your profile from the content menu
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Your Personal Brand
Your profile is your public brand
Advertise what you’re working on it your status including who you’re looking to hire
Create a personalized public url for the world to see
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Your Personal Brand
Add work experience including the types of candidates you’re an expert at finding
Not just title but explain your work
Include keywords that others may search on
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Your Personal Brand
Add Education to your profile –connect with alumni
Give & Get RecommendationsFormer colleagues & managers will recommend youBusiness partners make great recommendationsEducational recommendations are great resources
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Your Network
469
106,500+
2,887,000+
2,994,000+
202
17,100+
959,800+
977,200+
40
2,200+
278,800+
281,100+
It doesn’t take a lot of connections to create a network
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Strengthen Relationships
Connect to those you know & create a quality network
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Strengthen Relationships
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Strengthen Relationships
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Strengthen Relationships
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Strengthen Relationships
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Advertise Your Expertise
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Learn from your NetworkStay abreast of new
about your company, competitors and industry
Discuss & comment on articles and read comments from your network
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Virtual Connections
Create a broader network by joining Groups that fit your knowledge and interests
Educational and corporate alumni groups are prevalent
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InApps – Share MoreUse InApps to:
Find out who’s reading whatStay up to date on buzz about your companyShare presentations with your networkCoordinate travel for face-to-face opportunities to network
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Jobs
Associate your profile with your posting to generate referralsForward job to your network to generate referralsYour job will appear on your profile and your company’s profile page
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Company Profile
Ensure your company is represented well – job seekers are doing their research
Customization of company profiles coming soon
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Events
Create eventsLet your network know
your attendingOr presentingFind events with
people like you where you can face-to-face network
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9 Tips in 2009
1. Add Job Details to Your Profile2. Add Education to Your Profile3. Choose Your Vanity URL4. Import Your Address Book (we do not
spam!)5. Install the Outlook Toolbar6. Find Answers to Hard Questions (and
answer them too)7. Read New About Your Company
(competitors, industry, etc)8. Enable Your Public Profile – your
personal brand online9. Join relevant company/industry groups
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Q&A