Linked Data and the Future of Publishing
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Transcript of Linked Data and the Future of Publishing
Linked Data and the future of publishing
David Wood28 November 2011
Wolters Kluwer GPO Webinarhttp://purl.org/net/prototypo/led-publisher
Monday, November 21, 11
“BBC Music takes the approach that theWeb itself is its content management system.
[BBC] editors directly contribute to Musicbrainz and Wikipedia.”
-- Tom Scott, BBC
Monday, November 21, 11
Early experiments with XML, XQuery for e-book publishing.
Moved via "ruthless pragmatism" to RDF, SPARQL.
Now selling hundreds of thousands of e-books (>$4M per annum).
Monday, November 21, 11
Ignored thumb rule "never compete with your channel".
Direct sales now ~60% of total.
Monday, November 21, 11
30% increase in organic search results15% increase in click-through rate (CTR)
The impact:
Monday, November 21, 11
Paid search
100%
90%
80%
70%
60%
50%
40%
30%0% 10% 20% 30% 40% 50% 60%
House email
SEO
Marketers Reporting “Great” Return on Investment
Usa
ge >
>>
Banners, buttons
Text-link ads
Affiliate MarketingBehavioraltargetingContextual
targeting
Pop-ups/pop-unders
Rich media/video
Rented emaillists
Monday, November 21, 11
• SciVerse integrates existing holdings for coordinated search.• Clinical Decision Support providing “actionable clinical content”. • Both using Linked Data approaches.
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Consistently late to rapidly changing markets (music, electronics, cafés, e-books)
Monday, November 21, 11
Right Way Wrong Way
BBC“curate the Web”
Microsoft“Go it Alone”
O'Reilly“Content Reuse”
Borders“Adapt Late”
Manning“Adapt Early”
Best Buy“Success via Experiment”
Elsevier“data Integration”
Monday, November 21, 11
Linked Data and the future of publishing
David [email protected]
+1.540.538.9137@prototypo
Monday, November 21, 11