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Welcome to LinkedIn for Administrative Professionals

Learning Objectives

• How Job Recruiter’s are using LinkedIn

• Building out a professional Profile

• Examples of what makes a LinkedIn Profile complete

• How to change your URL from a numeric link to a custom link

• Strategies for what to include in the Headliner

• The purpose of the Summary field and how to write a Summary that best reflects you

• Best practices for obtaining and giving Recommendations

• Best practices for using your Status Updates

• Joining Groups

• Participating in Groups

• LinkedIn’s Publishing Platform

• Using LinkedIn basic and advanced search

• Best practices for obtaining Connections

• Guidelines to use when determining whether you should accept a Connection invitation

• How to stay active, helpful and visible to your LinkedIn Network

• Suggested LinkedIn apps to say connected and share helpful information with your network.

• Action items assignment

Recruiters Judge on

Social Media

887%Use LinkedIn

During the hiring process!

Your Profile is the first place people look.

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First things first…• Start gathering the information needed to build out your Profile. Examples:

• Job history

• School information

• Certifications

• Organizations where you are a member

• Skills that you have obtained over the course of your career

• Volunteer information

• Make a list of everything you can think of that you have learned and accomplished within your

career.

• Use a Word processor to type and spell check the information you plan to place within your

various Profile fields.

Complete your Profile in detailProfile completeness not only helps you show up in more searches, but also improves how you are matched in the LinkedIn system. ~ Source: LinkedIn

Skills are among the most common queries performed by recruiters and hiring managers.

Profile Photo: 14x more likely to be found on LinkedIn

Don’t go headless“Actively manage your identity: Make sure your LinkedIn profile is up-to-date and don’t forget a profile photo! Adding a professional photo makes you 14 times more likely to be found on LinkedIn.” ~ LinkedIn

Headline120 character field just beneath your name.

First impressions often start with a photoProfessional and clear photo

Summary Area: 2000 Characters

An opportunity to talk about your passions and your accomplishments in the first person.

Give people the BIG

picture of you.

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Making Connections

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Mobile Apps to Keep You Active on LinkedIn

• The LinkedIn App• LinkedIn Groups• LinkedIn Pulse• LinkedIn SlideShare

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Your Action List

Gather your information

Before you start updating your Profile in a large way, you might want to turn off the ‘Notify your network.’

Make a list of keywords you think might be used to located someone with your areas of expertise.

Get started with Groups. Pick 1-3 that interest you. It’s a good starting point.

Make a list of topics you feel qualified to write about and use LinkedIn Publisher to create a post. (Access via your Home page and click the ‘Write an article’ button to get started.)

Start making regular use of the Status Updates to share helpful articles, motivational quotes, tips and even notification of events that you attending. Don’t overdo the use of this feature. Start with a once-a-day strategy.

How to turn off Profile update notifications to your Network.

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