LinkedIn for Business
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Transcript of LinkedIn for Business
For Business
John Avola [email protected]
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LinkedIn is a social media network used to reach new audiences, establish creditability and develop connections with top industry influencers.
According to LinkedIn (as of 3/31/12): • 161 million members – world’s largest professional network
• Approx. 2 new members join LinkedIn per second
• 39% of members are located in the United States
• On pace to surpass 5.3 billion professionally-oriented searches this year
• Students and recent college graduates are the fastest growing demographic
• Executives from all 2011 Fortune 500 companies as members
What is LinkedIn?
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Using LinkedIn for Business
• Acquire new customers • Build industry-‐specific networks • Join industry associa9ons via LinkedIn Groups • Answer ques9ons in your area of exper9se • Network with industry peers • Share content, i.e. blog posts • Monitor the compe99on • Market research
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Promote Your Business with LinkedIn
Keep millions of LinkedIn members updated on company news, products and services, business opportunities, and job openings.
It’s an opportunity to: • Tell your company story (branding) • Highlight products and services • Reach potential customers • Engage with followers, share ideas • Share career opportunities • Drive word of mouth
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LinkedIn Groups & LinkedIn Answers
LinkedIn Groups • Target broad industry keywords rather than your brand
• Discover popular industry-related discussions
• Connect with top industry influencers
LinkedIn Answers • Engage with members asking questions
• Showcase knowledge and experience
• Stay updated on the latest industry trends
Thank you.
John Avola [email protected]