Company Page

Some Examples

Key Features of a LinkedinCompany Page

The Linkedin Company page can be made of use if by:

– Telling a positive story about us

– Engaging with people on a regular basis

– Sharing career opportunities

– Driving word of mouth

People who use it really well

MashableCoca Cola GrouponChevron

The Walt Disney Company

Mashable

Mashable

Mashable is a news and information site with 34 million monthly views and is known for presenting leading news reports on digital innovation (www.mashable.com)

How does it manage the page?1. Publishes business related articles on a regular basis (as they have found

business related articles to be of most relevance to their readers on this page).

2. All relevant job openings are posted here.

3. Has an interesting cover image to keep people attracted to the page.

4. Encourages it’s employees/writers to write on the page along with publishing regular news updates.

Coca Cola

How does it manage the page:– Coca Cola manages the page like they would have managed a news magazine.

It helps that they have the cokeurl.com (which leads back to their US site along with ahh.com – the gaming site of Coke).

– Regularly posting videos about work culture in their page.

– Financial results and discussions around them.

– Reports

– Initiatives of Coke across the world.

– Coca Cola has multiple Linkedin pages for Coca Cola company, Coca Cola Enterprises, FEMSA, etc. However, the process they follow for recruiting, conversation and engagement under each of them more or less is the same.

Coca Cola

Groupon

Groupon

How does it manage the page:– Groupon uses its blog, company reports on

glassdoor.com, articles on groupon on popular sites to create a constant engagement on the page.

– One of the key assets that they use are intern blogs – where interns with Groupon are asked to present their experience on the blogs which go up on Groupon page.

– How we work videos present the views of their employees along with the value that they deliver to their consumers thereby highlighting the ‘consumer focus’ of the company. ( It can be viewed in youtube as well under: https://www.youtube.com/watch?v=iHWEXs6fOrw#t=184)

– Employee endorsements are also a way of creating interest regarding Groupon.

Chevron

How does it manage the page:– On the first look, the Chevron page has news about Chevron,

financial reports on its site.

– The video is more about the value that Chevron is bringing to the picture.

– However, Chevron goes a step forward by running its own group on Linkedin as well – which works as a way of keeping a regular momentum going with its people and between its customers, stakeholders and others.

– The news feed that Chevron maintains (being an energy company) not just highlights news about Chevron but also about environment, energy industry as a whole and other relevant topics. .

Chevron

The Walt Disney Company

How does it manage the page:– What does Disney sell? Dreams of course. And that is exactly what makes the

Walt Disney page interesting.

– Just like any other Linkedin page, it is professional to the core – but the updates have a edge to them. For example, you not only look at the Disney work culture but also get a feel of the social initiatives that you can be a part of (for example – Disney’s initiatives at the war veteran’s institute, etc.).

– Apart from this, there are regular updates from the Disney blog on the site –about Disney’s start up initiatives, upcoming amusements, company news, reports, hack days, and a lot more.

– In short, even while maintaining a professional outlook – the one thing that Disney keeps on selling to the people who come to the page is enchantment.

The Walt Disney Company

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