LinkedIn … for your Professional DevelopmentProfessional Development

Presented to the RCLCO Team and CFO Network Bethesda

Spring 2009

LINKEDINWHY AM I TALKING ABOUT THIS

I believe LinkedIn is a useful business development tool, whether the “business” you are targeting right now is you or your current position.

In the past two months I’ve personally invested the time to build myIn the past two months I ve personally invested the time to build my network, and now simply maintain it. LinkedIn is now a tool for me. I want to share that with others, and am certain that my investment to build the network has paid off already.

This is how I’ve used it.

•Leveraged my contacts for three specific needs, and been successful in accomplishing my task•C fi d ith 2 3 ll th t th t h tl t l•Confirmed with 2-3 colleagues that they too have recently come to rely on this tool•Challenged me to document my own career; has identified key goals for myself in where I want to grow•Accomplished both RCLCO business development and Kelly JenningsAccomplished both RCLCO business development and Kelly Jennings professional development by re-establishing contacts and reaching out to them proactively and not•Eliminated my paper rolodex with an electronic one in many cases

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LINKEDINDISCLAIMER

It’s likely that the information in this presentation is only 50-75% of what LinkedIn has to offer. Please pass along to me any features you’ve found useful, I’d love to learn more.

They say LinkedIn is a way to find a job, and network how marketable you really are. If you are seeking other employment, then I believe LinkedIn would help you get there. But I still feel strongly that to build up your own personal business development, this is a great tool to help with just that.p p , g p j

I have used some quotes from the LinkedIn website as to the best use of some areas.

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How I have maximized LinkedIn

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PROFESSIONAL “HEADLINE”BEYOND YOUR TITLE

This can be your brand, your skill set, your area of expertise. In your rolodex of connections, this is the one liner others see. Is this how you want yourself reflected?

Examples

• Leave out your title:“Experienced leader of accounting financeExperienced leader of accounting, finance, and technology teams in Small-Mid Sized growing businesses”

• Include your certifications:“Vice President, LEED-AP”

• Include your college degree:“Masters of Political Science,Yale University (’04)”

• Include your company’s name:“Vice President of Character DevelopmentVice President of Character Development, Disney International”

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SUMMARYLIST AREAS OF EXPERTISE

SummaryyThis area will be searchable when people are looking for someone. Be sure to include your passions/expertiseLight up your Profile with yourLight up your Profile with your voice. Use specific adjectives, colorful verbs, active construction ('managed project team,' not 'responsible for , pproject team management'). Act naturally. Don't write in the third person unless that formality suits your brand.Picture yourself at a conferencePicture yourself at a conference or client meeting. How do you introduce yourself? That's your authentic voice, so use it.

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JOB HISTORY & EDUCATIONIMPROVE YOUR CONNECTIBILITY

Job History & EducationyPut in all of your positions, current and pastPut in your university (expand to high school if that’s your target audience)audience)

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CONNECTIONSMULTIPLE AVENUES TO FIND CONNECTIONS

Classmates Once you identify your education, you can search by graduation yearg y

ColleaguesOnce you enter your job history you can search by

Import Contacts

Once you enter your job history, you can search by employer

Import ContactsSearch your Outlook contacts or your Gmail/Hotmail/Yahoo

Invite Contacts individuallyLast Name, First Name, Email required (be sure you have input into LinkedIn all your email addresses, so people can find you)

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CLAIM AND DISPLAY YOUR WEB PRESENCEGRAB YOUR VANITY URL AND ADD YOUR WEBSITES

Your URL with LinkedInFollow the link to search for what is available and grab it before its takenRemember your brand (WinklerDev)(WinklerDev)

List Any Websites you haveSee the recommended choices for ideasRCLCO Business Development can be done here

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ACCOUNT SETTINGSYOUR PERSONAL EXPOSURE AND INTERUPTION

Too many options to li tlist

Add both work and personal email; set one as the primary for notificationsnotificationsNotify connections (or not) when you update status (recommended)Wh t i di l d iWhat is displayed in your public profileDetermine when and how you see any messages/updatesmessages/updatesFilter your invitations

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ACCOUNT SETTINGSWHAT UPDATES DO YOU WANT ABOUT YOUR NETWORK

On your home page or noty gHow many itemsWhat are those itemsRemember that you can set up settings so that you get a weekly emailweekly email

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USING LINKEDINSTATUS UPDATES

Status UpdateIt will be on here until you remove itAdvertise yourself, advertise your companyAnnounce an addition to yourAnnounce an addition to your profile (SlideShare posting)Connect with your connections by commenting on their Status UpdatepRefer to a website

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USING LINKEDINATTACH FILES TO YOUR PROFILE USING SLIDESHARE

Your Profile will list any ypresentations you post to SlideShare

You must register for SlideShare and install the tool first see Applications (there arefirst, see Applications (there are other applications)Get permission to publish the informationPost only PDFsyUse your status update to announce this posting

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USING LINKEDINRECOMMEND PEOPLE, FOR YOUR OWN GOOD

Received RecommendationsView them all at one timeChoose to show or not show themthemRequest an update to a recommendation

Sent RecommendationsSent RecommendationsDisplay them where?Increase your exposure Reward where reward is due

Request RecommendationsChoose what you want to be recommended for, from whom, , ,and send a personal messageSeems reasonable if you are moving jobs, but be careful about asking – some think it’s an imposition

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an imposition

USING LINKEDINANSWERS? DO YOU HAVE ONE, OR NEED ONE?

Answers, and QuestionsSee what questions your network is askingAsk questions to specific people in your networkSearch by category that interestSearch by category that interest youThoughtful questions and useful answers build your credibility. The best ones give people a g p preason to look at your Profile. Make a point of answering questions in your field to establish your expertise, raise your visibility and mostyour visibility, and most important, to build social capital with people in your network. Questions are able to be answered for 7 days

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y

Thank You.

Kelly Jennings, VP of Finance & Administration at RCLCOwww linkedin com/in/kellyjenningscpawww.linkedin.com/in/kellyjenningscpa

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