Andy Marshall

Managing Director

What’s going on?

We are living in revolutionary times

‘Society is in the early phases of a media revolution on the scale of that

launched by Gutenberg in 1448.'

Survey of New Media, Economist, Aug 2006

‘A revolution doesn't happen when society adopts new tools. It happens

when society adopts new behaviours.’

Clay Shirky

And anyway, what age are we living in?

?

1. Age of abundance

‘Between the birth of the world and 2003, there were five

exabytes of information created.

We [now] create five exabytes every two days.’

Eric Schmidt, CEO, Google

‘The large profit margins newspapers enjoyed in the past were built on an artificial scarcity: Limited choice for advertisers as well as readers.

With the internet, that scarcity has been taken away and replaced by abundance.’

Google response to FTC

Vs

The rise of the algorithm

2. Age of networking

New ways of finding information

‘Brands are either networked or invisible, ie ignored.’

Gerd Leonhard, Media Futurist

New ways of sharing

3. Age of multi-media platforms

New devices

20TH CENTURY PUBLISHING

The business of

issuing printed

matter

20TH CENTURY PUBLISHING

The business of

issuing printed

matter

21ST CENTURY PUBLISHING

Connecting a

community through

communication

Source: Toward a new understanding of publishing, John Battelle, February 2010: http://www.federatedmedia.net/blog/2010/03/toward-a-new-

understanding-of-publishing-part-1/

But what does that mean?

We are always…

Discovering new revenues streams

Communicating on new platforms

Building new cost lines

Inventing new jobs

Publishing in different media

Developing our people in different ways

Exploiting new opportunities

Building on our current activities

So, how can you achieve stand-out with your brand?

1. Telling stories

For sale: Baby shoes, never used.

2. Authenticity

‘When people believe in a story they are more likely to engage with it. What makes something authentic is how connected it is

to the underlying social fabric.’ Mike Walsh, Futuretainment

3. Trust

The ten habits we have developed…

1

Always think...

…always learn…

2

Keep it simple…

…edit KPIs ruthlessly!

3

Open source is always

better than bespoke

4

Better to be better…

…than to be first

5

Create a culture of agility

6

Start from what you know...

…right now no-one will know

much more than you…

7

Your strategy is a road-map…

…it can’t be a detailed plan

8

Enjoy discomfort…

…you won’t last long just in your

comfort zone!

9

Get the right people doing

the right jobs

10

It’s a new paradigm not a new

commercial system…

…if you don’t make money

you will die

Andy Marshall

Managing Director