LinkedIn for business talk - Sofie Sandell june 2015
-
Upload
sofie-sandell -
Category
Education
-
view
35 -
download
0
Transcript of LinkedIn for business talk - Sofie Sandell june 2015
Using LinkedIn for Business: Advanced gems and tips
!
From one of my business talks in London for the people who attended.
Twitter @Soffi_Propp Instagram SofieSandell LinkedIn Sofie Sandell
Basic gemsBasics!
!• Professional and current profile picture
!• Understandable headline
!• Use all space to describe yourself in the
summary !
• Add photos and videos as social proof of who you are in your profile
Get to know your network and remove connections that you don’t know who they are,
or you have nothing in common with.
!Never connect using the LinkedIn App. !Send a personal connection request, never default
Use LinkedIn for networking. Not selling.
“Most days I just ignore them, but today I replied back saying that I wouldn’t interact and do business
with someone I had just accepted as a connection on LinkedIn and I also suggested that they should work
on their online relationship building skills.”
Read full post: Don’t try to sell to me on LinkedIn if you don’t know me!
https://www.linkedin.com/pulse/20140823095525-4237950-don-t-try-to-sell-to-me-on-linkedin-if-you-don-t-know-me?
The risk of being ‘unfollowed’
Your brand online is• What you say about yourself
• What your colleagues say about you
• What your clients and partners say about you
• All kind of testimonials
• What you are remembered for.
Verbal and nonverbalWords
Spoken language
Wri>en language
Informa@on sharing
Paralinguis@c; the characteris@cs of the voice and tone
Time
Posture
Artefacts such as clothing, earrings and glasses
Gestures
Touch
Visual eye contact
Body movement
Space
How to be seen as a leader online?
1) Pla'orm -‐ where shall you be online?
2) Profile -‐ what shall you write about yourself?
3) Presence -‐ are you exploring the online plaLorms?
________________________________________________
4) Contribu8on -‐ are you contribu@ng to discussions, helping
people, sharing relevant content?
5) Leader -‐ are you crea@ng content that others are commen@ng
on, sharing and are you star@ng discussions?14
15
16
17
18
19
20
Quick tips: !
• Connect Slideshare with LinkedIn !
• help.LinkedIn.com is great if you have any problems !
• newsle.com -‐ get notification when your connections are in the news !
• Canva for quick graphic design
21
You have to sound and smell differently to be no8ced.
Thank you! Now it’s time for questions :)
Please connect!Twitter @Soffi_Propp
Instagram SofieSandell LinkedIn Sofie Sandell