LinkedIn and Manchester - Greater Creators - Jan16

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

powered by

GREATER CREATORS

Data current as of August 31, 2015

A report looking at the labour market in Greater Manchester, powered by:

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Working together

• LinkedIn and Greater Manchester are working in partnership to help advance the skills of Greater Manchester’s workforce and strengthen and further grow Greater Manchester’s economy.

• #ProjectManchester, is a long-term strategic relationship between Greater Manchester and LinkedIn. It will see the development of an ‘Economic Graph’ for the city. This will be a digital map of Greater Manchester’s economy that will use the workforce data held by LinkedIn to analyse Greater Manchester’s labour market in specified areas and sectors.

• The Economic Graph will help those already working in Greater Manchester, or those looking to work in the city region, to advance their skills and careers, as well as enabling the Combined Authority to deploy its resources more strategically.

• As part of the #ProjectManchester activity, LinkedIn also embarked upon a high profile marketing campaign across the city region that aimed to encourage professionals to add their latest skills, education, and employment history to their profiles, or create a LinkedIn profile.

The Economic Graph

Mapping every global connection between…

4M+jobs

©2016 LinkedIn Corporation. All Rights Reserved.

400M+

7.2M+ company pages

+8B

60K+college and university alumni groups

skills endorsement40M+students and recent grads

professionals

A multi-factored digital analysis of your economic world.

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With over 400M members, LinkedIn is the world’s largest professional network

Connect with your professional world

Stay informed through professional news and knowledge

Get hiredand build your career

For our members

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 380 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network.

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. To accomplish this, LinkedIn is developing the world's first economic graph, a digital mapping of the global economy. The graph includes every job opportunity in the world (full-time and temporary); the skills required to obtain those opportunities; the profiles for every company in the world offering those opportunities; the professional profiles for every one of the 3.3 billion people in the global workforce; and the professional knowledge that exists within and between each of these entities. LinkedIn can be the fabric connecting human capital to where it can best be leveraged, and in doing so, help lift and transform the global economy.

About LinkedIn


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Member profiles make up a rich data set that LinkedIn aggregates to understand a region’s labor market


JobsMembers indicate their job history in the experience section of their profile. When a new position is added with a different location or employer, LinkedIn uses these signals to uncover trends. Information is always summarized to protect individual member privacy.

EducationMembers indicate their academic achievements in the education section of their profile, such as their higher education organization and degree type.

SkillsMembers indicate their expertise within the skills section of their profile. LinkedIn clusters the tens of thousands of individual skills that members choose to display on their profile into categories for analysis.Technology

Software Engineering Management Software Modeling and Process DesignWeb Programming

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LinkedIn shares information to help policy makers make decisions that create economic opportunity


Ways LinkedIn Data Can Be Used Member Privacy and Data Accuracy

Attract jobs to your region by highlighting unique skills

Encourage schools to update curriculum to meet employer needs

Invest in labor force training according to meet the demand of employers

Meet with top employing companies to support their growth

At LinkedIn, a core value is Members First, or acting in the best interest of members. For this reason, data points in this report are summarized or otherwise obfuscated.

While there are significant efforts to accurately express the information contained within the Economic Graph, as well as include pertinent exclusions and caveats, it should be noted that all information is a reflection of the LinkedIn network and may not be a true picture of your region’s economy.

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THE ANALYSIS



LinkedIn has a strong presence in Greater Manchester By analyzing the Economic Graph, a digital representation of the global economy, LinkedIn has uncovered insights and trends about Greater Manchester

Companies

Jobs

Skills

Schools

Knowledge

614,000members are located in Greater

Manchester

50,000companies represented

10,000open job

opportunities

33,000standardized skills on

member profiles

4,000higher education orgs

represented

2.6Mrecent conversations

(last 90 days)

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The Economic Graph team has looked at three key features of Greater Manchester’s economy:

• Workforce and skills• Hiring and migration• Education and recent

graduates

The team has identified a number of trends, particularly the growing role of Greater Manchester as a hub for people with digital, creative skills.

• Members proficient in social media marketing, events coordination, data mining, and analytical problem solving skills, were much more likely to find employment in the past 12 months

• Top of the Hiring Index is Camera Operation• Among the skills clusters most impacted by

immigration are: game development; theatre and drama; writing and publishing social media marketing and TV and Video production.

• 35% of members with social media marketing skills have started a new position in the past 12 months

• Tech/Telecom is in the top 3 industries• Radio broadcasting is number 4 in the standout

skills• The biggest conversation is Media• The top 3 skill clusters Manchester is gaining

from London are Digital and Online Marketing; User Interface Design; TV and Video Production.

What the Economic Graph team found out about Greater Manchester’s Labour Market

Some key extracts from the data

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Workforce and skills


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Here’s what Greater Manchester’s workforce looks like

Top job functions Top industries


614,000

LinkedIn members are located in the Greater Manchester Combined Authority

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Here are the standout skills

Unique skills to Greater Manchester


These skills are more likely to appear in your region than others LinkedIn identifies unique skills by comparing the percentage of members in your region that know a particular skill with the national average.

1 Litigation

2 Legal Advice and Services

3 Customer Service

4 Radio Broadcasting

5 Recruiting

6 Fashion and Apparel

7 Account Management

8 Insurance

9 Building Construction

10 Printing

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Members are exchanging ideas on LinkedIn Groups

Groups with the most members in Greater Manchester


Conversations include shares on LinkedIn and discussions on LinkedIn Groups. A discussion is when someone posts a new topic to a Group.

2.6M

conversations between June & August 2015

1 MANCHESTER Salford Quays Media Forum | BBC ITV UoS MediaCity UK | News Events… 42002

2 The University of Manchester Alumni Association 33055

3 Job Seeker Premium Group 31908

4 Social Media Marketing 29245

5 Greater Manchester Chamber 29157

6 Software & Technology (#1 in Jobs, HR, Managers, Cloud, Mobile, Voice, CRM… 28554

7 Digital Marketing 27802

8 The UK Marketing Network - www.ukmarketingnetwork.co.uk 26220

9 The Project Manager Network - #1 Group for Project Managers 20188

10 Webrecruit Transforming Recruitment Online 19614

members

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Members are reading professional content from Influencers

Influencers in your region or most followed by members in Greater

Manchester


LinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn. As leaders in their industries, they talk about broad topics of interest such as leadership, management, hiring and firing, disruption, and how to succeed.

The LinkedIn Influencer Program

1 Richard Branson, Founder at Virgin Group

2 James Caan, Serial Entrepreneur and Investor in People with Passion

3 Bill Gates, Co-chair, Bill & Melinda Gates Foundation

4 David Cameron, Prime Minister of the United Kingdom

5 Jeff Weiner, CEO at LinkedIn

6Arianna Huffington, President and Editor-in-Chief at The Huffington Post Media Group

7 Deepak Chopra MD (official), Founder, Chopra Foundation

8 Jack Welch, Executive Chairman, The Jack Welch Management Institute

9 Barack Obama, President of the United States of America

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Tony Robbins, Philanthropist, bestselling author, business and life strategist

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Top 30 skills in the GMCA, ranked in order of hiring index

1 Camera Operation TV & Video Production

2 Communication Soft Skill and Personality - Communication

3 Social Skills Soft Skill and Personality - People Skills

4 Twitter Social Media Marketing

5 Critical Thinking Soft Skill and Personality - Critical Thinking

6 Events Coordination Weddings and Other Events Planning

7 Field Work Ecology & Environmental Science

8 Analytical Skills Soft Skill and Personality - Analytical and Problem Solving

9 Events Organisation Weddings and Other Events Planning

10 ArcGIS GIS

11 Adobe Audition Radio Broadcasting

12 Microsoft Project Process and Project Management

13 Volunteering Community Outreach and Development

14 Interviewing Skills HR Recruiting

15 Teamwork Microsoft Office and General Business Productivity

Members proficient in social media marketing, events coordination, data mining, and analytical problem solving skills, were much more likely to find employment in the past 12 months

*Hiring index is defined as the fraction of members within a given skill or skill cluster that started a new role at a new company in the past 12 months (July 2014 to June 2015).

16 Presentations Microsoft Office and General Business Productivity

17 Time Management Soft Skill and Personality - Time Management

18 Temporary Placement Other HR

19 Consulting Management Consulting, Business Strategy and Analysis

20 Bartending Food and Beverage

21 Economics Economics

22 Facebook Social Media Marketing

23 Git Software Revision Control Systems

24 Fashion Buying Fashion Clothing

25 Client Liaison Customer Service

26 MVC Architecture and Development Framework

27 Spanish Multilingual

28 Manual Testing Software QA and User Testing

29 HTML5 Web Programming

30 French Multilingual

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1 Teamwork Microsoft Office and General Business Productivity

2 HTML5 Web Programming

3 MVC Architecture and Development Framework

4 Photoshop Graphical Design

5 ASP.NET MVC Web Programming

6 Test Driven Development Software QA and User Testing

7 Git Software Revision Control System

8 WordPress User Interface

9 CSS Web Programming

10 Python Perl/Python/Ruby

11 Networking Computer Network and Network Administration

12 Programming Other Software Development Skills

13 HTML Web Programming

14 Technical Support IT Infrastructure and System Management

15 Web Development Web Programming

16 jQuery Web Programming

17 PHP Web Programming

18 JavaScript Web Programming

19 Web Applications Web Programming

20 Web Design Digital and Online Design and Publishing

21 Research Microsoft Office and General Business Productivity

22 PowerPoint Microsoft Office and General Business Productivity

23 Leadership Management and Leadership

24 Visual Studio .NET and other Microsoft Application Development

25 Java Java Development

26 MySQL Database Management and Software

27 Databases Database Management and Software

28 SQL Database Management and Software

29 Scrum Software Engineering Management

30 Team Leadership Management and Leadership

*Hiring index is defined as the fraction of members within a given skill or skill cluster that started a new role at a new company in the past 12 months (July 2014 to June 2015).

Top 30 skills in the GMCA, ranked in order of hiring index among members in technology engineering related roles (hardware and software)

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Hiring


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Here are the companies that employ Greater Manchester’s workforce

Company size breakdownby number of employees


Companies that employ the most members in your region

1 University of Manchester

2 NHS

3 Manchester Metropolitan University

4 Manchester City Council

5 The Co-operative Group

6 University of Salford

7 Royal Bank of Scotland

8 NHS Trust

9 BBC

10 The Co-operative Banking Group

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These companies are hiring the most people


Companies hiring in your regionMost hires in the past year

LinkedIn identifies hires when members add positions to their profiles

1 The University Of Manchester

2 BBC

3 The Co-operative Group

4 Royal Bank of Scotland

5 Vodafone

6 AstraZeneca

7 Barclays Bank

8 Lloyds Banking Group

9 rentalcars.com

10 DWF

36,000members in Greater Manchester were hired in the past 12 months

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These are the skills of people that were hired


1 Social Media Marketing 35%

2 Soft Skill and Personality - Analytical and Problem Solving 29%

3 Software QA and User Testing 27%

4 Foreign Language Translation 26%

5 Microsoft Office and General Business Productivity 25%

6 Recruiting 25%

7 Digital and Online Marketing 24%

8 Statistical Analysis and Data Mining 24%

9 Customer Service 24%

10 Marketing Campaign Management 24%

11 Digital and Online Design and Publishing 24%

12 Data Engineering and Data Warehousing 23%

13 Radio Broadcasting 23%

14 Public Policy and International Relations 23%

15 SEO/SEM Marketing 23%

16 Microsoft Application Development 23%

17 Database Management and Software 23%

18 Java Development 23%

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Software Engineering Management and Requirements Gathering 22%

20 Network and Information Security 22%

35%

of members with social media marketing skills have started a new position in the past 12 months

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There are many open jobs in Greater Manchester

Open jobs by industry


10,000

Open job posts on LinkedIn in Greater Manchester, United Kingdom

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Migration


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1 London

2 Liverpool

3 Leeds

4 Chester

5 Crewe

6 Preston

7 Birmingham

Common destinations within the UK for members leaving Greater Manchester in

the past 12 months

23,000 members left one of the Greater Manchester regions in the past 12 months

13.5% left the UK entirely

31.6% moved within the GMCA

54.9% moved elsewhere in the UK

*July 2014 to June 2015

Migration trends

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1 London

2 Liverpool

3 Preston

4 Leeds

5 Crewe

6 Blackburn

7 Chester

8 Sheffield

9 Birmingham

Common origins within the UK for members arriving in Greater Manchester in

the past 12 months

24,000 members moved to one of the Greater Manchester regions in the past 12 months

12.9% arrived internationally

30.5% moved within the GMCA

56.5% came from within the UK

*July 2014 to June 2015

Migration trends

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Technology and media skills are entering the region, while medicine, science, energy and banking skills are leaving

1 Drilling and Well Management

2 Trading and Investment

3 Pharmaceuticals

4 Mathematics

5 Nursing

6 Perl/Python/Ruby

7 Statistical Analysis and Data Mining

8 Clinical Research and Trials

9 SEO/SEM Marketing

10 Analytical and Problem Solving (Soft Skills)

Skill clusters most impacted by immigration

1 Microsoft Office and General Business Productivity

2 Game Development

3 Military and Defense

4 Theater and Drama

5 C/C++

6 Writing and Publishing

7 Automotive Services, Parts, and Design

8 Network and Information Security

9 Social Media Marketing

10 TV and Video Production

Skill clusters most impacted by emigration

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London vs. Manchesterin skills

Skill clusters Manchester is gaining from London

1 Digital and Online Marketing

2 User Interface Design

3 TV and Video Production

4 SAP ERP Systems

Skill clusters Manchester is losing to London

1 Statistical Analysis and Data Mining

2 Foreign Language Translation

3 General Finance

4 PR and Communications

• Trading and Investment• Social Media Marketing• Writing and Publishing• Fashion and Apparel• Strategy and Strategic Planning• Management Consulting, Business

Strategy and Analysis

Skill clusters migrating between Manchester and

London

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Education and recent graduates


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Here’s where Greater Manchester’s workforce and professionals received their education

Top alma maters of membersin Greater Manchester


Distribution of degree types by members in Greater Manchester

1 The University of Manchester

2 The Manchester Metropolitan University

3 The University of Salford

4 University of Central Lancashire

5 The University of Bolton

6 University of Leeds

7 Liverpool John Moores University

8 The University of Sheffield

9 Sheffield Hallam University

10 University of Liverpool

4%Doctorate Degree

71%Bachelor’s Degree

23%Master’s Degree

3%Associate’s Degree

27%of members have a masters or doctorate degree

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Here’s where tech-skilled GM workforce are getting their education

Top alma maters of memberswith tech skills


Most prevalent tech skills among members in your region

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1 The University of Manchester

2 The Manchester Metropolitan University

3 The University of Salford

4 The University of Bolton

5 University of Central Lancashire

6 Sheffield Hallam University

7 University of Leeds

8 Liverpool John Moores University

9 The Open University

10 Lancaster University

1 IT Infrastructure and System Management

2 Web Programming

3 Software Engineering Management and Requirements Gathering

4 Microsoft Windows Systems

5 Computer Network and Network Administration

6 C/C++

7 Database Management and Software

8 Computer Graphics and Animation

9 Microsoft Application Development

10 Business Intelligence

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Top regions where GMCA recent grads went to university, as a percent of total

8 Huddersfield

9 Nottingham

10 London

11 Leicester

12 Stoke-on-Trent

13 Birmingham

14 Milton Keynes

1 Manchester

2 Liverpool

3 Leeds

4 Sheffield

5 Preston

6 Bolton

7 Lancaster

46% of Greater Manchester’s recent graduates attended a university in the Greater Manchester

*Recent graduates are defined as having completed a bachelor’s degree in the past 5 years, based on information in the Education section of their profile.

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Top destination cities/regions for recent graduates educated in the GMCA

While London is the most common destination for GMCA’s recent graduates, many members relocate abroad

*Recent graduates are defined as having completed a bachelor’s degree in the past 5 years, based on information in the Education section of their profile.

6 Cyprus (all)

7 Preston

8 Blackburn

9 United Arab Emirates (all)

10 Singapore

1 London

2 Birmingham

3 Liverpool

4 Leeds

5 Hong Kong

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LinkedIn connects alumni from your region’s most popular universities


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11 Stoke-on-Trent

12 Bristol

13 Newcastle upon Tyne

14 Leicester

15 Reading

16 Coventry

17 Derby

18 Glasgow

19 Guildford

20 Bradford

1 London

2 Liverpool

3 Leeds

4 Birmingham

5 Preston

6 Chester

7 Crewe

8 Sheffield

9 Blackburn

10 Nottingham

Connection behavior between members suggests that Greater Manchester is an economic hub for the North

Top 20 cities ranked by total number of shared connections with GMCA members

Members Companies Jobs Skills Schools Knowledge

LinkedIn and Manchester - Greater Creators - Jan16

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