ACE’s Essentials of Exercise Science for Fitness Professionals Chapter 2: Exercise Physiology
Linked In Essentials For Professionals
-
Upload
laurie-boettcher -
Category
Education
-
view
552 -
download
3
Transcript of Linked In Essentials For Professionals
![Page 1: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/1.jpg)
©Copyright Laurie Boettcher 2010
Essentials for Professionals
![Page 2: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/2.jpg)
©Copyright Laurie Boettcher 2010
How many of you attended my LinkedIn® Basics presentation at the Chamber in August or October 2009?
![Page 3: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/3.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
In our brief session today, we’re going to talk about:
![Page 4: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/4.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
In our brief session today, we’re going to talk about:
![Page 5: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/5.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
In our brief session today, we’re going to talk about:
![Page 6: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/6.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
In our brief session today, we’re going to talk about:
![Page 7: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/7.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
In our brief session today, we’re going to talk about:
![Page 8: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/8.jpg)
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
6. Jobs
In our brief session today, we’re going to talk about:
![Page 9: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/9.jpg)
©Copyright Laurie Boettcher 2010
Founded by Reid Hoffman in May 2003.
What is ?
![Page 10: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/10.jpg)
©Copyright Laurie Boettcher 2010
LinkedIn® is the most
widely used business-
networking site on the planet.
With over 60 million users in 200 countries,
![Page 11: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/11.jpg)
©Copyright Laurie Boettcher 2010
Why?
![Page 12: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/12.jpg)
©Copyright Laurie Boettcher 2010
![Page 13: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/13.jpg)
©Copyright Laurie Boettcher 2010
www.linkedin.com
Setting up an account.
![Page 14: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/14.jpg)
©Copyright Laurie Boettcher 2010
![Page 15: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/15.jpg)
©Copyright Laurie Boettcher 2010
The headline is the first thing people see. Make it great.
![Page 16: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/16.jpg)
©Copyright Laurie Boettcher 2010
The biggest make mistake people make is not including a professional picture.
![Page 17: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/17.jpg)
©Copyright Laurie Boettcher 2010
Make your photo
and headline a great reflection of you.
![Page 18: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/18.jpg)
©Copyright Laurie Boettcher 2010
Start editing at the top and work your way down.
![Page 19: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/19.jpg)
©Copyright Laurie Boettcher 2010
Enter up to three relevant business web sites.
Do not type ‘web site’ after your company name or it reverts back to ‘My Web Site.’
![Page 20: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/20.jpg)
©Copyright Laurie Boettcher 2010
Add your Twitter account.
![Page 21: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/21.jpg)
©Copyright Laurie Boettcher 2010
Customize your public profile URL.
![Page 22: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/22.jpg)
©Copyright Laurie Boettcher 2010
Our chance to highlight who we are and what we have to offer.
![Page 23: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/23.jpg)
©Copyright Laurie Boettcher 2010
DON’T copy andpaste your resume. Briefly describe your what you did for the company.
![Page 24: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/24.jpg)
©Copyright Laurie Boettcher 2010
What if the organization you work for is not listed?
![Page 25: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/25.jpg)
©Copyright Laurie Boettcher 2010
![Page 26: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/26.jpg)
©Copyright Laurie Boettcher 2010
![Page 27: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/27.jpg)
©Copyright Laurie Boettcher 2010
Include all education, degrees, certification, and training.
For those who don’t want to date him/herself.
![Page 28: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/28.jpg)
©Copyright Laurie Boettcher 2010
Tell about professional organizations and community involvement to show your character outside of business.
![Page 29: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/29.jpg)
©Copyright Laurie Boettcher 2010
Make sure you include your contact information.
Your settings allow you to control who sees this information.
![Page 30: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/30.jpg)
©Copyright Laurie Boettcher 2010
Contact Settings let employers know the types of jobs you would consider.
![Page 31: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/31.jpg)
©Copyright Laurie Boettcher 2010
View My Profile allows you to see how your connections see your profile.
![Page 32: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/32.jpg)
©Copyright Laurie Boettcher 2010
![Page 33: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/33.jpg)
©Copyright Laurie Boettcher 2010
Settings allow you to have control over your profile.
![Page 34: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/34.jpg)
©Copyright Laurie Boettcher 2010
The boxes you check determine what potential employers can see about you without having to be your connection.
![Page 35: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/35.jpg)
©Copyright Laurie Boettcher 2010
Recommendations
Your account is not ‘complete’ without three recommendations.
![Page 36: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/36.jpg)
©Copyright Laurie Boettcher 2010
Do NOT use the canned request. You are asking someone to endorse your work, be personal.
![Page 37: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/37.jpg)
©Copyright Laurie Boettcher 2010
The best way to attract recommendations is to give them.
BUT, only give them when they are deserved.
![Page 38: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/38.jpg)
©Copyright Laurie Boettcher 2010
Note: Do not give, or authorize managers/supervisors to give,
recommendations on LinkedIn®.
A terminated employee may use favorable recommendations
on LinkedIn® in a lawsuit.
![Page 39: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/39.jpg)
©Copyright Laurie Boettcher 2010
Contacts
![Page 40: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/40.jpg)
©Copyright Laurie Boettcher 2010
![Page 41: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/41.jpg)
©Copyright Laurie Boettcher 2010
Invite connections only when your profile is complete. Fully complete.
Who do you connect with?
Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.
Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.
![Page 42: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/42.jpg)
©Copyright Laurie Boettcher 2010
![Page 43: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/43.jpg)
©Copyright Laurie Boettcher 2010
Do NOT use the canned LinkedIn invitation ‘personal note.’
Greet, remind how you know each other, and give a reason why to connect.
![Page 44: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/44.jpg)
©Copyright Laurie Boettcher 2010
If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.
![Page 45: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/45.jpg)
©Copyright Laurie Boettcher 2010
Manage your contacts with notes.
![Page 46: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/46.jpg)
©Copyright Laurie Boettcher 2010
Do this by going to a contact’s profile and entering info in ‘Notes.’
![Page 47: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/47.jpg)
©Copyright Laurie Boettcher 2010
Groups
![Page 48: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/48.jpg)
©Copyright Laurie Boettcher 2010
Join groups related to your profession, interests, industry, and clients.
![Page 49: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/49.jpg)
©Copyright Laurie Boettcher 2010
Create a group for your company, organization, or profession.
Groups can be public or private.
![Page 50: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/50.jpg)
©Copyright Laurie Boettcher 2010
![Page 51: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/51.jpg)
©Copyright Laurie Boettcher 2010
Jobs
![Page 52: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/52.jpg)
©Copyright Laurie Boettcher 2010
There are two ways you can post jobs on LinkedIn®.1. Job Posting2. Group Job Boards
![Page 53: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/53.jpg)
©Copyright Laurie Boettcher 2010
![Page 54: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/54.jpg)
©Copyright Laurie Boettcher 2010
![Page 55: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/55.jpg)
©Copyright Laurie Boettcher 2010
![Page 56: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/56.jpg)
©Copyright Laurie Boettcher 2010
![Page 57: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/57.jpg)
©Copyright Laurie Boettcher 2010
![Page 58: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/58.jpg)
©Copyright Laurie Boettcher 2010
![Page 59: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/59.jpg)
©Copyright Laurie Boettcher 2010
![Page 60: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/60.jpg)
©Copyright Laurie Boettcher 2010
Participate in Questions & Answers to earn credibility.
![Page 61: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/61.jpg)
©Copyright Laurie Boettcher 2010
That, my friends, was speed dating with LinkedIn®.
![Page 62: Linked In Essentials For Professionals](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4faa2bb61eb714c8b458e/html5/thumbnails/62.jpg)
©Copyright Laurie Boettcher 2010
Questions?
Laurie BoettcherSpeaker, Trainer,
and Social Media Enthusiast