Linguarama SGP Portfolio2014_NP

8/10/2019 Linguarama SGP Portfolio2014_NP

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linguarama www.linguarama.com

marcus evans linguaramaLanguage Training for Professionals

Global

Communication SkillsSpecialist Group Programmes 2014

Functionspecific English language courses for:

PROFESSION SPECIFIC AREAS Marketing Lawyers Legal Drafting Project Management Key Account Management Corporate Communications

Human Resources Assistants/Secretaries Chief Financial Officers Finance Purchasing International Sales and Sales Management International Auditors Medical Professionals Diplomats and Public Service Officials

BUSINESS COMMUNICATION SKILLS Writing Skills Meetings and Negotiations Presentations Professional Telephoning and Email Writing Effective Networking

INDUSTRY SPECIFIC TOPICS The Energy, Oil and Gas Industries The Insurance Industry The Pharmaceutical Industry


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Why should you attend?In todays global economy, multi-national companies continue to expand their

exposure through complicated and diverse marketing campaigns. To be successful,

marketing strategies need to be tailored to a global marketplace as well as having to

reflect differences in local markets. As a result, marketing campaigns require a much

higher degree of international co-ordination to ensure that corporate, product and

brand values are seamlessly aligned. Considering that many campaigns are planned,

co-ordinated and even launched in English, it is becoming imperative for International

Marketers to have a strong grasp of Marketing-related English. From planning

campaigns to negotiating supplier contracts, excellence in English has becomean invaluable skill.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participants

to share ideas and experiences in order to facilitate the development of communication

skills in relevant marketing situations and contexts. The programme will be based

around the needs of the participants, developing language skills through discussion,

role-plays, presentations, vocabulary development, language analysis, negotiation

practice all in the context of the core functions of a Marketing Professional.

Practical language skills will be developed in the following contexts:

Understanding the Language of Marketing Discussing the marketing mix

Applying a marketing process

Designing a marketing plan

Analysing strategies and objectives

Conducting market research

Knowing the Customer

Examining positioning strategies

Evaluating customer research

Drafting consumer questionnaires

Understanding the consumer

Discussing trends in B2B & B2C

The Use of English in Marketing Communications

Assessing the use of English in advertising Discussing sales performance

Writing promotional copy

Analysing the role of direct marketing

The language of e-marketing

Conducting Effective Marketing Campaigns

Presenting a marketing campaign to clients and stakeholders

The language of persuasion

Evaluating campaign results

Analysing Marketing Case Studies

Coca Cola

Dr Martens

The Coffee Company

Presenting your company case studies

Functional language

Debating marketing and brand trends

Negotiating with clients, suppliers, stakeholders

Facilitating meetings effectively

Benefits to you: Improving your English language skills in a variety of marketing contexts

Developing your ability to communicate technical marketing terminology

in English

Benchmarking your knowledge with other marketing professionals

Improving the skill and speed at which you read marketing documents

Discussing marketing case studies

Perfecting your skills in presenting marketing campaigns in English to be morepersuasive and effective

Building on your skills in designing marketing plans and campaign documents

in English

Increasing your confidence when dealing with clients, suppliers & colleagues

in English face-to-face, on the phone or in writing

Fast tracking the development in your overall language ability

Who should attend:Marketing professionals working in international marketing consultancies or multi-

national companies, who deal with international clients or collaborate on marketing

campaigns with colleagues in English.

Location:StratforduponAvon - 5 day course, Monday FridayCourse Starting Dates: 10/02, 07/04, 21/07, 18/08, 15/09, 24/11

Course Fee

775

Enrolment Fee 5

English for Marketing



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English for Legal DraftingWhy should you attend ?Traditional legal language has developed in such a way that most legal documentsare incomprehensible to laymen and sometimes even to qualified lawyers. There arenow, however, moves to reform legal language in order to make legal writing clearerand to make legal documents more useful to clients and colleagues. Non-lawyersexpect to be able to understand what they sign and judges criticise and penalise poordrafting. This course aims to show that it is possible to express and explain complexideas and arguments simply and clearly.

Turning Theory into PracticeThis course looks at how legal English has developed in the past and at the currentefforts to improve and simplify it. It encourages participants to analyse their ownwritten work and helps them to improve their writing in terms of structure, style,grammatical accuracy and choice of vocabulary. The programme will be basedaround the needs of the participants, through a series of written tasks, with regularfeedback and discussion of current trends in legal drafting.

The course will focus on the following areas:

The structure of a typical commercial contract

Layout and design

Standard clauses

Use of bullet points and tabulation

Provisos

Punctuation for legal drafting

Capital letters

Commas, colons and semicolons

Grammar of contract drafting

Standard word order

Nouns instead of verbs

Use of modal verbs

Overuse of the modal verb shall

Prepositions

Clarity

Paragraph and sentence length

Negative structures

Elegant variation

Wordiness and redundancy

Contract Vocabulary

Fixed Collocations

Differences between American and British English

Use of Connectors

Antiquated words

Common legal pairings

Foreign words

Legalese and jargon

Benefits to you

Improving the speed and skill with which youdraft legal documents

Making your documents more user friendly

Expanding your range of typical contract vocabulary

Benchmarking your knowledge with otherprofessional lawyers

Individual feedback on your specific drafting

Who should attend ? Lawyers from law firms

Lawyers from international legal departments

Paralegals

Legal assistants

All those involved in the drafting and amending of legal contracts

Location: Linguarama London, in the heart of the CityDuration: 3 day course, Monday - WednesdayTimes: 09.15 12.15 and 13.45 - 17.15Course Starting Dates:10/03, 19/05, 13/10

Group size Maximum 4 ee 775

Please note:This course can be provided as Individual Training.A tailored course can also be delivered inhouse at yourcompany premises. Please ask for details


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Why should you attend?In this rapidly changing market place, it is essential for companies to acquire and

then retain the clients that are most important to them. Key Account Management

and the development of key accounts is vital to an organisations success. Very often

key account management involves multiple relationships with people of differentnationalities: English is the key language for creating and maintaining long-term

business relationships.

Turning Theory into PracticeOne of our Specialist Group Programmes, English for Key Account Management

encourages participants to develop their language skills by sharing ideas and

experiences in relevant key account management contexts. The course will be based


role-plays, presentations, vocabulary development and language analysis all within

the context of key account management.


What is Key Account Management The profile of a key account

Selling and account management the difference

Role and responsibilities of the account manager

Identifying key accounts

Customer Profile and Position

Understanding customer needs

English for asking appropriate questions

Techniques for effective information gathering in English

Planning a Key Account Strategy

Carrying out a SWOT and PESTLE analysis of your key account

Carrying out a SWOT and PESTLE analysis of your competitors

Looking at where major areas of impact can be addressed

Differentiating your offer

Relationship Management

Influencing and negotiating with multiple contacts

Networking with your account

English for effective meetings

English for effective presentations

Giving advice and making recommendations

From Relationship to Partnership

Communicating effectively with key accounts

English for socialising

Cultural considerations

Forecasting and predicting

The elements of persuasion

Teamwork to Support Key Accounts

Planning how to support your key accounts

Identifying and overcoming internal barriers that prevent quality

Motivating staff with a positive team culture

Benefits to you: Improving your English language skills in a variety of key account management

contexts

Developing your ability to communicate effectively and persuasively with key

accounts

Benchmarking your knowledge with other key account managers

Discussing and sharing experiences and strategies with other professionals

Building on your skills in presentations, meetings and negotiations

Increasing your confidence when dealing with clients and colleagues in English


Who should attend:Professionals involved in the development and management of key accounts, who

deal with international clients and who wish to advance their practical English

language skills in a key account management context.

Location: Stratford upon Avon 5 day course, Monday - Friday

Course Starting Dates: 24/02, 05/05, 07/07, 11/08, 08/09, 13/10, 01/12

Course Fee

775

Enrolment Fee

5

English for Key AccountManagers



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Why should you attend?In a competitive global marketplace and in the face of increasing business pressures,

it has never been more important to communicate effectively with external and

internal audiences. Successful communications are increasingly central to the

management of an organisation

s reputation in all its forms. Today

s communicationsprofessionals and PR managers increasingly need to be able to use spoken and

written English competently and confidently. Whether it is to explain ideas and

strategies to stakeholders or to bring staff onboard through a period of change,

excellent English skills allow you to communicate directly with your audience

ensuring maximum impact for your message.


to develop their language skills in relevant corporate communications and PR

situations and contexts. The interactive programme is designed to develop and

practise the language and skills required to communicate effectively in a range of

international business contexts. Our highly experienced trainers ensure that the

programme will be based around the needs of the participants, developing language

skills through vocabulary development, language analysis, grammar reviews,discussion, role-plays, presentations and frequent group and individual feedback.


The Key to Effective PR and Communication Programmes in English

How to organise and clarify your message in English

Using English language persuasively with colleagues

Discussing how to identify your key audiences and understand their needs

Using English in the media

Developing Corporate Communications

Discussing the elements of a corporate communications programme

Dealing with the press in English

Role-playing interviews in specific situations e.g. disaster / recovery / crisis

Analysing case studies

Effective Media Relations

Understanding the media and their needs

Taking control of media situations and interviews

The key to writing and presenting successful press releases

Crisis Management

Anticipating and handling issues and situations in English

Crisis and issues management in English

Improving external relations and enhancing your organisationDs reputation

Practical Application Filmed role plays with analysis and feedback assessment

Applying your knowledge through practical case study analysis

Building skills to gain the most from effective media relations

Individual and group feedback

Language Development

Vocabulary for Corporate Communications

Grammar clinic

Tense Review

Fluency development

Benefits to you: Improving your English language skills in a variety of corporate communications

and PR contexts Discussing the communication strategy-building process with other professionals

and how you can apply it to your communication scenarios

Increasing confidence when using spoken and written English

Improving key English skills to gain the most from effective media relations

Benchmarking your knowledge with other project managers

Developing practical corporate communications tools that you can immediately

use in all aspects of your role

Practising applying your skills with feedback from our trainers and your peers

Fast tracking the development of your overall language ability

Who should attend:Those with responsibility for planning and executing corporate communications and

PR campaigns and who wish to advance their practical English language skills in a

corporate communications environment.

Location: Cheney Court - 5 day residential course, Monday Friday

Course Starting Dates: 17/03, 02/06, 04/08, 06/10, 17/11

Course Fee: includes full board accommodation at our Residential Training

Centre Cheney Court

Enrolment Fee 5

English for CorporateCommunications



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Why should you attend?In todays globalised marketplace, companies are increasingly looking to improve

the efficiency of core HR practices right across the spectrum. Recruitment and

retention processes; talent management; training and development processes; these

areas are becoming more and more centralised. To facilitate this change, HR

Professionals not only need to become skilled at understanding all HR processes, they

need to understand how to communicate specific HR terminology and methodology

in effective business English.



skills in relevant Human Resources situations and contexts. The programme will be

based around the needs of the participants, developing language skills through

discussion, role-plays, presentations, vocabulary development, language analysis,

negotiation practice all in the context of the core functions of an HR Professional.


Understanding the Role of HR

The concept of the company organigram in English

Facilitated discussion about place and role of HR in your company/country

Staff planning

Succession planning

Enhancing Recruitment Processes

Advertising for maximum ROI accurately in English

Establishing objectives and pre-planning

Identifying the best candidates through effective CV screening

Interviewing approaches and techniques: recruitment, exit interviews

and critical incidents

Establishing terms and conditions of service in English

Introducing successful Induction processes

Achieving an Empowered and Motivated Workforce

Improving staff motivation through effective use of appraisal systems

Conducting constructive appraisal interviews

Constructing staff development plans

Negotiating performance based salaries: the win-win scenario

Providing 360 feedback for maximum effect

Using Emotional intelligence in conflict management

Conducting targeted employee surveys

Successful employment practice

Analysing cultural aspects of employment

Assessing the challenges of employing globally

Determining conditions of service

Formulating employment contracts in English

Monitoring employees conduct

Implementing Corporate Wide Training Strategies

Conducting corporate needs analysis

Developing a strategic corporate wide training plan in English

Developing a consultancy approach to sell the strategy in the organisation

Implementing the strategy

Applying project management tools for planning

The Art of Downsizing/Rightsizing

Managing change and resistance to change

Developing consultation processes and collaborative relationships

Handling the redundancy process

Mergers and Acquisitions

Identifying corporate culture

What to do when cultures clash

Successfully integrating HR processes and systems

Introducing job rotation

Language development

Grammar review

Tense review

Vocabulary development

Language for meetings and negotiations

Persuading, presenting, negotiating, questioning techniques, influencing skills,

expressing opinions

Benefits to you: Improving your understanding of all HR processes

Developing your ability to communicate technical HR terminology in English

Benchmarking your processes with other HR professionals

Advancing your English oral and writing skills in expressing business arguments

in an HR context


Who should attend:HR Professionals needing to improve their ability to communicate in English on

HR related issues and needing to develop a better understanding of HR terminology

in English for improved results.

Location: Cheney Court 5 day residential course, Monday - Friday

Course Starting Dates: 13/01, 24/02, 28/04, 09/06, 30/06, 04/08, 18/08, 08/09,

29/09, 27/10, 17/11, 01/12

Course Fee:

includes full board accommodation at our Residential Training

Centre Cheney Court

Enrolment Fee

5

English for HR



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English for PAsand Secretaries


Why should you attend?In todays business world, where even small companies are working internationally,

the role of Personal Assistant/Secretary requires the ability to communicate effectively

in English, either internally with colleagues or externally with clients or suppliers.

Increasingly there is a need for Personal Assistants and Secretaries, who are in charge

of their managers agenda, to be able to make arrangements, organise meetings,

write emails and letters, take minutes all in English, the language of international

business. They need to communicate with colleagues, clients and suppliers in English

which is clear and well-structured. Improving your communication skills in English will

enable you to perform your role more effectively and to help your colleagues more

efficiently.


to develop their language skills in situations and contexts relevant to their

professional work. The programme will be based around the needs of the

participants, developing language skills through practical application, vocabulary

development, language analysis, active listening practice, relevant role-plays and

frequent group and individual feedback. Participants will also discuss the Cultural

Aspects of their roles and of dealing with people from many nationalities.


The Role of the PA/Secretary

Defining and developing the role of the PA/Secretary

Describing the most important challenges & how to overcome them

Planning for development

Effective Communication

Interacting with others

Defining and developing the role of the PA/Secretary

Relevant vocabulary for different company functions (HR/Finance etc)

Making plans and diary arrangements

Dealing with visitors

Welcoming, Introductions and Greetings

Making small talk

Checking and clarifying arrangements

Organising a conference or event

Planning the event

Writing to participants and delegates

Circulating information

Collating requirements

Clarifying requirements ordering equipment

Dealing with the Venue precise and clear instructions

Complaints and apologies

Communicating in writing

Emails and short notes

Formal and informal letters

Report writing

Diplomatic language

Clarity and conciseness

Summarising and concluding

Taking minutes of a meeting

Writing up the minutes

Telephoning

Simplicity and clarity

Pronunciation

Making suggestions and proposals

Taking notes and messages

Using your voice effectively

Practical application

Relevant role-plays and practice


Sharing ideas and experiences with others

Discussion of Cultural factors when dealing with other nationalities

Benefits to you: Improving your English language skills in contexts relevant to your role

Recognising the key functions of your role

Receiving individual feedback on your language skills

Perfecting your skills in English to be more effective and efficient in your job

Building on your skills in preparing meetings, business trips, conferences

and other events

Increasing your confidence when using English with visitors and colleagues


Who should attend:Personal Assistants and Secretaries who need to improve their English skills to workmore effectively and efficiently in an international environment.

Location:StratforduponAvon 5 day course, Monday - Friday

Course Starting Dates:

20/01, 17/03, 14/04, 26/05, 07/07, 4/08, 15/09, 13/10, 10/11

Course Fee 775

Enrolment Fee 5

Location:London 5 day course, Monday to Friday

Course Starting Dates: 06/01 10/02, 10/03, 07/04, 19/05, 16/06, 14/07, 11/08,

08/09, 06/10, 03/11, 01/12

Course Fee 775

Enrolment Fee 5


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English for Chief

Financial OfficersWhy should you attend ?Todays Chief Financial Officer (CFO) is at the heart of a modern organisation. The

role of the CFO is central to the day-to-day successful operation of the company.

Financial skills and analytical capabilities remain fundamental requirements of the

CFOs role. Following the credit crunch and the financial downturn, however, the

new CFO has had to learn a new set of skills and gain fresh insights into a range of

other more general company functions such as strategic and operational risk

management, information, integration and strategy development. Thus the role of

CFO carries a heavy responsibility. Not only is it in charge of the financial wellbeing

of the company, but it has increasingly also become the natural home of other moregeneral and challenging subjects, such as corporate social responsibility and

sustainable development.

Turning Theory into PracticeFluency and accuracy in the English language is now a basic requirement, especially

for senior partners, directors, managers and upwardly mobile staff in any

internationally focussed company. In addition, CFOs must be capable of performing

extremely well in a number of internal and external settings. Board level interactions,

handling senior colleagues, dealing with shareholder questions, learning to tell

convincing stories about your companys successes and the challenges of the sector

in which it operates, dealing with the media these can now all be essential

functions for the CFO.

Practical language skills will be developed in the following contexts.

Understanding the role of the CFO

The role of the CFO, and the relationship with the CEO, the Board and

shareholders. Presenting to investors and other stakeholders

Supporting the management team in the development of strategy.

Managing company processes

Financial management

Risk: identifying, recording and mitigating risk

The relationship with government and regulators

The changing role of the CFO

Buying and selling companies Mergers and Acquisitions

Postmerger integration: common pitfalls

The role of banks and other professional institutions

Valuation methods

Writing your Information Memorandum

Company startups Raising finance

Dealing with the entrepreneur

Sources of finance: angel investors, Private Equity, bank loans

Writing your prospectus

Pure finance functions Reporting: management accounting/financial accounting

Annual reports including company statements:

P&L account (income statement); balance sheet; cashflow statement

The annual budget round

Managing the budgeting process (internal negotiation)

Internal reporting

Capital expenditure

Commercial functions Supplier/Supply chain management

Contracting specialist functions

Outsourcing company operations

Project appraisal: breakeven models, IRR models, hurdle rates

Sustainability and Corporate Social Responsibility

Understanding national and international requirements

Trends in legislation

Media relations Handling a press or TV interview

Telling a convincing story of your companys successes

Who should attend Senior professionals currently in a CFO position

Senior professionals preparing to move into a CFO position

Board level professionals or senior managers wanting to understand more about

the finance and risk functions in a variety of organisations Benefits to you

Improving your Englishlanguage performance by building confidence and skills

Simulating advanced professional situations, such as Board-level discussions, client

negotiations,interviewing

Developing and consolidating financial language and terminology common in

finance and general management functions

Reflecting on, and practising, discussions with internal and external partners

Benchmarking your knowledge with other senior professionals

Location: London 5 day course, Monday - Friday

Course format: This course is available in two formats

1 Group Training on Specific dates: Maximum Group size 4

Course Starting Dates: 19/05, 28/07, 20/10

ees 775 per week plus 35 enrolment

2 Tailored Individual Training: One to one training

This course will include the elements above but will be

focused on the specific areas relevant to the participant

Course Starting Dates: courses can start on any Monday

ees 3395 per week plus 35 enrolment

Accommodation: we can recommend hotels near the London training centre

Please note: This course can also be delivered inhouse

at your company premises. Please ask for details.


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Why should you attend?In today's global economy, multi-national companies manage assets and financial

resources worth billions. As the global economy diversifies, so companies need to

become more effective in managing the financial health of subsidiaries in diverse and

complex international markets. In addition, global investors carefully analyse quarterly

financial reports and companies who communicate improved performance

successfully can expect further investment. As the global economy increases its

reliance on English as the global language of finance, so CFOs, Financial Controllers

and Financial Directors need to master their understanding of written and spoken

English within the context of their roles. Whether it is handling major shareholdersand investors or addressing the financial media at results time, excellence in English

has become an invaluable skill.



skills in relevant financial situations and contexts. The programme will be based


role-plays, presentations, vocabulary development, language analysis, negotiation

practice all in the context of the core functions of a Finance Professional.


Understanding the Vocabulary of International Finance

Successfully presenting the business accounts

Understanding the framework of the business cycle

Describing accurately financial trends

Assessing terminology associated with bad debt and debt recovery

Analysing the vocabulary of recession and its implications

Comparing American vs. British terminology common mistakes

Discussing currency variations and forms of money

Reporting Successfully

Understanding the correct use of English within financial reports

Drafting emails and letters to reflect financial events

Discussing the terminology of takeovers and mergers

Examining examples of company reports

Applying Role Plays

Mastering the language of persuasion

Expressing strong opinions and recommendations

Successfully addressing Risk

Describing Company Performance

Comparing Company performance quarter to quarter

Describing and presenting company performance to investors and media

Successfully addressing the future financial uncertainty & financial projections

Discussing the regulatory environment


Finance Specific Vocabulary

Grammar clinic

Complex pronunciation

Reading and interpreting the financial press

Perfecting the language of lobbying and persuasion

Developing effective written English

Benefits to you: Improving your English language skills in a variety of financial contexts

Developing your ability to communicate technical financial terminology in English

Benchmarking your knowledge with other finance professionals

Improving the skill and speed at which you read financial documents Discussing financial case studies

Perfecting your skills in presenting financial reports and information in English

to be more persuasive and effective

Building on your skills in drafting financial letters, emails and reports in English

Increasing your confidence when dealing with clients & colleagues in English

face-to-face, on the phone or in writing


Who should attend:Financial professionals working in international consultancies, audit firms or multi-

national companies, who deal with international clients or discuss financial issues

with colleagues in English. Financial professionals responsible for presenting

financial information to international investors and the financial press.



Course Fee 775

Enrolment Fee 5

English for Finance



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Why should you attend?The role of purchasing makes a positive contribution to any organisation.

Increasingly, as purchasing becomes an international function, the role of English

becomes more vital. This programme has been designed to enhance participants

abilities to communicate in English in essential purchasing situations using

appropriate, clear and accurate English. It has been created specifically to meet the

needs of all those involved in purchasing at all stages of the process.

Turning Theory into PracticeOne of our series of Specialist Group Programmes, this course encourages

participants to share ideas and experiences in order to develop their

communication skills in relevant situations and contexts. The programme will be


discussion, role-plays, presentations, vocabulary development and language

analysis in relevant business contexts.


Business skills Presenting and explaining pivotal aspects of the purchasing role and key

processes

Negotiating more effectively using a variety of negotiation tools in English

Forecasting future demand and making predictions about trends

Making sense of finance

Fluency practice and vocabulary development

Feedback on accuracy and pronunciation

The purchasing role within organisations

Purchasing models

Indirect/direct purchasing

Purchasing/procurement

Changing trends

Competition Global factors

Competitive advantages

Price and cost

Influencing factors

Outsourcing

Purchasing process

Various stages of the purchasing process including analysis of theoretical models

of purchasing

Relationship management

Communicating effectively with business partners

Understanding and evaluating needs of suppliers, buyers, and internal customers

of the purchasing function

Negotiating more effectively in English

Analysing and measuring performance

Making sense of finance

Financial and budget considerations

Forecasting future trends

Benefits to you: Improving your English language skills in contexts relevant to your role in

purchasing and procurement

Developing your ability to communicate information across sectors in English

Benchmarking your knowledge with other purchasing professionals

Discussing case studies

Building on your skills in presenting technical information and negotiating more

effectively in English

Increasing your confidence when dealing with clients and colleagues in English Fast tracking the development in your overall language ability

Who should attend:Purchasing and procurement professionals working in international roles or

multi-national companies

Location: Stratford upon Avon 5 day course , Monday - Friday

Course Starting Dates: 17/02, 28/04, 28/07, 06/10, 17/11

Course Fee 775

Enrolment 5

English for PurchasingManagers



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English for InternationalSales and SalesManagementWhy should you attend?Few businesses can survive without an effective, highly-motivated sales force

with professional sales people driving sales and experienced management leading

them forward. With increasing globalisation, sales forces and management must

operate across national and cultural boundaries often using English as the common

communication tool. It is increasingly important for sales professionals to be able to

understand and communicate sales specific information with colleagues, clients and

prospective clients using clear and effective business English.

Turning Theory into PracticeThis course encourages participants to develop their language skills in situations and

contexts relevant to their professional work. The content will be based around the

needs of the participants, developing language skills through language analysis, role

plays and practice situations, vocabulary development and group and individual

feedback. Practical language skills will be developed in the following contexts:

Understanding the Language of Sales Discussing the structure, roles and responsibilities of the sales force

Characteristics of successful sales personnel

Cross cultural differences

Prospecting and pipeline management

Features vs. Benefits

Matching the sales cycle to the buying cycle

Effective Communications English language for sales meetings

Product presentations in English

Asking and answering questions effectively

Language of agreeing, disagreeing, persuading and influencing

Objection handling

Negotiating with prospects

Telephone skills Calling prospects

Using your voice effectively

Simplicity and clarity

Language Development Sales/Marketing specific vocabulary development

Grammar review

Fluency development

Pronunciation

Benefits to you: Perfecting your skills in English to be more persuasive and effective in sales contexts

Developing your ability to communicate sales information in English

Developing your ability to communicate your sales proposition both internally and

externally

Sharing ideas with other professionals

Fast tracking your overall English language ability

Increasing your confidence when dealing with clients & colleagues in English

face-to-face, on the phone or in writing

Improving your English language skills for greater success in sales meetings and

negotiations

Individual and group feedback on your language skills

The opportunity for sales role-plays and practice with other sales professionals

Who should attend:Sales staff, sales managers and directors who wish to improve their English language

skills in the context of sales.

Location: London - 5 day course, Monday - Friday

Course Starting Dates: 07/04, 16/06, 06/10, 10/11

Course Fee 775

Enrolment Fee

5



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Effective English forInternational Auditors


Why should you attend?The role of the international auditor, internal or external, has never been more

important. The ability to communicate successfully in English in order to understand,

question, explain, discuss, warn, advise and report effectively is crucially important

when you are dealing with colleagues, suppliers or clients.

If you want to express yourself more rapidly, clearly, diplomatically and precisely, the

Effective English for Auditors course is for you.

Following the recent compliance reforms, the world of auditing has changed rapidly.

Recent international corporate scandals and financial failures have highlighted the

importance of the auditing process. To maintain a competitive edge in the current

economic downturn, multi-national companies need to:

1. lower the costs of their operations

2. deliver greater value to their customers.

The global economy is now reliant on English and, to help clients achieve their

objectives, auditors need to ensure that they understand written and spoken English

and that they can convey their meaning clearly and efficiently.

Turning Theory into Practical Language SkillsOne of our successful series of Specialist Group Programmes, this Effective English for

Auditing course will boost your ability to understand and participate in discussions

and meetings about recent developments in the field of audit.

You will be encouraged to share your ideas and experiences of international audit

with participants from other countries and countries. The course will be designed

around the specific needs and objectives of each group, so that you will extend your

range of relevant language.

We will develop your language skills for practical use through discussion, role plays,

presentations, vocabulary development, language analysis and negotiation practice, all

in the context of the core functions of an international auditor. Areas covered include:

Understanding the Vocabulary of International Audit

Auditing Principles

International Standards of Auditing

Sarbanes-Oxley Reporting

Business Risk Management

Corporate Fraud

Mandatory and Voluntary Disclosure

Challenges Facing Auditors in the IT Environment

Corporate Governance and Ethical Standards

Reporting Successfully

Examining Company Reports

Reporting Standards

Writing Clear and Concise Audit Reports

Drafting Emails and Letters to advise on Best Practice

Applying Role Plays

Questioning and Discussing Results and Performance

Advising and Warning on Controls and Processing Systems Weaknesses

Analysing and Presenting Cost Saving Opportunities

Adopting Principles and Tools to drive Cost Reductions and Process Improvements

Company Performance

Describing Company Structure

Analysing and Presenting Financial Statements

Reporting on Company Performance

Measuring Audit Processes against Best Practice


Audit Specific Vocabulary

Grammar Clinic

Complex Pronunciation

Reading and Interpreting the Financial Press

Perfecting the Language of Advising, Warning and Recommending

Developing Effective Written English

Benefits to You Improving your English language skills in a variety of audit contexts

Developing your ability to use audit terminology in English

Benchmarking your knowledge with other auditors

Improving the skill and speed with which you read financial documents

Discussing and exchanging opinions on audit case studies

Perfecting your skills in presenting financial reports and information in English

Expressing yourself more persuasively and effectively

Building on your skills in drafting financial letters, emails and reports

Increasing your confidence when dealing with clients and colleagues

Sounding more credible when communicating face-to face, on the phone or in writing

Accelerating the development of your overall communicative competence

Who should attend?Internal or external auditors in multinational companies, audit firms, international

consultancies and organisations who deal with international clients or colleagues and

who need to communicate more effectively on financial and management issues.

Location: London 5 day course, Monday Friday

Course Starting Dates: 28/04, 09/06, 01/09, 03/11Course Fee 775

Enrolment Fee 5


15/24


English for MedicalProfessionals

Why should you attend?When it comes to practising medicine or nursing in English, Medical professionals

often have concerns about lacking English language skills hampering their ability tocommunicate effectively with their patients. Our course has been designed with thesupport of medical professionals (both practising doctors and nurses) and addressesthe question of effective, confident communication with patients, fellow doctors andpractice managers and staff.

Turning Theory into PracticeOne of the Linguarama series of Specialist Group Programmes, this courseencourages participants to share ideas and experiences in order to develop theircommunication skills in relevant situations and contexts. The programme will bebased around the specific needs of the articipants, developing language skillsthrough discussion, role-plays, presentations, vocabulary development and languageanalysis in professional contexts. Practical language skills will be developed in thefollowing contexts

Professional skills

First contacts, putting the patient at ease; Asking questions (medical history)

Checking and clarifying (symptoms/diagnosis)

Giving advice, reassuring

Explaining processes and procedures clearly (treatment plans)

Using colloquial terms

Understanding different accents, talking to non-native speakers of English

Dealing with difficult patients

Giving bad news

Accent reduction (clarifying pronunciation errors) where necessary

Vocabulary development

Anatomy, health, illness

Prescription/medication

NHS healthcare in the UK

Healthcare systems in other countries

Doctors surgeries/hospitals

Private medical care Modern medical practice in my country

General practice and responsibilities


Fluency practice and vocabulary development

Focus on effective communication between yourself and patients,

Discussing issues with practice management and staff


Cultural skills

Cultural factors in treating patients

Culture and behaviour Recognising our own culture

Adapting our behaviour

The cultural iceberg

Benefits to you

Improving your English language skills in contexts relevant to your role

within medicine

Benchmarking your knowledge with other professionals

Discussing case studies

Building on your skills in presenting specific cases in English

Increasing your confidence when dealing with patients or practice/hospital

management or staff in English


Who should attend? Medical professionals who need to improve their English Medical professionals who plan to work internationally

Medical professionals who use English regularly in their work

Medical professionals who are planning to move to English speaking countries

Medical professionals who are involved in international working parties and

research groups

Location: Linguarama Training Centre Stratford upon AvonCourse: 5 day course, Monday FridayCourse starting dates: 17/02, 24/03, 05/05, 16/06, 07/07, 01/09, 13/10, 10/11,01/12Course Fee 775

Enrolment 5


16/24

English for Government,

Public Bodies and Diplomats


English is a key international language for inter-governmental relations, for NGOsand for public bodies of many different types. The ability to contribute to meetingsand debates, chair meetings, persuade people to your point of view is an essentialtool for Diplomats, Government Representatives, Members of Parliament, CivilServants and those on international working parties among many others.

Who is this course for? Diplomatic personnel

Government employees

International agency staff

Those working in international diplomacy

People engaged in international working parties

Those on fact-finding tours

All those working internationally in the public or NGO sector

Why should you attend?This course will enable you to take part in meetings, discussions, debates, workingparties and information exchanges with confidence, fluency and persuasiveness. Theprogramme will develop language skills through discussion, role-plays, presentations,vocabulary development, language analysis and frequent group and individualfeedback. There will also be many opportunities to participate in discussions anddebates with other professionals.

Aims and benefits of this programme

To be more confident when using English in a diplomatic setting in order to help

create a professional representation of your organisation, party or country

To develop the language to chair, participate in and conduct meetings and

discussions in an international environment

To be able to use more appropriate diplomatic language during negotiations,

especially when resolving conflict

To build on vocabulary used when discussing trade, business, economics, current

and foreign affairs

To make clearer, more effective speeches and presentations on a wide range

of topics

To develop language used when socialising and entertaining foreign guests

To write clear and concise emails

The course will include topics from the following areas and will be based on theneeds of the participants of each group.

Effective communication

Reporting back to colleagues with descriptions of complex international issues

Introducing yourself, your function, your targets

Describing the role and scope of your organisation, political group or

working party

The language and procedures of meetings

Taking part in complex negotiations

Language for presenting information

Reporting adverse events, asking about implications, giving advice

Introducing yourself, your function, your targets

International meetings

Formal / Informal meetings

Chairing a meeting

Preparing opening statements

Asking for input

Giving opinions

Listening to detailed discussions

Responding to questions and suggestions Making effective speeches

International negotiations

Preparing your opening statement

Stages of a negotiation

Establishing your parameters

Agreeing and disagreeing

Making offers and suggestions

Understanding each others position

Red lines and compromises

Reaching agreement

International presentations

Preparing your content

Planning your presentation

Understanding your audience

Dealing with questions

Handling negative reactions

Closing and summarising

Written communication

Reading complex reports in English

Reading for gist

Writing emails formal and informal

Summarising and reviewing

Outside the formal workplace

Welcoming guests

Introductions and greetings

Hosting major events Socialising

Networking

Small talk


Grammar clinic

Tense review

Vocabulary building

Fluency development

Building listening skills

Benefits to you: Improving your professional English skills through discussing relevant,

challenging topics

Developing your ability to participate in complex and detailed discussions

in English

Benchmarking your knowledge with other professionals from the same field

Discussing relevant, challenging case studies

Increasing your confidence in English

Developing language skills which could be key to career progression

Location: Cheney Court 5 day residential course, Monday FridayCourse starting dates: 24/03, 14/07, 20/10Course Fee: including full board accommodation at our Residential Training centreCheney Court nrolment 5


17/24


18/24

Why should you attend?In todays global economy virtually all key roles within an organisation require the

ability to communicate effectively in Meetings and Negotiations, either internally with

colleagues or externally with clients or suppliers. Increasingly there is the need for thiscommunication to be in English, the international language of business. It is important

to be able to communicate with colleagues, clients and suppliers in English which is

clear, well-structured and persuasive. Effective English in Meetings and Negotiations

has become an invaluable skill.

Being aware of the cross cultural aspects of International Meetings and Negotiations

is also a vital factor in being successful. Understanding, managing and agreeing the

expectations of participants will contribute to the success of a meeting.


to develop their language skills in situations and contexts relevant to their professional

work. The programme will be based around the needs of the participants, developing

language skills through practice Meetings and Negotiations, vocabulary development,

language analysis, active listening practice, extensive role-plays and frequent group and

individual feedback. Participants will also discuss the Cultural Aspects of meetings and

their expectations of how meetings work and the associated decision-making process.


The Role of Meetings

Analysing cross-cultural aspects

What should the meeting achieve?

Evaluating what makes a successful Meeting

Golden rules for success

Preparing the meeting

Preparatory documentation

Establishing aims

Key principles and stages

Agreeing the outcome

Defining your bottom line

The Language of Meetings

Opening and closing meetings

Agreeing and disagreeing

Clarifying your position and asking for clarification

Interrupting and dealing with interruptions

Active listening skills tone and meaning

Non-verbal communication body language

Chairing a meeting

Managing the process

Dealing with conflict

Using diplomatic language

Challenging and defending an opinion


Negotiations

Applying the golden rules of negotiation

Phrases used in negotiation

Setting parameters

Making concessions

Assertion vs aggression

Proposing and bargaining


Role-plays and practice negotiations


Recording for self-assessment

Discussion of inter-cultural factors

Benefits to you: Improving your English language skills for greater success in meetings

and negotiations

Recognising the key stages of a negotiation

Individual feedback on your language skills

Perfecting your skills in English to be more persuasive and effective

Building on your skills in preparing for the meeting and anticipating

the language necessary

Increasing your confidence when using English with clients and colleagues

Increasing your awareness of working successfully in a cross cultural environment


Who should attend:Professional and business people who need to use English in international meetings

and negotiations and wish to do so more effectively and persuasively.

Location: Cheney Court - 5 day residential course, Monday Friday


16/06, 07/07, 28/07, 11/08, 01/09, 22/09,13/10, 03/11, 24/11, 08/12


Centre Cheney Court

Enrolment Fee

5

English for Meetingsand Negotiations



19/24

English for Presentations


Why should you attend?In todays global economy many different business roles within an organisation require

the ability to communicate information and ideas successfully and persuasively in

English in a wide variety of contexts and situations. Increasingly there is the need to

communicate this information in English to an international audience. It is important

to be able to communicate formally with colleagues, clients and stakeholders in

English which is clear, well-structured and persuasive. Making effective presentations

in English has become an invaluable skill.


to share ideas and experiences in order to facilitate the development of presentation

skills in situations and contexts relevant to their professional work. The programme

will be based around the needs of the participants, developing language skills

through practice presentations, vocabulary development, language analysis, group

discussion and frequent group and individual feedback all in the context of the

making professional presentations.


Understanding Presentations

Defining and re-defining the objectives of presentations

Looking at key components of successful presentations

Evaluating what makes a successful presentation planning, structure, delivery?

Knowing your audience

Who are you presenting to? How do you establish rapport?

What are their expectations?

What do they already know?

Anticipating audience reaction and planning your response

Preparing a presentation

Establishing and conveying your message

Organising content writing scripts, editing material and using notes

to emphasise key points

Preparing visuals content, design, clarity

Signposting stages

Managing your presentation time effectively

Cross-cultural check list taking into account cultural differences

Delivering the Presentation

Analysing verbal and non-verbal contributions

Improving your confidence and stance

Fine tuning your body language

Delivering effective introductions

Being persuasive

Creating an impact

Emphasis, repetition and softening

Adopting clear and concise English

Signposting language

Pronunciation and voice work

Articulation, intonation and stress when presenting in English

Referring to visuals Making recommendations

Advanced Presentation techniques

Tripling

Using rhetoric

Exploiting contrast

Ending the Presentation

Effective endings


Dealing with questions

Establishing rapport how to maintain attention and interest

Survival tactics handling interruptions and objections

Techniques for dealing with difficult questions

Clarifying and rephrasing


Regular mini-presentations


Video-recording and playback for self-assessment

Watch and analyse Discuss and improve

Benefits to you: Improving your English language and Presentation skills in a relevant context

Benchmarking your skills with other professionals

Individual feedback on your presentation skills

Perfecting your skills in presenting in English to be more persuasive and effective

Building on your skills in designing and preparing presentations tailored

to your audience

Increasing your confidence when presenting to clients, colleagues and

stakeholders in English in a variety of scenarios: sales presentations, board

meetings, conferences, committees

You leave the course with a check list to help you continue self-evaluation

and improvement


Who should attend:Professional and business people who need to present information in English

and wish to do so more effectively and persuasively.

Location: London - 5 day course, Monday - Friday

Course starting dates: 20/01, 03/03, 07/04, 26/05, 07/07, 04/08, 29/09, 27/10,

24/11

Course Fee 775

Enrolment Fee 5

Location: Cheney Court - 5 day residential course, Monday - Friday


10/11, 15/12


Centre Cheney Court

Enrolment Fee 5


20/24

English for ProfessionalTelephoning and Email Writing

Why should you attend?Time poor professionals need to be able to ensure that their messages, whether

delivered by telephone or Email, can be delivered quickly and understood clearly.

In order to do this, you need to ensure a high level of language knowledge and a

keen awareness of the culture of the person you are communicating with. In todays

world this is more challenging and more important than ever.

This highly practical English course is designed to provide you with the language,

techniques and confidence to write effective emails and communicate effectively by

telephone. This turns complex, time consuming tasks into straightforward,

enjoyable activities

Turning Theory into PracticeOne of our successful series of specialist group programmes, the professional

telephoning and Email writing course writing course enables participants from all

areas of business to develop their ability to talk on the telephone and writing skills

for emails.

For the Email content, participants will be given a pre-course writing task and the

course will then be tailored to deal with their specific needs and priorities.

Participants will look at the principles of effective writing, be provided with standard

phrases to enable them to write more accurately and efficiently and then put the

principles and language into practice during targeted writing tasks.

The telephoning component of the course will focus on cultural differences in

communication and look at standard phrases to use on the telephone, together with

strategies for checking and clarifying, interrupting and dealing with interruptions.

This will be followed by practical telephone role plays and individual feedback.

Core subject areas will include:

Key functional language for Emails and telephoning Diplomatic and persuasive language

Vocal clarity and impact

Review and consolidation of grammatical accuracy

The Principles of effective writing: clarity, conciseness, consistency, cohesion,

correctness and courtesy

Strategies for developing effective listening skills

Cultural awareness: the UK and the international context

The pre-course writing task will activate language and prepare you for your course.

Relevant learning and continuing-to-learn strategies introduced throughout the

course will maximise your progress before, during and after your course. Suitabletailored and published materials will be used, with recommendations for self-study

material.

Benefits to you: Making telephoning and emailing in English simpler and more productive

Increasing your range of functional language for emails and telephoning


Developing your ability to write clearer and more concise emails more quickly

Practising work-related language through relevant role-plays

Increasing your confidence when dealing with clients and colleagues in English in

face-to-face and telephone situations


Improving your self-correction techniques

Who should attend?This course is ideally suited to those professionals who need to write Emails,

communicate by telephone and take part in conference calls on a regular basis in the

work-place.

Location: London and Stratford Upon Avon 5 day course, Monday Friday

Course starting dates:

London: 24/02, 02/06, 08/09

Stratford: 07/04, 14/07, 20/10

Course fees

775

Enrolment fee 5



21/24

Why should you attend?Building meaningful, worthwhile, long-term relationships is the key to successful

business. Who you know can be as important as what you know. This is why

networking skills are so important. By improving your ability to network effectively

you will create a pool of contacts (customers, suppliers, peers and mentors) that you

can call upon to make your business run more smoothly. The skills you will develop

on this course will help you to build good relationships with your colleagues and

existing clients as well as help to expand your list of contacts.

People like to do business with people they trust and even in this electronic age there

is still no substitute for meeting someone face to face. We will give you clear

guidance on how to use English effectively in order to establish new long-term

contacts. The skills you develop here will enable you to network effectively in a range

of situations from dinner parties to conference coffee breaks, from chance meetings

with influential people to networking online, from breaking the ice in meetings to

starting negotiations effectively.

Turning Theory in PracticeThis course encourages participants to develop their language skills in situations and

contexts relevant to their professional work. The programme will be based around

the needs of the participants, developing language skills through language analysis,

role-plays and practice situations, vocabulary development and group and individual

feedback.

Practical language skills will be developed in the following contexts.

The principles of networking

Make the first minute count

Ask the right questions to get the information you need to start building

relationships

Work the room

Build extensive, long-lasting relationships

Create strategies for following-up contacts

Network online

Entertain contacts

Break the ice and building rapport in meetings

Convince people to your way of thinking in negotiations


Develop interpersonal communication skills - including an introduction to NLP

Explore the form and significance of diplomatic language

Raise awareness of intercultural communication

Establish a good rapport

Expand range of English expressions used for a variety of networking situations

including initiating and ending conversations, exchanging business cards etc

Develop strategies for dealing with sensitive issues, e.g. overcoming

communication breakdowns or barriers


Language of suggestion, explanation and persuasion

Diplomatic and idiomatic language

Polite tense forms

Language of referral and follow-up

Question formation (rhetorical, leading, open and closed) Effective writing techniques

Language for meetings and negotiations

Vocal clarity and persuasive intonation

Benefits to you: Increase your confidence and perfect the language needed for making small talk,

socialising and networking effectively with business associates from all cultures.

Learn how to follow up business opportunities in a confident and professional

manner.

Develop different strategies to ensure your meetings and negotiations begin and

end effectively

Maximise your opportunities to build relationships by analysing what makes an

effective networker, from body language and use of voice to language that you

use. Share ideas and experiences with other professionals

Practise your networking techniques in role-plays with guidance and feedback

from experienced and qualified business trainers.

Who should attend:This course is of interest to all business professionals who need to establish and

maintain business relationships, both within their organisation and outside it. It is of

particular interest to people who are in client facing and leadership positions. The

skills developed during this course will also be of use to anyone who works as part of

or leads a team.


Course Starting Dates: 24/02, 28/04, 02/06, 14/07, 08/09, 27/10Course fees 775

Enrolment fee 5

Effective Networking In EnglishSpecialist Coaching For Professionals



22/24

Why should you attend?Energy and the oil and gas industry is a key market sector in the globalised economy

today. English is the international language of co-operation throughout large parts of

the sector. New technologies, climate change, resource depletion, the rapid growthin demand from industrialising countries in Asia, energy security and the liberalisation

of markets are all issues which are both widely discussed in society and underpin the

framework within which the energy industry operates. This course will give you the

language and the confidence, not only to discuss such issues coherently but also to

operate more effectively in your specific role in English.

Turning Theory in PracticeThis course encourages participants from the oil and gas industry to develop their



discussion, role-plays, presentations, vocabulary development and language analysis

in contexts relevant to the Energy, Oil & Gas sectors.


Understanding the vocabulary of the Energy and Oil and Gas Industry

Power generation

Energy sources (hydrocarbons, renewables, nuclear)

Sectors and markets

The legislative and governmental framework

Competition and deregulation

Oil and Gas Industry Issues

Environment

Health and safety

Sales, marketing and service

HR (recruitment, secondment, retention, development)

Supply and demand, energy security, strategy

Talking Technical

Grids, transmission and distribution

Energy efficiency

Processes and technical issues

Trends and technological developments


Fluency and vocabulary development


Business Language Skills for Use in the Oil and Gas Industry

Presenting information

Forecasting

Describing trends

Describing processes Negotiating

Taking part in meetings

Historical Oil and Gas Case Study

A detailed analysis of conflict and compromise between industrial and

environmental interests in the oil and gas industry

Benefits to you: Improving your English language skills in contexts relevant to your role

Developing your ability to communicate information across sectors in English

Benchmarking your knowledge with other oil and gas industry professionals

Discussing oil and gas industry case studies

Building on your skills in presenting technical information in English related to theoil and gas industry

Increasing your confidence when dealing with clients and colleagues in English


Who should attend:Energy industry professionals working in oil and gas Industries in international

environments or multi-national companies, who deal with people from all over the

world, whether clients or colleagues in English

Location:London and StratforduponAvon 5 day course, Monday - Friday

Course Starting Dates:

StratforduponAvon: 20/01, 24/03, 09/06, 04/08, 08/12

London: 17/02, 28/04, 07/07, 01/09, 03/11Course fees

775

Enrolment fee 5

English for the Energy,Oil and Gas Industry



23/24

English for InsuranceProfessionals

Why should you attend?With the recent consolidation of the insurance industry, it is a more international

sector than ever. This means that those who wish to excel in insurance fields need to

have English language skills of the highest quality in order to meet client expectations.

This highly practical Insurance English course is designed to meet your insurance

language and communication needs. The course will give you the language and the

confidence to operate more effectively in your specific role in English as well as

allowing you to develop your insurance specific vocabulary, ability to deliver

presentations and effectively meet the needs of your English speaking clients.

Turning Theory into PracticeThis course encourages participants from the Insurance Industry to develop their


based around the needs of the participants, developing language skills throughdiscussion, role-plays, case studies, presentations, vocabulary development and

language analysis in contexts relevant to the Insurance Industry.

The programme is flexible and tailored to the specific personal/ organisational needs

of each client. However, core subject areas for the Insurance English course will include:

Key insurance language and terminology

Business communication skills specific to your position

Tools for effective written communication

Discussion of current and relevant insurance topics and issues to build fluency

and confidence in speaking

Strategies for developing effective listening skills

Review and consolidation of grammatical accuracy

Vocal clarity and impact input

A broader knowledge of the workings of the London market

You will prepare a presentation on your role and your companys role in theinsurance

industry as a pre-course task, which will allow you to demonstrate the level of English

you already have and prepare you to study. Relevant learning and continuing-to-learn

strategies are introduced throughout the course, allowing you to maximise your

progress before, during and after your course. Suitable tailored and published

materials will be used throughout your course, with recommendations for

self-study material.

Benefits to you: Increasing your understanding and accurate use of insurance English terms


Developing your ability to draft clearer and more concise reports and other documents

Practising work-related language through relevant role plays

Increasing your confidence when dealing with clients and colleagues in English in

face-to-face and telephone situations

Benchmarking your knowledge against other insurance industry professionals


Improving your self-correction techniques

Who should attend?This Insurance English course is ideally suited to insurance professionals who require a

tailored insurance English solution with relevant, interactive practice of insurance

business communication skills in small groups of the same level and with sharedobjectives.

Location: London 5 day course, Monday to Friday

Course starting dates: 17/03, 21/07, 06/10

Course fees 775

Enrolment fee 5



24/24

English for thePharmaceutical IndustryEnglish for the Pharmaceutical IndustryThe Pharmaceutical industry is an increasingly global business. English is the

International language for Research and Development, Marketing, Packaging, Sales

and Management. The ability to communicate in English in a business context has

become an invaluable skill for all levels of management within this global industry.This course is one of a range of 5day intensive programmes designed to improve

your ability to communicate effectively in English with colleagues, clients and your

peer group.

Why should you attend?The course will encourage participants to share ideas and experiences to develop key

communication skills in relevant management and business situations within a

Pharmaceutical context. The programme will develop language skills through

discussion, roleplays, presentations, vocabulary development, language analysis and

frequent group and individual feedback. Opportunity will also be given to participate

in a discussion forum with other professionals from the same industry.

Methodologies, tools and business processes in the Pharmaceutical Industry

Developing the language needed in the context of drug discovery and drug

development Defining in English the challenges, risk and cost of innovation within the industry

Using English to discuss competition between Pharma companies and the

advantages and disadvantages of Metoo drugs

Practising the English needed to discuss good pharmaceutical practice including

quality assurance controls, regulatory documentation and audit mechanisms

Building language to discuss issues around applying for drug patents and

patent protection

Using English to discuss preclinical and clinical trials and testing

Developing vocabulary to discuss mergers, acquisitions and comarketing of drugs

and the controversies behind marketing and lobbying of drugs in general


Reporting back to colleagues solutions to complex industry issues

Introducing yourself, your function within the industry and your projects

Language for meetings and negotiations Language for presenting information

Working in the Pharmaceutical Industry

Identifying the constituent parts of the business

Discussing at the growth of the industry itself in the developing world

Looking at the challenges to the Industry and the image it has to the outside

world

Managing and working with colleagues at home and across borders

Discussing standard operational practice and suggesting corrective action

Asking for and giving opinions, finding solutions and managing disagreements

Describing a process and getting and requesting information

Making suggestions in a meeting and responding to questions

Reporting adverse events, asking about implications, giving advice


Grammar clinic

Tense review

Vocabulary building

Fluency development

Writing emails

Building listening skills

Benefits to you Improving your business English language skills while talking about relevant,

challenging topics in your professional area

Developing your ability to participate in complex discussions in English

Benchmarking your knowledge with other professionals in the

Pharmaceutical Industry

Discussing relevant, challenging case studies

Increasing your confidence in English

Developing language skills in your profession which could be key to career

progression

Location: Cheney Court 5 day residential course, Monday Friday


Course Fee: including full board accommodation at our Residential Training

Centre, Cheney Court

Enrolment 5

Linguarama SGP Portfolio2014_NP

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