Crowdsourcing Series: LinkedIn. By Vitaly Gordon & Patrick Philips.
linkedin for business x-ray search - crowdsourcing
-
Upload
barry-hammond -
Category
Documents
-
view
1.935 -
download
3
Transcript of linkedin for business x-ray search - crowdsourcing
LINKEDIN FOR BUSINESSX-Ray Search to Crowd Sourcing and Beyond
Seminar by:
Barry Hammond
Presented through: Computracks, LLC
Essentials
1 1/2 HOURS
X-Ray Searching
Linkedin Search results associate to your network or GroupsAble to search beyond Linkedin’s Threshold
Search Engines, re: Google, Bing, Dogpile Yahoo, Altavista Freeality, Dashfresh & Metacrawler
Disecting a Boolean Search
site:linkedin.com)
What site is being searched
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“
(inurl:pub OR inurl:in
The Linkedin URL can be PUB or IN
&
More Boolean
The dataset position in Linkedin
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“
The position(s) being searched
-intitle:directory
(controller OR CEO
"St. Louis, Missouri Area“
Location
Additional Criteria
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory –indurl:dir (controller OR CEO) "St. Louis, Missouri Area"
Some search results have a dir in their URL
Add the dir after the directory within the Boolean search
Can eliminate non-individual, organized by Lname results
Free People Search Tool
http://www.freepeoplesearchtool.com/
By Region
Type a name and/or job title and/or company in the search field below.
OR
Saved Boolean Criteria
People Jobs Search
Looking for a job then:
-inurl:jobs
site:linkedin.com “Electrical Engineer” ( Laboratory Equipment OR Prototype) "St. Louis, Missouri Area" –inurl:jobs –inurl:dir
Intermission
Endorsements & Crowdsourcing
Skills & Expertise
Order them by importance
Move upwards to beginning of y
our Profile
Add Skills to Add Endorsements
Endorsements Dictate Positioning
Overview of Skills50 Skills are availableUse as many as applicable
Do Endorsements Bring Value?
Are they similar to a Facebook Like?
The Key
Skills become individually searchable
Charging down the line
Search for a skill or a combination of skills
Sort by number of endorsements
Data Quandaries to be Answered
How to generate a taxonomy of skills in a professional context?
How to disambiguate between contexts of skills”
How to leverage data to determine authoritativeness in a skill?
How to use authoritativeness to recommend people to endorse?
How to optimize for viral growth and engagement?
How to generate a taxonomy of skills in a professional context?
Taxonomy - a hierarchical arrangement of preferred terms (a classification scheme) and the rules that define how information is allocated to a particular category.
No Taxonomical Consistency
There is a lack of consistent theory for defining and classifying various skills, and there is no generally accepted skills taxonomy
Transversal skills that range from problem solving to interpersonal skills are considered important for innovation. Having these skills, which can betransferrable, is a good basis for accumulation of specific skills required by a given job expected in managing a robust innovation pipeline and portfolio to deliver new growth opportunities.
Disambiguate between contexts of skills
The discernment of skills utilizing multiple skill variants (re: search) requires the deciphered meaning of the skill.
Linkedin utilizes subsets of skills to discern and target the skill category.
SEARCH = RetrievalSEARCH = Search & SeizureSEARCH = Search & Rescue
How to leverage data to determine authoritativeness in a skill?
The leveraging of the skill data is (mostly) determined the volume of Endorsements for that skill.
Determining the efficacy or authoritativeness of a particular skill needs to go beyond the endorsement number, but to the quality of the endorsement over the quantity of the endorsement.
How to use authoritativeness to recommend people to endorse?
Authorativeness is having due influence for a skill
Having the sanction or weight to support the endorsement
How to optimize for viral growth and engagement?
keep the interest viral loops
acquire new customers in an unobtrusive way encourage customers to take action with others side-effect of causing other customers to re-engage.
synthetic notifications, organic notifications are subject to fatigue, if they are not used judiciously.
Facebook "poking" seems to have fairly high fatigue, whereas "photos“ has low (close to zero?) fatigue.
WHY?
Crowdsourced Gammification
Skills are easy to add - YOU add them!Realize the universe of Linkedin cloud – BIG!!Linkedin knows their traffic influencers through a generalized 80/20 splitLinkedin will “know” who to ask for help by those heavily endorsed for a skill(s)Cleaning costs are low due to the crowdsourcing and your gamificationLinkedin can create reverse conversations as wellSkills’ crowdsourcing become borderless
Think vs. Are
Go beyond Linkedin to the Webthe reach is ………People follow and know me whom I have never met one-on-one
See me in new dimensionI am a Social Media Coach
My endorsers see me as a public speaker
How are you branded?What do your endorsers see you as?