Social Media As A Personal Tool in #HPM@KPEDMONDS, MD

Assistant Clinical Professor

Doris A Howell, MD, @UCSDPalliative Teams

@UCSD_Health

With gratitude to Christian Sinclair, MD, for inspiration & gentle borrowing.

• Basic #HCSM:

• An easy way to learn via small bites

• A connection to others with similar interests

• Another way to have your voice heard

• Bonus of #HCSM Presence:

• Professional reputation control

Why Should I Care? ( / Objectives)

Caveat…Kyle = Xennial

Kyle’s

Being smart online

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• Audience (broad)

• Permanency (guaranteed)

• Amplification (likely)

• Context (lost)

Digital Professionalism is Different

Pho & Gay, 2013.

• Separate personal & professional

• Don’t try to be anonymous

• Be professional, credible & responsible

• If you pause, don’t publish

• Engage patients collectively, not individually

• For cases: generalize / synthesize

Mitigating Risk (w thanks to @CTSinclair & @KevinMD)

• 18 identifiers that must be stripped, number 18:

“Anything else that can be used to re-identify the de-identified information.”

HIPAA Compliance

“Use good judgment, common sense and common courtesy. Be respectful and strive for accuracy in your communications; errors and omissions may reflect poorly on Scripps, and may result in liability for you or Scripps. Also, never comment on legal matters or participate in

discussions about a specific patient or care situation, or about any Scripps business that may be considered sensitive or part of a crisis

situation.”

Scripps Health Guidelines

“When using social media sites, workforce members are expected to be respectful to UCSDHS, our employees, our patients and their family

members and friends, customers, our partners and affiliates, and others (including our competitors).”

UCSD MCP 523.1

• AAHPM encourages members to be involved in social media. It is important for members to share their thoughts, opinions and ideas. […]

• Be thoughtful, courteous and mindful of social media posts:

• Identify yourself by name, when posting professionally, and do not post anonymously or pretend to be someone else.

• Be clear that the opinion you express is your own.

• Be mindful that anything you post has the potential to reflect on you, your image, AAHPM and its image.

• Be respectful, courteous and use common sense.

• Provide context about what you’re posting and why.

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AAHPM Social Media Guidelines

http://aahpm.org/about/social-media

An Easy & Quick Way to Learn

• Twitter is still worth it

• AAHPM Assembly now only takes questions via Twitter (#hpmq)

• Self-titrate your learning

• Professional connections

• You can lurk in the shadows!

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I don’t do *social media*

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#hpmq

Self-titrate your learning

Self-titrate your learning

16

Professional connections

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Lurking!

Connecting to Others

Why: Metcalfe’s Law

“[…] the value of a telecommunications network is proportional to the square of

the number of connected users of the system.”

The Power of One: @DianeEMeier

+1,614 more smart people

+14,300 more smart people

Another Way to Have Your Voice Heard

• #palliative

• #hpm

• #CHIPS

• #tweetiatrician

Reputation Management

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

Mine.

• Basic #HCSM:

• An easy way to learn via small bites

• A connection to others with similar interests

• Another way to have your voice heard

• Bonus of #HCSM Presence:

• Professional reputation control

Why Should I Care? ( / Objectives)

Social Media As A Personal Tool in #HPM@KPEDMONDS, MDAssistant Clinical Professor

Doris A Howell, MD, @UCSDPalliative Teams

@UCSD_Health Sciences

With gratitude to Christian Sinclair, MD, for inspiration & gentle borrowing.