Link Building for Bloggers (Wordpress)
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Link Building for Bloggers
Justin BriggsHead of SEO & Social, Big Fish
Link Building for Bloggers(and those who use Wordpress)
Justin BriggsHead of SEO & Social, Big Fish
Justin BriggsHead of SEO & Social Media
@JustinRBriggs
JustinBriggs.org
Getting Up to Speed
What Is SEO?
Click Distribution Studies
SEO Basics
Source: http://www.seomoz.org/beginners-guide-to-seo
Wordpress SEO 101
"a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business”
-Matt Cutts, Googlehttp://www.mattcutts.com/blog/seo-for-bloggers/
Wordcamp 2011• http://bit.ly/wordcamp2011
Yoast’s Guide to Wordpress SEO• http://yoast.com/articles/wordpress-
seo/
Yoast’s Wordpress SEO Plugin• http://yoast.com/wordpress/seo/
9 Ways to Build Links as a Blogger
#1 Content Exposure
http://www.outbrain.com/
StumbleUpon posted content to their Facebook and Twitter
#2 Guest Blog
Just a Stanford blog with guest posts…
There is no contact information.Fail.
This will give you their email.
#3 Reverse Image Search
http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
#4 Theme & Plugin Links
#6 Asset & Exclusive
#7 Blogging Contest
Blogging Contest1. Make easy to enter (no link requirement).2. Gave them email address.3. They emailed in their post.4. Reply with link request.
Hi <Their Name>
Thanks for your entry. I will pass it on to the judges.
Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?
This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.
Thanks!<Your Name>
85% placed the link!
I tested multiple templates. This one won.
#8 Contact Exporter
#9 Infographics
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/http://www.seomoz.org/blog/how-to-build-links-with-infographics
Real Cases Studies of Link Building
Make It a Sure Thing
http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
Temporal Events For Causes
Get Community Buy In
Also built relationship with geek and feminist writers. Asked if they’d help spread the word.
(Send outreach emails.)
Support The Cause(Formally and Informally)
Acquired more links for GGC than Big Fish
Create Serendipity
How Bruce Campbell got me links.
Take Your Content Offline
Thanks!Questions?