Free Tips for your Company Presence

1

LinkedIn Corporation

Company Overview Page

2

Your company’s brand:

Add a logo and banner image

Fill in the details

Targeted Status Updates

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

Careers Page (optional paid-for module)

3

Your employer brand:

Add and link a banner image

Add videos

Add links

Employee Testimonials

Showcase your jobs

Present your benefits

50% of visitors click on the banner

link or on a job

Up to 30 different target audiences

Company Products / Services Page

4

Your company’s brand:

Add multiple audiences

Describe services for clients and

candidates

Collect recommendations

Add a video

Add banner images

Differentiate from your competition

Company Page Statistics Insights Tab

5

Company Follower Statistics Measure Follower Results

Employee Profiles

6

Your personal professional brand:

Add a picture

Don’t copy / paste your resume

Write a personal tagline

Write your elevator pitch

Point out your skills

Distinguish yourself from the crowd

Ask for recommendations

Own your public profile’s URL

Share Content

7

Targeted

Company Status Updates Personal Status Updates

Tools for your website: “Follow Us” Button

“Apply with LinkedIn” Button

8

Go to: developer.linkedin.com

Follow Company button on your own website

9

Apply with LinkedIn on your own website

10

Questions? dfengler@linkedin.com