Blog Technology - Internet Marketing Pillar #3
-
Upload
13-pillars-of-internet-marketing -
Category
Business
-
view
1.887 -
download
0
description
Transcript of Blog Technology - Internet Marketing Pillar #3
![Page 1: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/1.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #3:
Blog Technology
Pillar #3: Blog Technology
![Page 2: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/2.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting
Pillar #3: Blog Technology
![Page 3: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/3.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
What is a Blog?• “A blog is a user-generated
website where entries are made in journal style and displayed in a reverse chronological order.”
• Wikipedia.org
Pillar #3: Blog Technology
![Page 4: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/4.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
How Useful is a Blog?• A blog is the easiest way to create
fresh, new information on your site• Search engines rank you higher if
your website continually offers new, relevant information
Pillar #3: Blog Technology
![Page 5: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/5.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Popular Blogging Software• Blogger• WordPress
Pillar #3: Blog Technology
![Page 6: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/6.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
![Page 7: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/7.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
![Page 8: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/8.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
WordPress Themes• You can easily personalise a
WordPress blog by using a pre-designed ‘theme’
• Themes are free to download and designed by independent coders
Pillar #3: Blog Technology
![Page 9: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/9.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 10: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/10.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 11: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/11.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 12: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/12.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Content Management• If you use WordPress then you also
get a great content management system
• You can use WordPress to update pages on your site without having any HTML knowledge
Pillar #3: Blog Technology
![Page 13: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/13.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 14: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/14.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
WordPress Plugins• Plugins are small software
programs designed by independent coders that add additional functionality to a WordPress blog
• Plugins are free
Pillar #3: Blog Technology
![Page 15: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/15.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 16: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/16.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
WordPress Plugins• Akismet• aLinks• Popularity Contest• Get Recent Comments• MyAvatars
Pillar #3: Blog Technology
![Page 17: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/17.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Blog Pinging• Pinging is the automated process
that lets a website or a number of websites know when a blogger has published a new post
Pillar #3: Blog Technology
![Page 18: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/18.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•Pinging• How pinging works
Pillar #3: Blog Technology
![Page 19: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/19.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 20: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/20.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 21: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/21.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 22: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/22.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 23: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/23.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
RSS• RSS stands for ‘Really Simple
Syndication’• RSS allows you to see when new
posts have been added to a blog without having to visit it
• Blogs produce a main RSS feed, and an RSS feed for each category
Pillar #3: Blog Technology
![Page 24: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/24.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
How Do RSS Feeds Work?• An RSS URL (web page link) is
created that lists a summary of your latest published web pages
• When this link is submitted to any site that supports the RSS standard, your latest posts are displayed
Pillar #3: Blog Technology
![Page 25: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/25.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
RSS Feed Format• An RSS feed can be promoted
quickly and easily by using a service called Feedburner
• If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools
Pillar #3: Blog Technology
![Page 26: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/26.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Find Your Feed• Where to find your Wordpress blog
feed
Pillar #3: Blog Technology
![Page 27: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/27.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Find Your Feed
Pillar #3: Blog Technology
• http://www.purpleinternetmarketing.com/blog/feed• http://www.purpleinternetmarketing.com/blog/
podcast/feed
![Page 28: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/28.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 29: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/29.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
‘Burn’ Your Feed URL• http://www.purpleinternetmarketing.com/
podcast/feed
Pillar #3: Blog Technology
![Page 30: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/30.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 31: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/31.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 32: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/32.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 33: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/33.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 34: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/34.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 35: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/35.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Subscribing to RSS Feeds• You can subscribe to RSS feeds
from other sites by using free RSS reader software
• One of the most popular RSS readers is the iGoogle Home Page
Pillar #3: Blog Technology
![Page 36: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/36.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 37: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/37.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 38: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/38.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
![Page 39: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/39.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
About Podcasting• Series of MP3 (Audio) or MP4
(Audio & Video) recordings• Published using RSS so subscribers
are alerted as soon as a new episode is published
Pillar #3: Blog Technology
![Page 40: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/40.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Creating Your Podcast• Portable MP3 Recorder• Skype or Google Talk & Hot
Recorder• Audacity
Pillar #3: Blog Technology
![Page 41: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/41.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Creating Your Podcast• Hot Recorder
Pillar #3: Blog Technology
![Page 42: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/42.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 43: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/43.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 44: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/44.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Recording And Editing Audio• Audacity
Pillar #3: Blog Technology
![Page 45: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/45.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 46: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/46.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 47: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/47.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Publishing Your Podcast• PodPress plugin for WorldPress
Pillar #3: Blog Technology
![Page 48: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/48.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 49: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/49.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Week #22: Social Networking
![Page 50: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/50.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting
Pillar #3: Blog Technology
![Page 51: Blog Technology - Internet Marketing Pillar #3](https://reader035.fdocuments.in/reader035/viewer/2022062220/5558e6e4d8b42ad7138b507e/html5/thumbnails/51.jpg)
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #3: Blog Technology