Linkedin Basics

Wednesday 20 May 2015

OUTLINE

1. LINKEDIN BACKGROUND

2. LINKEDIN BASICsPersonal profilingProfessional data & key word useAdditional content & referralsProfessional groups

OUTLINE

3. LINKEDIN ADVANCEDPostingCreating a GroupProfile viewing & Enriching ContactsSharing - Updates

BACKGROUND

MISSION to connect the world's professionals to make them more

productive and successful.

BACKGROUND

When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at

what you do.

BACKGROUND

BACKGROUND

LinkedIn officially launched on May 5, 2003.

Jeff Weiner is the CEO

Founders:  Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and 

Jean-Luc Vaillant

BACKGROUND – Facts

• 1 million+ followers• 228second-degree connections with

me!• 8,080Employees on LinkedIn• 364 million members in over 200

countries and territories

Linkedin – Basics

Profile building OR just another CV?

What you do 1st

Ideas?

Profile building from zero basis

*Headline – underneath your name*Profile picture – close up&clear

http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/

Linkedin – Basics

Linkedin – Basic steps

Headline & Photo

Close up & headline

Close up and simple

Distance

Relevance

Profile building from zero basisWithout…*Headline – underneath your name*Profile picture – close up&clearor with a wrong/outdated headline

http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/

Linkedin – Basics NOT

no photo and brief headline

#of connections matters

Outdated headline

Complete profile

Professional looking photoCurrent job title or headlineIndustry2 positions at least – relevant infoEducationSkillsAt least 50 connections

Industry & preview pic

keywording

positions

positions

skills

education

endorsements

groups

groups

groups

Generally, international professional groups are rich in content and answers on various subjects – not necessarily relevant to the group’s core mission

Linkedin – advanced

Posting

Creating a group

Profile viewing

Enriching contacts

Sharing updates

posting

posting

…branding yourself as an expert in a field

creating a group

Visibility to a community you are interested in

Creating a group of professionals with your ‘rules’ and style

Setting a tone, branding also yourself as an expert in the field

Sharing info on your field within this group

Recruiting

enriching contacts

Via groups & other contacts

Try to find people who belong to your target field.

Do not connect with everyone – everything – whatever!

profile searching & viewing

profile searching & viewing

sharing updates

sharing updates

Learn the art of giving and sharing first

Your LinkedIn profile is your new way of making a strong first impression

Other issues to discuss:

Paid vs unpaid membership

Job search

LinkedIn products – a whole industry (webinars, whitepapers, etc)

Synchronize with all other media or not?

Notes to keep

Quality of contacts

Keyword use

Have an opinion & express yourself

Be active in your network – organize, comment, post, update, share (passivity is a liability)

Bonus track

LinkedIn as a recruitment tool

Recruitment

When using a tablet – Linkedin app or through your PC, the LinkedIn experience is different.

You may choose the following links in either case

Channels

Channels

Groups

Athens College – Psychico College Alumni Association

Group with 2,444 members

LinkedIn Talent tools

LinkedIn Talent tools

Sources of info for optimal linkedin useMain: MIT Sloan Career Development office, on Linkedin. Peripheral:a. https://press.linkedin.com/about-linkedinSlideshare.netb. Linkedin for Personal Branding, CV experts, Μαρία Παφιώλη. c. Maximizing LinkedInd. https://business.linkedin.com/talent-solutions/products/recruiter for recruitmente. The Start-up of You, Reid Hoffman (co-founder and chairman LinkedIn) and Ben Casnocha, Random House Business Books

Linkedin Basics

Wednesday 20 May 2015

Thank you!