I got LinkedIn.... Now what: 5 activities to improve your LinkedIn (for beginners)
LinkedIn: For Beginners
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Transcript of LinkedIn: For Beginners
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for beginners
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Cara Valentine Graduate Employer Relations Assistant
Career Development CenterCLEV 306
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Getting to know you…
Year? Alum?
What are you studying?
What do you hope to learn today?
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Importance of networking in your job search…
• What is networking?o Definition: to develop relationships with people who can
be helpful to one professionally, especially in finding employment or moving toward a higher position
• Why is networking important?o Hiring Processo Endorsement for job application
“The work you do and the relationships you build stay with you forever!”
1. Advertised openings (~10% of all jobs) 2. Company outreach- inquiry3. Job Fairs or other career events4. Professional Networking
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What is LinkedIn? • Social media website used specifically for professional
networking• 200 million+ members (U.S. & Internationally)• WHY?
o Manage and market your professional identity-electronic copy resume
o Build and engage with professionals in your network.o Access knowledge, insights and opportunities (job, articles,
volunteer, etc)o RESEARCH: Graduate School, Law School, Companies, Other
professionals, Hiring Managers, etc.
FREE APP ON YOUR SMARTPHONE OR TABLET
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LinkedIn 2012 StatsRecruiters sourcing for candidates
Job Seekers
LinkedIn 93% 38%
Facebook 66% 52%
Twitter 54% 34%
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Connections• LinkedIn: connections not “friends” • 1st, 2nd and 3rd Connections• Why?
o Helps you create your niche or area of interest (ie Law, Education, Fashion, Sales, etc)
o Job, Internship, Volunteer leadso Build a relationship & help people network- “I scratch your back you scratch
mine”• My Rule of thumb: Do not connect with anyone who will not benefit from
knowing you or someone in your network• Understand that different people have different practices/rules for connecting!
(Check out to their profile to see!)
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LinkedIn Profile• Let’s take a look at what LinkedIn has to offer!!
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Groups• Why?
o Connect with like-minded professionals related to your industry o Join discussions by sharing insights, posting articles or asking a questiono Find people to connect with also in groupo Job, Internship and Volunteer leads
• Join groups that are part of your “niche”• Alumni Relations is a great tool for networking
o Buffalo State Career Development Centero Buffalo State Alumni
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Job Search• Why?
o Search for jobs and internships posted on LinkedIn
o A lot of recruiters/ hiring managers are now ONLY advertising their job openings on LinkedIn
o You can save job openings in different industries (up to 10 searches) emailed to you daily, weekly or monthly.
o Student Jobs feature: www.linkedin.com/studentjobs
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Follow Companies• Why?
o Industry insighto Find new professionals to connect witho Track changes and developmento Job or Internship advertisementso Generate job leads (expansions, promotions, job changes, etc)
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New Feature: Alumni Tool