Linked In For Business
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LinkedIn For BusinessSandy Blanquera
CEO & FounderSocial Boomerang
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Every great accomplishment starts with the decision to try.
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You get out what you put in.
Low effort High effortLow quality High qualityInconsistent Consistency
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3 Ingredients for Social Media Success
Create Account
Grow Network
Engage
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Create Account
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AdoptionBuild Brand
Build Profile
Create Account
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Adoption
LinkedIn not just a static resumeYour network - an assetProspecting, sales, clientsMarketing, brandingPosting jobsFinding jobsDiscoverable through millions of searches
on search engines and LinkedIn
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Adoption Tip
Want to understand LinkedIn’s value?Ask these people how they use LinkedIn:
◦Sales person◦Recruiter◦LION◦Influencer/Networker◦Social media person
Commit to try one new practice
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Build Brand
Make your profile “magnetic”White papersCase StudiesSlidesharesKeywords PhotoAccurate and appropriate InformationRecommendations
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Build Brand Tip
Ask a couple friends or marketing friend for opinion
Ask yourself, “what would I expect to see”Ask yourself, “what will people search for”Use expert for photo, logo, etc.
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Build Profile
Make snapshot countSummary – about you or business?Use keywords to improve searchabilityIn Current – list boards, clients & job titleIntegrate websites and social media linksCreate pretty URLEstablish settings for securityGet recommendations
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Build Profile Tips
Use profile gaugeReview profiles of others in your fieldSpend time preparing content
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Grow Your Network
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Grow Your Network
Upload contacts from address booksSearch for people based on work, collegeExplore LinkedIn suggestionsLook at your connection’s networksConnect to groups and searchLinkedIn suggestion tool
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Grow Your Network Tips
Save searches for ongoing useUpload LinkedIn Outlook toolbarConnect to dashboard weeklyUse Grab toolActively add new network contacts weekly
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Engage
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Engage
Add Applications Create Events & shareAdd blogSend a slideshareAsk and answer questionsAsk for adviceJoin and contribute to groups
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Engage Tips
Quality and ConsistencyCheck updates on home page regularlyFind reasons to send a note
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Add each ingredient for LinkedIn success.
Create Account
Grow Network
Engage
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Work consistently and you reach your goal.