MORE PRODUCT, LESS EFFORT: COST-EFFECTIVE AUDIO DIGITIZATION
LinkedIn 80/20: Getting More Results With Less Effort
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LINKEDIN 80/20: GETTING MORE RESULTS WITH LESS EFFORT
Ted Prodromou www.tedprodromou.com
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LinkedIn 80/20: Getting Better Results With Less Effort
1. Understanding the Power of LinkedIn 2. Understanding the Power of 80/20 3. Combining 80/20 With LinkedIn
There’s a special bonus for those who stay on the webinar until the end!
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My LinkedIn Story
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I Needed To Recession-proof My Business
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What If You Could Predict How Many New Clients You Would Have Each Month?
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What If You Could Get As Many New Clients As You Wanted Whenever You Wanted?
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Sounds Crazy Doesn’t It?
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I Spent Just 30 Minutes a Day Helping People
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My Experiment Worked Better Than I Imagined
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My Initial Results • The number of times I appear in LinkedIn Searches
increased 120% • The number of times my profile was reviewed by others
increased 150% • The number of people reaching out to me to connect
tripled • The number of people emailing or calling me after
connecting quadrupled • Traffic to my website increased over 400% • And I picked up a couple of new ideal clients!
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Now I Have Predictability In My Business
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How Do I “Create” Customers?
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THE POWER OF LINKEDIN
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277 Million LinkedIn members (March 2014)
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More Than Two New Members Every Second
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Executives From Every Fortune 500 Company
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53% of business-to-business marketers have acquired a customer through LinkedIn
(HubSpot)
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83% of online business-to-business marketers use LinkedIn, compared to 53% for business-to-consumer
(HubSpot)
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61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook,
and 4% for Twitter (Lab42)
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81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions
(Lab42)
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65% of journalists have used information on LinkedIn as research material (Integer Group)
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77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business
associates and 50% to build new networks (Power Formula)
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43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter
(Mashable)
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9 out of 10 C-level executives use LinkedIn at least once a week for at least one hour
(Forbes)
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87% trust LinkedIn as a source for decision making (HubSpot survey)
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49% find LinkedIn to be a good source for word of mouth information on brand experiences
(HubSpot survey)
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LinkedIn has become one of the most trusted authority sites on the internet
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Three Ways to Use LinkedIn
• Get found by other people • Find other people • Establish your authority by
helping others and sharing great content
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Three Keys to LinkedIn Success
• Build a strong foundation • Focus on helping others • Be consistent
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Build a Strong Foundation
Your LinkedIn Profile is the Key to LinkedIn Success
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Build a Strong Foundation
People Review Your LinkedIn Profile Before They Do Business With You
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Build a Strong Foundation
Think of our LinkedIn profile as your website where you want to grab people’s attention
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Build a Strong Foundation
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Build a Strong Foundation
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Build a Strong Foundation
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Build a Strong Foundation
When you add too many characters in your name field it cuts off your professional headline
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Build a Strong Foundation
Complete Your Profile to at least the All Star Level
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Build a Strong Foundation
Make at Least 500 Connections
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Build a Strong Foundation Create a Compelling Professional Headline
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Build a Strong Foundation
Create a Compelling Professional Headline
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Build a Strong Foundation
Create a Compelling Professional Headline
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Build a Strong Foundation
Use a Professional Headshot
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Build a Strong Foundation Use Keywords in Your Profile Especially in
Your Summary
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Get At Least 5 Recommendations • LinkedIn requires at least five recommendations to
consider your profile “complete” • Because of compliance issues, financial advisors can’t
display your recommendations • Get five recommendations from friends or colleagues then
hide them from your profile
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HELPING OTHERS
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Status updates
• Share interesting articles, blog posts, videos and updates in your Status Updates
• You can use @ and # like on Twitter
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Like, Comment and Share Content From Pulse
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Like, Comment and Share
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Join in your network’s discussions
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Endorse others
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Recommend others
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Send a personal note after connecting
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Comment, Like and Share Company updates
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Comment, Like and Share Influencer posts
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Participate in active groups
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BE CONSISTENT
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LinkedIn Profile Views
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Website Traffic
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What I learned • When I was fully focused during my daily LinkedIn visits,
the number of views of my profile increased, the number of Likes of my posts, and sharing of my content increased
• When I was just “doing my time” and not fully engaged, I had almost no engagement from others
• I could generate more engagement with 10 minutes of focused time than during 30 minutes of unfocused time
• Saturday is the best day to share content and engage others in conversation
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Have a plan • Focus on interacting in no more than 2-3 groups at a time
so you don’t spread yourself too thin • Never self-promote in groups. Focus on helping others
and they will get to know, like and trust you which builds long-term relationships.
• Always send personalized invitations when you are reaching out to others
• Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you
• Have fun!
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THE POWER OF 80/20
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Pareto Principle The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population
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80/20 Basics 80/20 80% of the traffic travels on 20% of the roads
80/202 64% of the traffic travels on 4% of the roads
80/203
52% of the traffic travels on 0.8% of the roads
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Perry Marshall’s 80/20 Tool www.8020curve.com
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If 50 people spent $100 how many would spend $500?
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LINKEDIN + 80/20 = SUCCESS
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Where do you spend your time on LinkedIn?
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Create a Plan • Determine your LinkedIn objectives • Document your profile views and the number of times you
appear in searches • Find quality groups which have a lot of activity • Focus on 2-3 groups at a time • Join existing, active conversations in groups • Comment, Like and Share other people’s posts • Comment, Like and Share Company page posts • Post on your Company page • Track your profile views, the number of Comments, Likes
and Shares of your posts and of your Company page
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Which activities bring you the most return on your time investment?
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Finding Quality Groups
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Look at the Discussions
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Follow Popular Companies and Comment on Their Updates
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Join in your network’s discussions
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Like, Comment and Share Influencer Updates
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Conclusion • We explored the power of LinkedIn • You saw how 80/20 can exponentially improve your
results with less effort • You know how to get the maximum results from LinkedIn
by applying the 80/20 Principle
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Bonus • For those still on the webinar, I’m offering you a
complimentary LinkedIn profile review which I normally charge $297.
• If you are interested, fill out the contact form on www.tedpro.co and I will schedule your profile review
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Let Me Ask You A Simple Question
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If I Could Teach You Exactly How To Use LinkedIn To Find One New Affluent Client Per Week
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Would You Let Me Teach You?
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We’ve covered a lot of ground today but we’ve barely scratched the surface about how LinkedIn can help your business
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LinkedIn is growing like crazy and constantly adding new features
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There’s a buzz about LinkedIn but most people still don’t get it
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You have a golden opportunity to gain huge competitive advantage by learning how to use LinkedIn effectively
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Let Me Introduce You To My Brand New Course…
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What This Course Is…
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You’ll Know More About LinkedIn Than 90% of the Members
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You’ll Know Exactly Who Your Ideal Client Is
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How To Get Their Attention
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How To Get Them To Call You Instead of You Chasing Them
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What Makes This Course Different?
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You Get Direct Access To Me
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I’ll Show You Exactly What I Do
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It’s My Intention To Make You a LinkedIn Expert
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Attract Affluent Clients Anytime
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I’ll Show You How To Generate Leads
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And I’ll Show You Engage Them So They Know, Like and Trust You Immediately
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This Is Unlike Any Course You’ve Ever Taken
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This Is Not An Outdated LinkedIn Course With Last Year’s Information
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You Get The Tools, Knowledge And Tips That Work On LinkedIn Today
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Learn Specific Strategies You Can Use Immediately
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You’ll Get Immediate Results Guaranteed!
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How Would That Feel?
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Here’s Some of What You’ll Learn • How to engage prospects so they trust you immediately • Where your ideal clients hang out on LinkedIn • The best times to post content for maximum exposure • Profile tips that put you at the top of the search results • And more secrets that will let you dominate LinkedIn!
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Here’s What You’ll Receive • Four weekly online webinar training sessions where I’ll
show you exactly how to get instant results on LinkedIn in less than 30 minutes a day
• A bonus online webinar training session where I’ll teach you everything you need to know about LinkedIn Advanced Search
• Bonus videos showing you how to use new LinkedIn features as they’re released
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What Is My Investment? • LinkedIn Accelerator is amazing and you’re probably
wondering how much does it cost? • I normally charge $1997 because of the amount of direct
access to me you will receive • But I decided I want to create a ton of new success stories • Which means you are in luck!
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Your Investment In The Complete Linked Accelerator System Is Just $497
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Still Not Convinced?
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My Unconditional Guarantee • I guarantee you will see results from Linked Accelerator if
you do exactly what I show you • If you do what I show you and you don’t get results, I will
refund every penny • You have nothing to lose so register now!
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www.linkedaccelerator.com
Register Now! Only $497 until Sunday March 9th
The first 10 registrants will receive a free 30 minute one-on-one consultation with me