LinkedIn for Beginners

Make your skills and your career visible through the professional social network

- Ahmed Barkhia

For Be gi n ners

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INTRODUCTION - HELLO

Hey Ya! Welcome to my LinkedIn workshop

I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity.

In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.

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TABLE OF CONTENTS - OUR AGENDA

LinkedIn Test Do you know LinkedIn?

1

LinkedIn Inside We go in depth

2

Summary Love at first sight

3

Endorsement Your best skills

4

Recommendation What they say about you

5

Groups Cross-fertilisation

6

Q & A Don’t hesitate

7

Break 10 Minutes

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VIDEO - WHAT IS LINKEDIN

Discover what is LinkedIn and how can you use itIf you have an online resume it will be visible to everyone

What is LinkedIn? Professional Social Network Resume Online Direct connection with companies

More info Add video, document, link Get endorsement for your skills Resume in different languages

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MAPS - SOME DETAILS

LinkedIn is one of the most popular Social Networking siteShare personal knowledge about your area of expertise and grow your network

WHOLE WORLD over 347 million users

Online Recruiting

Gold Connections

Professional articles

Groups

Company Pages

WHAT YOU CAN DO THERE Put yourself in the Blue Ocean

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HOW IT WORKS - THIS IS WHAT YOU GET

The strategy that makes the differenceKey functionalities

Researching Know the people and their role

before an interview

Professional Updates Discover new methods and all

the news of your industry

Stats How much you are influential,

how your role is valued and useful connections

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RESUME DETAILS - 5 IMPORTANT THINGS

5 things to never forgetBe focussed on your personal branding

PROFILE

SKILLS

PICTURE

EXPERIENCE

SUMMARY

Your LinkedIn Profile

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FOCUS - LET’S SEE HOW TO SET

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SETUP STEPS - STEP BY STEP IT WILL SET

Summary Bio

Picture This is Us

Experience Highlighted

Groups Influencers, Companies, News

Skills & Endorsements Statistics

Recommendations What they say

Connections ReadyEducationSignup

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SUMMARY - SET THE SCENE

1. Who do you want to reach with your summary?

2. Who is your ideal audience?

3. What do you want them to learn or do?

4. How do you want them to feel?

The most powerful personal branding tool you haveThe summary will likely be read by more people than any other form

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Your most important accomplishments.

“I saved my company $500k in returned products by ensuring customer satisfaction on the front-end of the transaction; I built our first world-class customer service team from the ground up.”

SUMMARY - GATHER YOUR RAW CONTENT

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Your values and passions

Optimism, creativity, yoga and meditation…


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Your Superpowers

“I can assemble seemingly disparate facts into a cohesive, tangible story,” or “I inspire and engage even the most skeptical client.”


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Fact, figures and stats

“I ran five marathons in five different countries; I speak three languages and travel to five continents every year; I worked in six different areas of the business before becoming the head of sales.”


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Differentiation

“I do my best work from 6 a.m.-8 a.m. before anyone gets to the office.” “Acknowledging others is important to me, so I like to type personal thank-you messages to team members and colleagues on the typewriter I was given on my 16th birthday.”


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External validation

I’m graduated Magna Cum Laude from the University of Salford, was named top 30 under 30 by the Bloomberg


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SUMMARY - PUT IT ALL TOGETHER

1. Start with a bang. You want the reader knows more, so you need to start with something attracting.

2. Fill in the details, weaving elements from the various steps into a compelling narrative about the

brand called You.

3. Then close with a call to action.

Ready to writing the perfect LinkedIn summaryRemember, your summary needs to be 2,000 or fewer characters.

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PICTURE - PICKING THE RIGHT ONE

Follow this exact process to build perfect pictureYour first chance to make a good impression

Looks like you

Make sure your LinkedIn profile picture is up-to-date and reflects how you look on a daily basis – y o u r h a i r, g l a s s e s , makeup, etc.

Show your face

Crop the picture from the top of your shoulders to just above your head so that your face fills the frame and shows off that pretty smile.

The right expression

Smile with your eyes. You want to appear warm and friendly. That way, people will be able to imagine h a v i n g a p l e a s a n t conversation with you.

Dress Code

Wear clothes that match the level of dressiness at your office. You don’t want t o b e o v e r o r underdressed.

Background

Keep the background simple so that you are the focal point. you don’t want anything to distract from your face.

COFFEE BREAK10 Minutes

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EXPERIENCE - TRUST FROM THE PAST

1. Link your job to the company

2. Start with an overview

3. Use action words

4. Use keywords

5. Keep it clear and concise

6. Use the correct tenses

7. Don't overdo the bullets

8. Frontload your achievements

9. Check for spelling and grammar

10. Link other sections to your job

11. Ask for recommendations

12. Add supporting information

Storytelling about your work experienceRemember that 12 tips

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SKILLS & ENDORSEMENT - 3RD PARTY VALIDATION

1. Endorsements can lead to recommendations.

2. Only first-degree connections can endorse you.

3. You can, and should, hide some endorsements.

4. List your skills.

5. It’s a good idea to reciprocate.

6. Seek for endorsements.

7. Don’t ignore endorsements.

Everything you need to know about LinkedIn endorsements

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RECOMMENDATION - HONORS ON THE JOB

Recommendations Vs. EndorsementsIt’s important to understand the LinkedIn language

Endorsements are less specific. These are more vague virtual thumbs-ups that your connections can give you to supposedly authenticate your experiences.

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Recommendations Vs. EndorsementsIt’s important to understand the LinkedIn language

Recommendations are more reputable than endorsements because a connection actually has to write something about your professional qualifications. Including recommendations on your LinkedIn profile can add value, especially if you are job hunting.

“Susanne was such a pleasure to work with. Her smiling face and enthusiasm lit up our office every day. I would definitely recommend her to anyone who wants to hire her!”

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Ask for recommendationsDon’t be shy that will be useful for your career

“Hi Blake, I hope everything’s going well in Texas! I’m writing to ask if you’d be willing to write a LinkedIn recommendation for me that highlights my crisis communications skills. Ideally, I’d love for you to outline the experience you had with me through the Cleanweb Italy initiative last year in Rome. I’m working hard to transition into a senior communications role, and most of the employers I’m considering put a strong focus on crisis communications.”

TIPS • Request Specific Details • Ask a Teammate • Collect a Variety of Recommendations • Look Outside the Workplace

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GROUPS - THE WAY TO GROW YOUR NETWORK

Boost your profile and grow your professional networkExtend your network and your knowledge through LinkedIn Groups

Post Questions Involve the community

Specific Field You may find the perfect job

Share Content Great way to brand yourself

Create Group

You may create your own

Key Functionalities How to use it

Discussions Meet valuable people

New Connections Benefit of knowing that people

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READY - BUCKLE UP

Initial Boost

Start Process Setup your profile

Mid Process Connect to the people

Final Process Update your profile

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FOLLOW US

GET IN TOUCH WITH USGo Ahead, Don’t Hesitate!

Ahmed Barkhia @AhmedBarkhia /AhmedBarkhia /AhmedAbdelRahman

CALL - +971 56 625 0316 [email protected]

- SOCIAL NETWORKS / PHONE

mailto:[email protected]

QUESTIONS? Go Ahead, Don’t Hesitate!

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THANK YOU!Have a Nice Day!

LinkedIn for Beginners

Self Improvement

Transcript of LinkedIn for Beginners