How to use Linked in for business Promotion and Personal Branding Malaysia
Linked in for Business – The Personal Power of Authenticity
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Transcript of Linked in for Business – The Personal Power of Authenticity
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LinkedIn for Business – The
Personal Power of Authenticity
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(877) 59 - COACH (592-6224)
• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 40,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and
Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,
Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
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5 Steps to Successful
Authenticity on LinkedIn
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Step 1 – Look GoodComplete ProfileBe Clear
What will you do for others?Why & How?Proof?Worth $4,000,000
Your Reputation!
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Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT
FIND YOU!
A current position Two past positions Education Profile summary A profile photo Specialties At least three recommendations
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Create Relevancy!
Introduce Yourself
1.Create your personal tagline2.Appear focused3.Put your elevator pitch to work4.Point out your “RELEVANT” skills5.Explain your experience6.Distinguish yourself from the
crowd7.How will you help them?
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Step 1 – Look GoodComplete ProfileBe Clear
What will you do for others?Why & How?Proof?
Peer Review
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Step 2 – What do you want?EmploymentCareer Move – Up or OutSales\Appointments\DirectPartnerships
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Growing Numbers
• LinkedIn Has Over 100 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
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LINKEDIN DEMOGRAPHICS 2011
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LINKEDIN DEMOGRAPHICS 2011
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LINKEDIN DEMOGRAPHICS 2011
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Step 2 – What do you want?EmploymentCareer Move – Up or OutSales\Appointments\DirectPartnerships
What do you want?
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Step 3 – How much time do you have?
How much time does
it take?
20 Minutes a Day!
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(877) 59 - COACH (592-6224)Your Social Results Plan
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Step 3 – How much time do you have?
2 Minute Test
Take a Meeting or Refer?
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Step 4 – Connect - Ask
• Are you on LinkedIn?• Is it ok if we connect?
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Step 4 – Connect - Find
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Step 4 – Connect - Find
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Step 4 – Connect - Find
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Step 4 – Connect - Save
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• LinkedIn Has Over 100 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2011 LinkedIn Stats - Growing
OVER 1,000 to 1
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Step 5 – Interaction
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Step 5 – Interaction - Home
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Step 5 – Interaction - Groups
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Step 5 – Interaction - Groups
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Step 5 – Interaction - Groups
The Secret Sauce?
Take them OFFLINE for a deeper conversation
and then get your results!
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What if I only had 1 min?
• Provide Value• Have Meaningful Conversations• Connect Up• Be Present
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• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want\need?
• Build Your Network Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Be Present!
Assignment
Be Socially Intelligent!
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• These Slides (and another cool Social Network Site)
• eBook – The 9 Things Your Need Before You Log In
• www.ForwardProgress.net
• NEXT FREE CLASS: Next Thursday 10/20 at 11AM Central
• www.ForwardProgress.net
• Events Area on Home Page
• 50% Discount for Next Paid Class
Gifts for Everyone
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The Ultimate Gift
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www.ForwardProgress.NET